Tuesday, October 5, 2010

Ivory Soap, 1929

Ivory Soap, 1929
Ivory Soap, 1929, originally uploaded by Gatochy.

Click image for 661 x 874 size. Scanned from Taschen's "All-American Ads of the 20s".

"Splash in!

Old man Sun! When he's got you neatly to the melting point, you can still laugh - and splash back at him!

Where? In your tub, of course, that's filled to the brim with coolness as fresh as a clear mountain pool.

Blissfully submerged... that will be you. Blithely afloat - that's sure to be Ivory! And when wilted spirits are completely revived, the friend of millions of American bathers will demonstrate anew its genius for quick-rising foam!

Splash! There goes the last Ivory bubble away...

Cleared of perspiration, the skin seems to breathe gratefully. And even if the shoulders and arms are blushing with sunburn, they have nothing to fear from Ivory's refreshing foam. Isn't Ivory safe even for a baby's peach-blossom skin?

Old man Sun, here's a person who's serene and happy at the climax of your hot summer day!

... kind to everything it touches . 99 11/100 4/4 Pure . 'It floats'"

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