Japanese hand cream, 1930s

Japanese hand cream, 1930s, originally uploaded by Gatochy.

Click image for 590 x 800 size. Scanned from Taschen's "Japanese Beauties".

"You have strong beautiful skin" (Thanks to Paula Wirth for translating!)

Dermox Shampoo, 1974

Gente, 20-26 March, 1 April 1974 - 50, originally uploaded by Gatochy.

Click image for 948 x 1298 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"With Dermox shampoos you'll have the most beautiful hair".

Lustre Creme Shampoo, 1968

Lustre Creme ad, 1968, originally uploaded by Gatochy.

Click image for 762 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Pink is For Girls

That's why girls like Lustre-Creme. It's the only pink shampoo.

Pink says we're rich, so rich your whole head becomes one great swirl of whipped-cream lather.

Pink says we leave hair soft, and inviting to touch.

And should a certain someone get too close, he'll notice that we have a delightful 'pink' fragrance, too.

Pink, creamy Lustre-Creme. It's the one shampoo made just for girls. Because pink is just for girls.

You're a girl, aren't you?

You might be tickled pink to know that Lustre-Creme is safe for color-treated hair."

Lux Soap, 1953

Lux Soap ad, 1953, originally uploaded by Gatochy.

Click image for 659 x 954 size. Scanned from the book "Portugal Século XX, Crónica em Imagens, 1950-1960" by Joaquim Vieira. Portuguese singer Amália Rodrigues.

"I use Lux Soap
says Amália Rodrigues"

Elizabeth Taylor, Lustre-Creme Shampoo, 1957

Lustre-Creme Shampoo, 1957, originally uploaded by Gatochy.

R. I. P., Elizabeth Taylor.

Click image for 616 x 883 size. Scanned from Taschen's All-American Ads of the 50s.

"Hollywood's favorite Lustre-Creme Shampoo...

Yes, Elizabeth Taylor uses Lustre-Creme Shampoo. It's the favorite of 4 out of 5 top Hollywood movie stars!

It never dries your hair! Lustre-Creme Shampoo is blessed with lanolin... foams into rich lather, even in hardest water... leaves hair so easy to manage.

It beautifies! For soft, bright, fragrantly clean hair - without special after-rinses - choose the shampoo of America's most glamorous women. Use the favorite of Hollywood movie stars - Lustre-Creme Shampoo.

Never Dries - it Beautifies!

Elizabeth Taylor
co-starring in M-G-M's
Raintree County
Filmed in M-G-M Camera 65 and Color"

Moisturizer, 1930s

Moisturizer ad, 1930s, originally uploaded by Gatochy.

Click image for 568 x 800 size. Scanned from Taschen's "Japanese Beauties".

Japanese skin cream - to protect your hands from chemicals and sunlight. (Thanks to Paula Wirth for translating!)

Palmolive Soap, 1916

Palmolive Soap, 1916, originally uploaded by Gatochy.

Click image for 1435 x 1835 size. From Taschen's "All-American Ads 1900-1919".

"If You had been a Princess 3000 Years ago

If you had lived when old Egypt was in her glory, Palm and Olive oils would have been your most valued toilet essential.

Now, modern progress gives you these two famous oils scientifically combined in the most popular cleanser this age knows.

The toilet lore of 30 centuries had found its fullest expression in the smooth creamy lather of

Palmolive Soap

Other Palmolive Products

Palmolive Shampoo
Palmolive Cream
Palmolive Powder
Palmolive Talcum
Palmolive Vanishing Cream
Palmolive Shaving Stick

If your dealer cannot supply you with PALMOLIVE preparations write us, enclosing price of article desired. PALMOLIVE Shampoo, Creams and Powder are each fifty cents. Talcum or Shaving Stick, twenty five cents.

B. J. Johnson Soap Co., Inc.
Milwaukee, Wisconsin"

General Electric, 1966

General Electric ad, 1966, originally uploaded by Gatochy.

