Hazel Woileard, Peet's Crystal White Laundry Soap, 1918

Hazel Woileard, Peet's Crystal White Laundry Soap, 1918, originally uploaded by Gatochy.

Click image for 857 x 1300 size.

"It's Easy to Prolong the Life of the Daintiest Things You Wear

As you see dainty negligees and soft undergarments in the shop windows, do you worry about fequent laundering or, do you, like millions who know, think of 'The Perfect Family Soap'-

Peet's Crystal White

Insures longer life for the softest and most delicate fabrics, a timely desire of these days of sensible thrift. Unsurpassed for fine laundry work because it is mild; will not roughen or shred. A better soap for every household cleansing task.

Peet Bros. MFG. Co.
Kansas City San Francisco"

Palmolive, 1972

1972 Palmolive Ad, originally uploaded by Neato Coolville.

"'Madge said my hands should be in the movies.'

'Sure. The Beast With Five Fingers'.

'The she turned in a great performance by softening my hands in Palmolive Dishwashing Liquid'.

Take it from Madge! Do dishes with Palmolive and you'll see it's a lot more than just mild. Palmolive's suds last... from the first glass to the last greasy casserole.

Softens hands while you do dishes."

Lyknu Furniture Polish, 1919

Lyknu Furniture Polish, 1919, originally uploaded by Gatochy.

Click image for 611 x 888 size. From Taschen's "All-American Ads 1900-1919".

"Why cover the beautiful surface of your furniture with a sticky coating of oil, grease, gum or waz?

Why make a hard, tedious job of polishing?

Use Lyknu - the 'one-cloth' polish.

Lyknu cleans and polishes in one single operation - removes all accumulation of grease, gum, wax and dirt, leaves the surface absolutely dry, and restores the beautiful finish your furniture had when bought - just like new.

Lyknu save 8/4 of the time, 4/5 of the work, and1/2 the cost of polishing.

You simply shake bottle well, moisten a piece of cheese cloth with a few drops of Lyknu by applying cloth to mouth of bottle and go over your furniture, rubbing only until surface is dry. No second cloth needed - no second operation! None of the usual laborious rubbing!

Three sizes: - 25c, 50c, $1.00.

If your dealer cannot supply you, send his name and address and 25c for bottle mailed prepaid.

Lyknu Polish Manufacturing Co., Pittsburgh, Pa."

Coffeematic, 1959

Your Coffee Pot Has a New Friend!, originally uploaded by saltycotton.

McCall's, September 1959.

"Now in beautiful stainless
the lifetime metal that's always friendly to your coffee

New Universal Coffeematic with the Flavor-Selector

Stainless for Easy Cleaning

Just reach in the wide top and wipe clean. It never needs polishing, won't pit or stain and won't absorb bitter oils that spoil the perfect flavor of your coffee.

For those who want the very finest, Universal presents this new model of its famous Coffeematic in stainless steel. It combines the striking beauty of modern design with the ideal metal for perfect coffeemaking. And like every Coffeematic, it makes coffee exactly to your taste time after time. Simply set the Falvor Selector to the desired strength Coffeematic brews to perfection, signals when ready and keeps coffee piping-hot without increasing the strength.

Year after year... More people buy Universal Coffeematic than any other coffeemaker!"

S. Soltz, O-Cedar Mop Polish, 1916

S. Soltz, O-Cedar Mop Polish, 1916, originally uploaded by Gatochy.

Click image for 579 x 888 size. From Taschen's "All-American Ads 1900-1919".

"For your woodwork

A hard, dry lasting lustre and a bright clean surface

Cleanliness
Economy
Ease

'Cleans as it polishes'"

O-Cedar Mop Polish, 1915

O-Cedar Mop Polish, 1915, originally uploaded by Gatochy.

Click image for 595 x 871 size. From Taschen's "All-American Ads 1900-1919".

"You Keep Clean

One of the many beauties of using the O-Cedar Polish Mop is its cleanliness.

You no longer have to wear a dust cap or dusting apron.

The O-Cedar Polish Mop collects all the dust and holds it.

Then the mop is cleaned by washing and renewed with a few drops of O-Cedar Polish. Another step in cleanliness.

The new removable pad makes this easy and takes only a few minutes. Another exclusive O-Cedar feature.

