Friday, April 30, 2010

Thursday, April 29, 2010

Nelson Bohnalite Pistons, 1929

Bohnalite Pistons ad, 1929, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 673 x 872 size.

"Like a rocket

Pep! Action! Getaway!

Step up on the accelerator of an automobile equipped with Nelson Bohnalite Pistons and it's like stepping on the tail of a tiger. The car shoots ahead like a rocket.

The Nelson Bohnalite Piston - an advances development - is responsible for this vastly improved performance."

Wednesday, April 28, 2010

Jello-O ad, 1912

Jello-O ad, 1912, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 596 x 888 size.

"'Mine's best'

'Oh, I know mine is best,' Dorothy says. 'Just taste it, Bobbie!'

And Bobbie says, 'It's good, but mine's best.'

For Dorothy's party mamma made has made up six lovely dishes of Jell-O each for a different flavor, and all so good that three little girls and three little boys hold one opinion: 'Mine's best.'

Children know what is good to eat. Who ever heard of a child that did not like Jell-O, or ever saw two youngsters who could agree as to which flavor was best - all being so good?

The Jell-O Book tells how to make many new desserts and salads in the easy Jell-O way, which cuts out work and worry and most of the expense. A copy of the book will be mailed free to any woman who will send us her name and address.

Jell-O is put up in six pure fruit flavors: Strawberry, Raspberry, Lemon, Orange, Cherry, Chocolate, and is sold two for 25 cents."

Tuesday, April 27, 2010

Towle's Log Cabin Syrups, 1908

Towle's Log Cabin Syrups ad, 1908, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 609 x 858 size.

"Full Measure and Highest Quality

When you buy syrup, be sure it comes in Log Cabin Cans - then it is Towle's Log Cabin Syrup - the purest, sweetest and most perfect flavored of table syrups.

Towle's Log Cabin Syrups are guaranteed always the same flavor and of full measure and highest quality. You can use Towle's Log Cabin Syrup year after year with absolute certainty that you will always have the same quality and flavor this year that you have had in years past and will have in the years to come."

Monday, April 26, 2010

General Telephone & Electronics, 1970

Scanned from Taschen's "All-American Ads of the 70s". Click image for 1404 x 884 size.

"Fluorescent lights used to make everyone look terrible. But they don't anymore.

On an Autumn evening in 1939, thousands of housewives turned on the first fluorescent light.

That same evening, fluorescent lights turned off thousands of housewives.

The new lights were twice as bright as lightbulbs and could last longer on less electricity, However, they had a glaring disadvantage: They made everything look funny.

Filet mignon looked embalmed. Colors changed color. And even the loveliest of women turned an unlovely shade of blue.

Ever since that night, lightbulb makers have been trying to take the ugliness out of fluorescent lighting.

Finally, one of them did it. Our very own Sylvania Company, we're proud to point out.

They came up with a lamp that had all the advantages of a fluorescent - plus the warm friendly glow of a good old lightbulb.

It's called the Incandescent/Fluorescent. And it's the nearest thing yet to a flattering fluorescent.

In the modest words of a Sylvania engineer who worked on it, 'It may or may not make people look better. But at least it won't make them look worse.'"

Sunday, April 25, 2010

Gay Ware kitchen aids, 1950s

Colour Co-ordinated Kitchens, originally uploaded by glen.h.
"Now, colour planned for your home"

Saturday, April 24, 2010

Alamac, 1967

1967 ... dead turkeys!, originally uploaded by x-ray delta one.
"Nobody knits for Sue Brett like Alamac

Count your blessings. Sue Brett serves up a new feast in Alamac's 80% Orlon 30/20% wool Shallyknit. It's a delectable A-shaper with inverted pleats and cobinding. In gold with shocking trim; like with pink; turquoise with orange. Sizes 5 to 15. About$26. At Arnold Constable, New York; Jordan Marsh, Boston; Marshall, Chicago; Gus Mayer, all stores; Woodward & Lothrop, Washington, D. C.; and other fine stores. Fabric by Alamac Knitting Mills, Inc, 1412 Broadway, New York, New York."

Thursday, April 22, 2010

Rinso Blue Laundry Soap, 1950s (Detail)

Lincoln Fordson, 1930

Scanned from Portuguese magazine Ilustração, No. 115, October 1 1930. Click image for 1268 x 1780 size. Illustration by Anibal Tejada.

"Spanish drawings

XVIII century. A Spanish road. The galloping of horses, whips cracking, a cloud of dust...

A nobleman passes by in his coach, a sign of opulence and distinction.

XX century. A Spanish road or town... In our days traveling in a 'Lincoln' is the supreme manifestation of nobility and high social status."

Wednesday, April 21, 2010

Dairy Industry Bureau, 1950s

Cheesy!, originally uploaded by glen.h.
Scanned from Dione Lucas Cookbook.

"Just like milk... butter and cheese belong on your family table!

Protect your family with Nature's own vitamin-balanced foods!

You never outgrow your need for foods made from milk!

Butter and cheese go naturally together! Both are the best of milk and both have a well-balanced vitamin content.