Click image for 770 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"General Electric Has It!

General Electric cares!

Bouffant bonnet has reach-in top - for checking dryness.
Air is intanstly heated here for faster drying.

Portable... adjustable waist or shoulder strap.

Attractive embossed carrying and storage case.

General Electric has the hair dryer with an 'Instant Heat' unit. It's next to the bonnet for faster hair drying. Large Sally Victor bouffant bonnet... reach-in top to let you check drying. Portable... lightweight... 4 heat selections. Luxurious carrying case, too!

New! Fanfare Clock with Mel-O-Tone alarm to wake you with musical tones. Lighted dial for nightime. Attractive sandalwood-color case. 3 1/4 in. high; 5 1/2 in. wide.

Toasts - and bakes! General Electric's Toast-R-Oven toasts both sides at once. Top-browns... bakes potatoes, frozen foods, and pies... reheats foods, too!

General Electric has the Spray, Steam and Dry Travel Iron for touch-up ironing at school and to take on trips. Adapter plugs for foreign travel. Fold-down handle.

General Electric Company, Housewares Division, Bridgeport, Conn, 06602

Progress Is Our Most Important Product"

Antisardina suntan lotion, 1952

Fon Fon n.2380, 22 November 1952 - back cover, originally uploaded by Gatochy.

Click image for 1024 x 1559 size. Scanned from Fon Fon n.2380, 22 November 1952. Thanks to Ciana Bodini for the image.

"No. 1 The joy of life is in the health and beauty of your body.

No. The pleasure of life in the open air can be achieved without harming your skin.

No. 3 Protect your skin with Antisardina. Scientifically prepared, it renews your skin's cells, eliminates and avoids freckles, spots and premature wrinkles."

Ricils, 1974

Gente, n. 20, 26 March-1 April, 1974 - 10, originally uploaded by Gatochy.

Click image for 958 x 1305 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Two eyes... a thousand expressions

For a complete makeup of your eyes, a range that's been perfectly adapted to modern fashion

Liquid shadows - blue, brown, pink, green, vison grey and white * tri-colour compact shadows, with declined primary colours (greens, blues, browns and lilacs, all of them with the presence of white) * compact mascaras * automatic mascaras * recharges * pencils * eyeliners...

... At last, a range that allows you to create a harmonious makeup.

A presentation in cases especially designed to be practical, both for transport and in how you apply it.

A brand new eye line that guarantees a beautiful look. "

Japanese facial moisturizer, 1930s

Japanese facial moisturizer, 1930s, originally uploaded by Gatochy.

Click image for 722 x 1000 size. Scanned from Taschen's "Japanese Beauties".

Psssssst Dry Instant Shampoo, 1974

Gente, n. 20, 26 March-1 April, 1974 - 16, originally uploaded by Gatochy.

Click image for 958 x 1307 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Dry Instant Shampoo

Psssssst the dry shampoo in extremely fine spray quickly cleans your hair:

1 - Apply

2 - Spread

3 - Brush...

4 - And it's done

To obtain the best results, apply Psssssst all over your hair in small quantities. Repeat if necessary.

Gently rub your hair with the tip of your fingers. After a few seconds, brush carefully.

Now, also for oily hair. A Clairol product."

Clairol, 1969

Clairol ad, 1969, originally uploaded by Gatochy.

Click image for 777 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Blonding simplified.

Clairol announces new Born Blonde Lightener in its own complete kit. Lifts out dark color faster than anything even Clairol has ever made!

Now blonding is this simple: (1) Lift the dark color out of your hair with new, speeded-up Born Blonde Lightener, in its own we've-thought-of-everything kit.

(2) Shampoo in one of the 12 pale, shimmery shades of Born Blonde, the no-peroxide toner that took the tears out of blonding. Who but Clairol could have done it?"

Clairol, 1969

Clairol ad, 1969, originally uploaded by Gatochy.