The New - The Improved - The Better

O-Cedar Mop Polish

Two Sizes - $1.00 and $1.50

is practically two mops in one, for you can replace the polish pad with our especially treated pad for cleaning and dusting waxed surfaces or where a polish is not desired.

The long handle makes it easy to clean those hard-to-get-at-places.

Over 1.000.000 in use - all giving satisfaction - ask your neighbor.

Your Dealer Says: 'Try It at My Risk'

Simply deposit the price with your dealer. Try the O-Cedar Polish Mop for 2 days - put it to every test.

If not absolutely satisfactory, your money refunded without a question.

Sent, prepaid, upon receipt of price from either factory, if your dealer cannot supply you.

Use O-Cedar Polish
The O-Cedar Polish Way

Wet a Piece of Cloth - in water - cheese cloth is the best.

Wring it Dry - or until it is just slightly more than damp.

Pour on O-Cedar Polish - Until the cloth contains as much polish as it does water.

Go Over the Surface to be cleaned. Varnish absorbs O-Cedar but not water - the friction removes the dirt and dust - and the surface is cleaned.

Polish with a Dry Cloth
Slight rubbing will quickly produce the desired luster and finish.

The Beauty of the Grain is brought out - seeming blemishes disappear and the article looks like new.

A Hard, Dry Luster not gummy or wicky. A cambric handkerchief would not be soiled if placed on any article polished the O-Cedar Polish way.

Be sure you always get O-Cedar Polish

At all Dealers, Everywhere"

Sapolio, 1898

sapolio 1898, originally uploaded by Captain Geoffrey Spaulding.

"Laugh and your tins laugh with you - if you use

Sapolio"

Scot Tissue, 1926

Scot Tissue ad, 1926, originally uploaded by Gatochy.

Click image for 905 x 1200 size. Scanned from Taschen's "All-American Ads of the 20s".

"Women sense it immediately

- that atmosphere of elegance and refinement - those necessary little appointments, noticed but not discussed, which contribute so much to the comfort and well-being of guests and family.

ScotTissue has made a place for itself in wellconducted homes. It is the choice of discriminating women everywhere, because of its hygienic purity and safety.

A highly-absorbent, snow-white, soothing tissue, marvelously soft as fine old linen. Kind to the most sensitive skin. Peculiarly adapted to the needs of women of intuitive daintiness. Ask your doctor.

No conversation. Just say 'ScotTissue' to your storekeeper and receive a big, economical, dustproof roll."

Faultless 'Wearever' Rubber Goods, 1917

Faultless 'Wearever' Rubber Goods, 1917, originally uploaded by Gatochy.

Click image for 1225 x 1774 size. Scanned from Taschen's "All-American Ads 1900-1919".

"You buy Rubber Goods for Service and Comfort. Our intention is to provide articles which can be depended upon in an emergency - articles which will not come apart, or leak, or fail you in any way at the time when you need them.

Therefore, you will be the gainer if you insist that every piece of Rubber Goods you purchase for home use bears either the name 'WEAREVER' or 'FAULTLESS.' These trade names identify the fines line of Rubber Goods for the home being made today. This line includes Hot Water Bottles and Face Bottles, Fountain and Combination Syringes, Bulb and Douche Syringes, Bathing Caps and Household Gloves, Sponges and Sponge Bags, Sponge Brushes and Complexion Brushes, Rubber Toys, Balls and Balloons, Nipples and Nurses, Comforters and Breats Pumps, Infant and Ear and Ulcer Syringes, Ice Bags, Invalid Cushions and a complete assortment of Sick Room and Surgical Rubber Goods.

'FAULTLESS' - 'WEAREVER' Rubber Goods will give thoroughly satisfactory, long-lasting service in your home. Each article has been carefully developed and improved so as best to serve the particular purpose for which it is intended. Many of them have exclusive patented improvements. On this page we only have room to illustrate but a small part of our line. Other items are mentioned in the preceding paragraph.

Go to your dealer and ask him to show you 'FAULTLESS' - 'WEAREVER' Rubber Goods. If he does not have them in stock, he can easily secure for you anything you desire. If he will not do so, write us and we will direct you to our dealer nearest to you who has these goods in stock.

Write for this booklet (free)

Upon receipt of your request we will be glad to send, without charge, an interesting illustrated booklet regarding rubber goods and their proper use and care. It also describes the Rubber Goods we make for Household, Toilet, Nursery and Sick Room use.

