Women's Encyclopedia, 1974

Gente, 20-26 March, 1 April 1974 - 45, originally uploaded by Gatochy.

Click image for 954 x 1307 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"A collection of fascicles with over 2.000 pages full of solutions for your daily problems.

Each week women receive valuable info on decoration, handy work, domestic finances, health, sexual education, psychology, etiquette, fashion, beauty, law and culinary art.

Women's Encyclopedia fascicles make up seven magnificent volumes.

The last covers of the fascicles and the pages especially produced for you by Cláudia magazine, you'll set up 'Cláudia's Cook Book'. When you purchase the first fascicle you receive the second one for free.

Start your collection now. It's available on Tuesdays in every book store and tobacconists.

Abril Cultural Publishers
Exclusive distributors, Livraria Bertrand"

Married Love, 1938

Married Love ad, 1938, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 30s".

"Will their Dream come True, or will Sex Ignorance Mar Their Happiness

Thousands of marriages end in misery and divorce because so many married people are ignorant of the Art of Love. Is your marriage on the brink of ruin? Do you search for the joy of a perfect union? Now YOU can change despair into heavenly happiness - if you know the secrets of the intimate physical contacts of marriage.

Dr. Marie Stopes, in the preface to her world-famous book, says, 'In my own marriage I paid such a terrible price for sex ignorance that I felt that knowledge gained at such a price should be placed at the service of humanity.' This volume, 'Married Love', courageously fulfills this noble purpose.

Married Love
A Solution of Intimate Sex Difficulties by Dr. Marie Stopes

With remarkable frankness, and in simple, understandable language, Dr. Stopes explains the intimate and important details of wedded life. Point by point, and just as plainly as she would tell you in private confidence, Dr. Stopes takes up each of the many troublesome factors in marriage. She makes clear just what is to be done to insure contentment and happiness. She writes directly, forcefully, concretely, explaining step by step every procedure in proper sex relations.

1,000,000 copies sold

Man and women by the thousands eagerly paid the original published price of $5 a copy. The enormous sale made possible a $3 edition - and thousands more availed themselves of the bargain. All told, more than a million copies of 'Married Love' have been sold in Europe and America. And now - for a limited time (this announcement may not appear again) - this same book is yours for only 98c! A new world of happiness may be in store for you! A new dawn of joy and health and energy and - the success that comes with them.

Order at Once

Send in your order at once to be sure to secure a copy of this famous book dealing with the intimate contacts of love in marriage. Take advantage of this special offer made to the readers of Pictorial Review to secure a copy of 'Married Love' at this amazingly low price of only 98c.

Partial Contents

. The practice of restraint to please the wife.
. Surest way to prepare wife for union.
. The marital rights of the husband.
. What the wife must do to bring her husband's physical desires in harmony with her own.
. Regulation of physical marital relations.
. Sleeplessness from unsatisfied desires.
. Nervousness due to unsatisfied desires.
. Charts showing periodicity of natural desire in women.
. The essential factors for the act of union.
. Greatest physical delights in marital union.
. How some women drive their husbands to prostitutes.
. Natural desire for physical union.
. Joys of the honeymoon.
. Ignorance of the bride and unwise actions of the groom.
. The man who has relations with prostitutes before marriage.
. Causes for unhappiness in marriage.
. Frequencie of marital relations.
. Stimulation of physical desires.
. The problem of the strong-sexed husband and the weak-sexed wife.
. Positions.
. Physical relations during pregnancy.
. Problems of childless unions.

'Married Love' contains 192 pages printed on fine antique paper, handsomely bound in cloth. Actual size is 5 1/4 x 7 5/8 inches.

You must read this valuable book to understand why over 1,000,000 copies have been sold in Europe and America! Order your copy today!

American Biological Society

Federal Judge Lifts Ban
on the famous book dealing with the intimate physical contact of love in marriage

In lifting the ban on 'Married Love' Federal Judge John. M. Woolsey said this famous book 'was neither immoral nor obscene, but highly informative... It pleads for a better understanding by husbands of the physical and emotional side of the sex life of their wives... I cannot imagine a normal mind to which this book would seem to be obscene or immoral.'"

He-Man Books, 1960s

He-Man Books ad, 1960s, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 652 x 900 size.

"Wow! What an amazing he-man Tony is now!

He gained 28 muscle-packed pounds all over! Won new handsome look... new popularity.

World's greatest builder of he-men shows you how in 10 minutes of fun a day!

Come on pal! Now you make me prove it! Give my easy, quick course just 10 pleasant minutes a day in your own home like Tony did. In a few short weeks your puny, old frame will come alive with smooth, giant he-man muscles and power to make you proud!"

Erich Maria Remarque's Nothing New on the Western Front, 1930

Ilustração, No. 110, July 16, 1930 - 43, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 900 x 1239 size.

"The latest novelty in literature is: Erich Maria Remarque's Nothing New on the Western Front

Livrarias Aillaud & Bertrand publishers

A best seller in all the languages of the universe"

Magazine Bertrand, 1930

Ilustração, No. 110, July 16, 1930 - 4d, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 631 x 800 size.

"Magazine Bertrand

Maintains its supremacy

Read the July number"

Viva Magazine ad, 1975

Viva Magazine ad, 1975, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 522 x 700 size.

"What would your mother say? If you don't care, subscribe to Viva. Viva's not afraid of anything and neither are you."

Ilustração, No. 109, July 1 1930 - 7

Ilustração, No. 109, July 1 1930 - 7, originally uploaded by Gatochy.

Click image for 953 x 1300 size.

Ads for Lithinés du Dr. Gustin, for kidney ailments and rheumatism; for A. C. P. travels; for travel luggage Hartmann; and for Magazine Bertrand.

Portuguese ads, 1947

Século Ilustrado, No. 481, March 22 1947 - 26, originally uploaded by Gatochy.

Click image for 1112 x 1512 size.

Portuguese ads for Winston Churchill's book "Memoirs of My Youth"; for Gillette; for magazine Rádio Mundial; for Enbryodine, hair product; and for BOAC Speedbird travels (British Overseas Airways Corporation). Published in Portuguese magazine Século Ilustrado, No. 481, March 22 1947.

Erich Maria Remarque's All Quiet on the Western Front, 1930

Ilustração, No. 109, July 1 1930 - 3, originally uploaded by Gatochy.

Click image for 962 x 1300 size.

Ad to a Portuguese translation of Erich Maria Remarque's book All Quiet on the Western Front. Published in Portuguese magazine Ilustração, No. 109, July 1 1930 - 3.