Click image for 760 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

Copacabana cosmetics, 1952

Fon Fon n.2380, 22 November 1952 - back cover, originally uploaded by Gatochy.

Click image for 1096 x 1576 size. Scanned from Brazillian Fon Fon N. 2380, 22 November 1952. Image kindly donated by Ciana Bodini.

"Cologne
Lotion
Talcum Powder
In perfumes
Red, Blue, Green

Copacabana, the beach fragrance"

Colonia Milk, 1954

Fon Fon, No. 2446, 20 February 1954 - back cover, originally uploaded by Gatochy.

Click image for 1104 x 1584 size. Scanned from Brazillian magazine Fon Fon, No. 2446, 20 February 1954. Image kindly donated by Ciana Bodini.

"A new life for your skin!

Do, now, the toning 'Beauty Massage'

1 Daily, before going to bed, wash your face with plenty of water. Do not pat dry.

2 Next, shake the bottle, pour a bit of Colonia Milk on a cotton ball and smooth it over your wet face, using upward circular movements.

Now you no longer need to disguise flacidity or skin imperfections with excessive make-up. Yes... it'll be easy for you to keep the natural softness... the natural charm of your skin! Start today the revitalizing 'beauty massage' with the medicinal Colonia Milk, thus removing spots, zits, and so many eruptions. Your 'beauty massage' with Colonia Milk will make your skin be born again with a new and seductive natural charm!

Don't give up with Colonia Milk - it's preparaed by doctor Arthur Studart."

Roses Milk, 1953

Fon Fon, No. 2437, 26 December 1953 - back cover, originally uploaded by Gatochy.

Click image for 1446 x 2146 size. Scanned from Brazillian magazine Fon Fon, No. 2437, 26 December 1953. Image kindly donated by Ciana Bodini.

"The preparation that gives 'it'

Today a bottle of Roses Milk can be found anywhere where beauty, elegance and good taste is cultivated. Consacrated in several countries as 'the most efficient and recomended beautifier of women', its presence is the touch of refinement in the modern Eve's dressing table. Its very name is a reminder of beauty, a sugestion of the perfume and charm of roses, the remarkable preparation is today's most gratifying homage one can render to the delicacy of the feminine soul.

It is advisable to read carefully the instructions that come with the bottle, so as to know all the secrets of its use."

Double Edge Star razor blade, 1947

Século Ilustrado, No. 489, May 17 1947 - 26a, originally uploaded by Gatochy.

Click image for 828 x 986 size. Scanned from Portuguese magazine Século Ilustrado, No. 489, May 17 1947.

"Start your day well...
... shaving with a Double Edge Star razor blade

Made with the secret formula 6NX

Your machine will do wonders with it"

Cire Aseptine, 1947

Século Ilustrado, No. 485, April 19 1947 - 7a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"A romantic skin
with irresistible softness and fairness
in just 3 days
Thanks to the virgin wax contained in the heart of flowers.

It's in the heart of rare flowers, growing in the Côte d'Azur, that beauty specialists have found an extraordinary virgin wax to beautify skin. Distilled and sold in a practical cream and under the name Cire Aseptine, it really has a magical power over skin. Apply a little Cire Aseptine morning and night, and see how even skin that's ruined by weather or sun literally renews itself, because skin cells that've been 'burned' give place to new cells, all fair and admirably soft to the touch. Most times 3 days are sufficient to lighten up your skin in one or two shades and to soften it. From the first applications, the transformation is surprising: skin begins to take on that romantic fairness to which no man can resist. Ugly black spots and dilated pores disappear before your eyes and even freckles end up disappearing. Use Cire Aseptine also on your shoulders, neck, arms and hands. Cire Aseptine, in perfume shops and pharmacies."

Cosmetics Japanese, 1930s

Cosmetics Japanese ad, 1930s, originally uploaded by Gatochy.

Click image for 570 x 800 size. Scanned from Taschen's "Japanese Beauties".