The Faultless Rubber Company
Makers of a Complete Line of High Grade Rubber Goods for the Household, Toilet, Nursery and Sick Room

'Seetie' Given to Your Baby

The cutest rubber doll you ever saw! 3 1/4 in. tall; perfectly formed; strong red rubber with sanitary finish; the safest doll for your baby. Given when you buy a FAULTLESS 'Natural Nurser' before Dec. 15, 1917. This Nurser has non-collapsing and non-leaking, broad, soft, breat-like nipple, of finest quality, fresh, clean 'live' rubber. It is strong, tough and wear-resisting but very resilient. The nipple stands repeated sterilizing and gives long service. The Patented Valve assures nature-like nursing and an even, steady flow of food. The nipple fits tightly on the wide-mouth, no-neck, sanitary bottle; never leaks; is easily put on and the baby cannot pull it off. The FAULTLESS 'Natural Nurser' is the most economical nurser you can use. It costs 30c cpmplete. 'Sweetie' costs you nothing extra up to Dec. 15, 1917. She is our gift. Buy the outht of our dealer. If he cannot supply you, send this coupon direct to us."

Norman Price, Ivory Soap Flakes, 1920

Norman Price, Ivory Soap Flakes ad, 1920, originally uploaded by Gatochy.

Click image for 585 x 882 size. Scanned from Taschen's "All-American Ads of the 20s".

"To keep your fine underthings as pretty as new -

wash them, the easy, quick, gentle, safe way, with Ivory Soap Flakes.

The filmiest chiffons and georgettes come unharmed from the bubbling suds. Easy laundering, quick laundering - but above all safe laundering - is assured by Ivory Soap Flakes. Its use means a longer life of loveliness for your nicest things.

Ivory Soap Flakes
Safe for Silks and All Fine Fabrics

There is no mystery about Ivory Soap Flakes. It is just good old-fashioned Ivory Soap shaved into snowlike flakes.

Being Ivory Soap, you know that it will not affect the color or texture of any fabric that is not injured by pure, clean, soft water.

Being in the form of quick-melting flakes, it makes instantly such rich suds that no rubbing is needed. Just squeeze the bubbling, soapy foam through and through your dainty garments and they will come from the bowl as clean and fresh and unworn as the day you bought them.

Send for Free Sample Package"

Paul Colin, Philips lightbulb, 1920-30s

Paul Colin, Philips lightbulb ad, 1920-30s, originally uploaded by Gatochy.

"Philips has defeated the eater of light"

Ivory Soap, 1929

Ivory Soap, 1929, originally uploaded by Gatochy.

Click image for 661 x 874 size. Scanned from Taschen's "All-American Ads of the 20s".

"Splash in!

Old man Sun! When he's got you neatly to the melting point, you can still laugh - and splash back at him!

Where? In your tub, of course, that's filled to the brim with coolness as fresh as a clear mountain pool.

Blissfully submerged... that will be you. Blithely afloat - that's sure to be Ivory! And when wilted spirits are completely revived, the friend of millions of American bathers will demonstrate anew its genius for quick-rising foam!

Splash! There goes the last Ivory bubble away...

Cleared of perspiration, the skin seems to breathe gratefully. And even if the shoulders and arms are blushing with sunburn, they have nothing to fear from Ivory's refreshing foam. Isn't Ivory safe even for a baby's peach-blossom skin?

Old man Sun, here's a person who's serene and happy at the climax of your hot summer day!

... kind to everything it touches . 99 11/100 4/4 Pure . 'It floats'"

Listerine Mouth Wash, 1925

Listerine Mouth Wash, 1925, originally uploaded by Gatochy.

Click image for 656 x 876 size. Scanned from Taschen's "All-American Ads of the 20s".

"Listerine, the safe antiseptic, is never sold in bulk

Remember this fact: You can avoid fradulent imitations by insisting upon obtaining Listerine in the original package - 14 ounce, 7 ounce, 3 ounce and 1 1/4 ounce."

Bon Ami Cleanser, 1918

Bon Ami Cleanser, 1918, originally uploaded by Gatochy.

Click image for 579 x 874 size. From Taschen's "All-American Ads 1900-1919".

"Bon Ami

Keeps nickel bright abd smiling -

'I had always thought of Bon Ami as being only for windows until a friend told me to try it on the nickel fixtures in my bathroom.