Butter is a natural food churned from 100 per cent real cream, and it is from cream that butter derives its subtle flavour. Full of energy-producing vitamins and concentrated goodness, butter is one of the highly protective foods for the winter season.

Cheese contains more protein than any other ready-to-eat food. It takes one gallon of milk to make one pound of cheese - a concentrated source of calcium so necessary for growing children.

Every cook and homemaker gets the most delightful results and the greatest food value by using foods made from milk!

In this Australia - just like milk... real butter and cheese belong on your family table.

Dairy Industry Bureau... acting collectively for the nationally important Dairy Industry"

Blue Moon Hosiery, 1926

Blue Moon Hosiery ad, 1926, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 695 x 995 size.

"Blue Moon Silk Stockings

New day in women's hosiery!

$1.65 to $2.15

A new silk stocking has been made - so beautiful, so durable, that women are amazed to find that the price is only $1.65 to $2.15. Not at any price, however high, can you buy silk stocking that are more lovely or more lasting."

Tuesday, April 20, 2010

Hunt's Tomato Catsup, 1955

Catsuply Yours!, originally uploaded by Charm and Poise.
Scanned from Better Living, March 1955. Click image for 892 x 1280 size.

"Deliciously yours!

P. S. Lucky for mothers, families really love easy-to-fix hamburgers. And, lucky for Hunt, they love them eveb better with our spicy, tart-sweet catsup. Won't you try it? The price is lucky, too - really low! Hunt - for the best"

Monday, April 19, 2010

Jello-O, 1919

Jello-O ad, 1919, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 607 x 901 size.

"Which?" says Joan, "Choose it quick."

"Bof', I guess," says chubby Dick.

Ask any small boy to choose between a dish of starberry ice cream and one of vanilla, or between two different dishes of Jell-O, and he will certainly feel like answering as Dick did."

Sunday, April 18, 2010

AT&T Long Distance, 1970

AT&T Long Distance ad, 1970, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 590 x 800 size.

"How to branch out without pulling up your roots

Cover ground by phone. Specifically, by a new money-saving Long Distance service called WATS -- Wide Area Telecommunications Service. With WATS, you pay a flat monthly charge regardless of the number or length of your calls. It's not unusual to get more than twice as much calling time for your Long Distance dollars. And you can buy WATS nationally or regionally. Ask one of our Communications Consultants what WATS can do for your business."

Friday, April 16, 2010

Thursday, April 15, 2010

Marlboro, 1944

1944 ... XXXOOO, originally uploaded by x-ray delta one.
America's luxury cigarette

He'd love that kiss! And that new hair-do. And some of those wonderful Marlboro Cigarettes they always smoke. Firmly packed, and blended of superbly pleasurable tobaccos which cheaper cigarettes cannot possibly afford, Marlboros are a rare buy in luxury... for mere pennies more! The cigarette of successful men... and of lovely women.

For him or her: Ivory tips. Plain ends.

Specially for her: Beauty tips (red)"

Drink Aid Rhino Raspberry Drink, 1960s

Rhino Raspberry, originally uploaded by grickily.

Wednesday, April 14, 2010

Tokalon, 1946

Scanned from Portuguese magazine O Século Ilustrado, n. 427, March 9 1946. Click image for 434 x 1760 size.

"The mystery of the woman who never ages

Not a spot, not a wrinkle at the age of 45. A clear, velvety, impeccable skin, like a girl's. One would call it a miracle, but there is a scientific explanation. These are the magical effects of 'Biocel', the astounding discovery of Professor Dr. Stejskal, of the University of Vienna, Austria.

Biocel is the precious natural element of youth, indispensable to every velvety, wrinkless skin. Tokalon Creme, Pink, now has it. It nurtures your skin and makes it young again during your sleep. You will wake up each morning renewed. Wrinkles and spots will fade away. During day time, use Tokalon Creme, skin nurturer, white colored and non-greasy, so as to make your skin fresh and clear, and cause black spots and imperfections to disappear. Be ten years younger and keep yourself young! Get rid of that brown tone, regain your freshness and the firmness of your skin. Sold in every good shops."

Tuesday, April 13, 2010

Chiclets, 1906

chiclets 1906, originally uploaded by Captain Geoffrey Spaulding.
"Really Delightful

Have one on me"

Vacuum water heater and Sunflower Petroleum, 1930

Scanned from Portuguese magazine Ilustração, No. 115, October 1 1930. Click image for 1276 x 1784 size.

"Warm and economical baths

'Vacuum' water heater prepares a warm bath using a minimum of Sunflower Petroleum.

It makes any bathroom prettier; it's easy to handle and works at any place where there is running water available from a deposit.

It is, therefore, indicated both to the city and country side."

Monday, April 12, 2010

Fatima Cigarettes, 1929

Fatima Cigarettes, 1929, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 1488 x 1991 size.

"What a whale of a difference just a few words make

and what a whale of a difference just a few cents make
A definite extra price for a definite extra tobacco-goodness"

Sunday, April 11, 2010

Lux Laundry Soap, 1919

Lux Laundry Soap ad, 1919, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 602 x 892 size.