'My! What a surprise I had! They came out so clean and bright and smiling! I started in right away to clean the nickel on my gas-range, and the kitchen-sink faucets, and all the brass and nickel around the house. It took only a jiffy - and how everything did shine!'

Bon Ami is made of a soft mineral and will never scratch. And it is the only cleaner which has a real polishing quality.

Made in both cake and powder form"

Leyendecker, Listerine Mouth Wash, 1929

Leyendecker, Listerine Mouth Wash ad, 1929, originally uploaded by Gatochy.

Click image for 676 x 970 size. Scanned from Taschen's "All-American Ads of the 20s".

"The one true friend she has

You probably can't imagine yourself in this woman's predicament - yet the possibility is far from being remote.

Not so many years ago she burst upon Chicago life like a blazing star. In the rich homes of the Gold Coast, violins played long and lights burned late in her honor. She counted her friends by the hundreds, her suitors by the dozens. Assuredly she would marry brilliantly and live well.

Yet today she is a rather pathetic figure despite her wealth and her charm. Old acquaintances seldom call and she makes few new ones. Of all old friends only her bird remains true. Only he is always glad to see her.

How unfortunate that a minor defect can alter the course of human life.

Halitosis (unpleasant breath) is the damning, unforgivable social fault. It doesn't announce its presence to its victims. Consequently it is the last thing people suspect themselves of having - but it ought to be the first.

For halitosis is a definite daily threat to all. And for very obvious reasons, physicians explain. So slight a matter as a decaying tooth may cause it. Or an abnormal condition of the gums. Or fermenting food particles skipped by the tooth brush. Or minor nose and throat infection. Or excesses of eating, drinking and smoking.

Intelligent people recognize the risk and minimize it by the regular use of full strength Listerine as a mouth wash and gargle.

Listerine quickly checks halitosis because Listerine is an effective antiseptic and germicide that immediately strikes at the cause of odors. It is a powerful deodorant, capable of (?) the scent of onion and fish.

Always keep Listerine handy. It is (?) than snubbed."

Ipana Toothpaste, 1928

Ipana Toothpaste ad, 1928, originally uploaded by Gatochy.

Click image for 686 x 900 size. Scanned from Taschen's "All-American Ads of the 20s".

"Why Ipana is worth a full motn's trial

If you judge your tooth paste alone, or by clean refreshing taste - send two cents for a sample of Ipana.

On both counts Ipana will surprise and delight you from the start!

But if you want to know the full benefits of this revolutionary product, pass up the sample and go straight to the druggist.

Get a full-size tube. Use it. Use it faithfully for a full month.

Brush your teeth with Ipana - lightly massage your gums with it. For Ipana is the greatest protector of a clean mouth - it takes care of gums as well as cleans your teeth.

This age of soft food and hasty eating has brough with it a host of gum troubles. 'Pink tooth brush' is often a warning of worse difficulties to come. But with Ipana and massage you can defeat them. Because of Ipana's ziratol content you can keep your mouth healthy, your gums firm and sound.

Ask your dentist. He'll confirm the importance of this method of gum protection. And most likely he'll speak of the high regard he has for Ipana in the technique of oral hygiene.

Switch to Ipana for at least a month. Get the large tube from the nearest drug store and start tonight on the test that will bring new firmness and health to your gums - new beauty and brilliance to your teeth!"

Pro-phy-lac-tic Brushes, 1920

Pro-phy-lac-tic Brushes ad, 1920, originally uploaded by Gatochy.

Click image for 642 x 871 size. Scanned from Taschen's "All-American Ads of the 20s".

"Well-kept hands

The Pro-phy-lac-tic Hand Brush No. 400 readily disposes of all dirt, grime or stains on the hands and under the nails because its bristles are the finest quality obtainable. Yet the bristles are too good to be harsh - they won't scratch the tenderest skin. And they won't come out, because they are set in aluminum and riveted to a chemically-treated hardwood back. This brush will give you complete service for years to come. Always sold in the Yellow Box - buy yours that way.

Well-kept teeth

The Pro-phy-lac-tic Tooth Brush is the efficient symbol of real tooth-cleanness. It doesn't merely brush the front surfaces of the front teeth. The tufted bristles can reach any place in the mouth where a food particle can lodge. The curved handle fits the curved shape of the jaw, so it gets to every angle and crevice of the back teeth. Carried in child's, youth's, and adult's sizes. Always sold in the Yellow Box. Buy yours that way. Look for name Pro-phy-lac-tic Hand Brush on the handle.

Florence Manufacturing Company, Florence, Mass."

Lysol Disinfectant, 1921

Lysol Disinfectant ad, 1921, originally uploaded by Gatochy.

Click image for 668 x 876 size. Scanned from Taschen's "All-American Ads of the 20s".

"Lysol Disinfectant

Kills germs in dark corners

Closets, shelves, corners, and all dark, out-of-the-way nooks in the house are favorite breeding spots for disease germs.

To avoid contagious sickness, clean all such places with water that contains a little Lysol Disinfectant - once a week.

Lysol Disinfectant, having five times the germ-killing strength of carbolic acid, eliminates germ life that you cannot see. Being soapy in substance, it also removes the dust and dirt that you can see.

A 50c bottle makes 5 gallons of germ-killing solution. A 25c bottle makes 2 gallons.

Lysol Disinfectant is also invaluable for personal hygiene.

Send for free samples of these Lysol products

Lysol Shaving Cream in Tubes

Takes the stubborness out of beards almost immediately. In addition, it renders the razor and shaving brush aseptically clean and guards tiny cuts from infection. At druggists' everywhere.

Lysol Toilet Soap 25c a Cake

Does all that a good soap should do, and in addition it protects the health of the skin. Delightfully soothing, healing, and helpful for improving the skin. At druggists' everywhere.

A Postcard Brings Free Samples

The men folks will be glad to try Lysol Shaving Cream. A sample of Lysol Toilet Soap will also be included. Have your family try it. Send your name and address on a postcard."

Ivory Flakes, 1937

Ivory Flakes, 1937, originally uploaded by Gatochy.

Click image for 900 x 1167 size. Scanned from Taschen's "All-American Ads of the 30s".

"Free $30,000 Cash and 15,000 pairs of $135 Silk Stockings (Gotham Gold Stripe Adjustables)

$30,000 Cash! 15,000 pairs of Gotham Gold Stripe Adjustables! - offered as prizes in these 6 thrilling contests - so you can discover what marvelous wear you get from fine stockings washed with pure Ivory Flakes.

Gotham 'Adjustables' were chosen as prizes because they look beautiful and fit beautifully. They have an exclusive pattented feature - 7 inches of length adjustment, so they fit you whether you are short, average or tall!

Imagine! 30 chances to win $1000!
... And all those lovely Gotham stockings!
I'm going to enter each week! It's so easy!"

Lifebuoy Soap, 1930s

Lifebuoy Soap, 1930s, originally uploaded by Gatochy.

Click image for 1396 x 916 size. Scanned from Taschen's "All-American Ads of the 30s".

"...Then at last she got a job!

All my life I've wanted a job like this! I'm intensely interested in clothes, styles, fabrics. I know I could sell gowns in your shop.
I'm sorry Miss A... But there are difficulties.

Two Weeks Later
I just had to come back and see if there isn't an opening for me now.
No, the situation is just the same as before.

A Month Later
I don't want to make a nuisance of myself. But is there nothing I can do? I'd even be your errand girl-
Miss A... I admire your persistence. I'm going to tell you frankly why I haven't been able to consider you.

'B. O.' - So thats is what's keeping me out of a job!
I'm so glad she told me about Lifebuoy. It's marvelous! No other soap ever made me feel so clean.

No 'B. O.' To Spoil Her Chances Now!
I took your advice. I'm using Lifebuoy and I always will!
That's fine, Miss A. And now I think I can make a place for you.

Don't let 'B. O.' (body odor) snatch your job away!

The job you're trying to get - the job you have now - may be lost if even a hint of 'B. O.' (body odor) makes your company unwelcome. Be sure of not offending - bathe regularly with Lifebuoy. Its fresh, clean, quickly-vanishing scent tells you Lifebuoy is different from ordinary toilet soaps - gives extra protection. Its rich, hygienic lather purifies and deodorizes pores - removes every trace of 'B. O.'

Complexions improve

Lifebuoy's bland, creamy lather deep-cleanses pores . gently frees them of clogged impurities - leaves the skin exquisitely clean, fresh, glowing with health."