"The pretties, the dainties, the flimsies"

'La, la, my dear, their washing is an art. It requires wisdom, genius and discretion fine as the clothes are fine.'

How did women ever keep their fine things dainty before they learned of Lux? In those old days - when cake soap was rubbed right on to fine fabrics, and particles of soap became firmly wedged between the delicates threads!

Today, you can cleanse these things yourself - keep then new with Lux. Lux is ever associated with the delicate, the filmy. To white garments it gives new 'whiteness and softness and life.' That is because Lux comes in delicate white flakes - pure and transparent. They melt the instant they touch hot water and whisk up into the richest, foamiest suds, that gently free the dirt! For silks or colored fabrics you simply add cold water to make the suds lukewarm.

With Lux, there is no ruinous rubbing of cake soap on fine fabrics. You just squeeze the delicate suds through the garments again and again and rinse three times in water of the same temperature as that in which you washed them.

Launder your loveliest things in richest bubbling Lux suds. It is so quick to whip up the rich Lux lather, so easy to squeeze the suds through the soiled parts. You will say you never dreamed your finest, frailest things could be cleansed with such delicacy!

Lux won't hurt anything pure water alone won't injure.

Your grocer, druggist or department store has Lux. - Lever Bros. Co., Cambridge, Mass.

No suds so wonderful as Lux for dainty things!"

Saturday, April 10, 2010

Dream Whip Topping, 1978

Dream Whip Topping ad, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 664 x 870 size.

"Introducing richer, creamier Dream Whip.

This big beautiful dollop of Dream Whip was made with New Improved DREAM WHIP Whipped Topping Mix.

So, it's richer.



More lusciously delicious.

Now you can top all your desserts with New Improved Dream Whip. Your family will love it.

You will, too.

New Improved Dream Whip.

Now it tastes even better than before."

Friday, April 9, 2010

Thursday, April 8, 2010

Dental Embryodine, 1946

Scanned from Portuguese magazine O Século Ilustrado, n. 427, March 9 1946. Click image for 838 x 870) size.

"In 3 days
Dental Embryodine
Increases the health and beauty of your teeth

1st day: - Your teeth are free of all adherences and the jelly-like coat originated by fat foods.

2nd day: - The teeth's enamel is restored and the stains, tobacco's blackness or the yellowness caused by acids disappear, as if by magic.

3rd day: - Your teeth are then revealed in all their loveliness and your mouth is full of health, because:

1rst - "Dental Embryodine" is a versatile anti-bacteria and keeps your mouth always free from germs.

2nd - As it's a policalcium biocreme, it assures the constant strengthening of your teeth's enamel.

3rd - The embryonic juice maintains the dental nerves permanently youthful.

There fore if you desire beautiful, healthy and youthful teeth, do not forget that only this new discovery of colloidal chemistry can satisfy that ambition. Buy today your first Dental Embryodine."

Wednesday, April 7, 2010

Tuesday, April 6, 2010

Chesterfield Cigarettes, 1926

Chesterfield Cigarettes, 1926, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 704 x 900 size.

"Not at all - the aroma is delightful"

Monday, April 5, 2010

Lux Laundry Soap, 1918

Lux Laundry Soap ad, 1918, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 580 x 894 size.

"Too precious for ordinary soap and water, but safe in these delicate suds

Precious - that's exactly the word. That dear little blouse for which you paid just twice as much - how you prize it!

That exquisite silk underwear - those shimmering stockings, which you simply could not get at the old price - they must now last twice as long. You can't be too careful of them.

Dresses! It seems ridiculous, the prices you must pay for them now. And that adorable little sleeveless sweater - just a wisp of pale blue yarn, it seemed - it is really a very, very precious little sweater. in dollars and cents as well as in beauty."

Sunday, April 4, 2010

Baker's Angel Flake Coconut

I never saw the Easter Bunny..., originally uploaded by SA_Steve.
"I never saw the Easter Bunny...

Until Baker's Coconut

Even if you're not a magician, you can pull a rabbit right out of a package of wizzardly Baker's Angel Flake Coconut. Like this funny little Easter Bunny Cake"

Saturday, April 3, 2010

Jell-O Gelatin, 1978

Jell-O Gelatin ad, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 1292 x 873 size.

"Introducing Jell-O Gelatin Rainbow Cakes

Rainbow cakes are a heavenly idea. They're fanciful, moist cakes that get their delicious burst of flavor and rainbow colors from Jell-O Gelatin. And even though they look special and taste special, you can have them any time. Because they're so easy to make. All you need is a package of Jell-O Gelatin and your favorite cake mix. And, as if by magic, your plain cake turns into something out of this world. So from now on, let them eat Rainbows."

Friday, April 2, 2010

China - a glorious production model, 1954

Max Factor, 1967

"Max Factor" ad, 1967, originally uploaded by revista_antiga.

Scanned from Taschen's "All-American Ads of the 60s".

"Cut up, cut out, cut loose with Max Factor's California Pink-a-Pades"

Thursday, April 1, 2010

Red Heart Dog Food, 1951

"Love that red heart

The only 3-flavor dog food U. S. inspected"