Hazel Woileard, Peet's Crystal White Laundry Soap, 1918

Hazel Woileard, Peet's Crystal White Laundry Soap, 1918, originally uploaded by Gatochy.

Click image for 857 x 1300 size.

"It's Easy to Prolong the Life of the Daintiest Things You Wear

As you see dainty negligees and soft undergarments in the shop windows, do you worry about fequent laundering or, do you, like millions who know, think of 'The Perfect Family Soap'-

Peet's Crystal White

Insures longer life for the softest and most delicate fabrics, a timely desire of these days of sensible thrift. Unsurpassed for fine laundry work because it is mild; will not roughen or shred. A better soap for every household cleansing task.

Peet Bros. MFG. Co.
Kansas City San Francisco"

Plaza 8, 1966

Plaza 8 ad, 1966, originally uploaded by Gatochy.

Click image for 750 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

DuPont, 1961

DuPont ad, 1961, originally uploaded by Gatochy.

Click image for 784 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Dacron.
It ought to be a law.

JUNIOR ACCENT thinks 'twould be a crime for pure pizzaz not to have the lasting shape of 'Dacron'. Thus, this sonic knit that has - a print so bold you can almost hear it. And a fresh so great it goes on forever. And why? Because it's 100% Dacron polyester. In red/white/navy, yellow/white/black. Sizes 6-16. About $46. Available at Franklin Simon, New York and branches; Town and Country, Des Moines; Joseph Horne Co., Pittsburgh; Frederic & Nelson, Seattle.

Dupont
Better Things for Better Living... through Chemistry"

Socialite luggage, 1956

December Vogue 1956, originally uploaded by dovima_is_devine_II.

December Vogue 1956. Model is Evelyn Tripp.

"Socialite...
Elegance with a master's touch

'Birth of Venus' by Botticelli
Florence, Italy

The beautiful simplicity, the classic lines, of a true work of art. And, like all true works of art, this beauty is forever - fashioned with the lightness of froth... the strength of steel - balanced to open at the touch of your finger... double-locked for complete safety.

The cover? A single, flowing curve... seamless, jointless, and practically impervious to wear.

The lining? Luxurious French crepe... soft in color, distinctive in design.

The colors? Delicate shades that nothing can chip or fade.

The price? From $19.95 to $42.95.

The Weekender, the Ladies Wardrobe, and the Train Case in blue, grey, or tan U. S. Royalite covering with oriental print linning. Twelve models to choose from - all of them beautiful, all of them guaranteed.

Socialite luggage
Product of U. S. Trunk Co."

Cigarettes Piast, ad featuring Josephine Baker, 1920s?

Cigarettes Piast, originally uploaded by Gatochy.

"Piast
The best cigarettes"

Crosley Radios, 1947

"New Radio Thrill", originally uploaded by saltycotton.

Via Flickr:
"Household" magazine
June 1947.

"New stay-at-home-go-and-roam radio thrill

graceful beauty in a home radio plus a gypsy spirit for the outdoors

Enjoy year-'round entertainment at home or away - with the versatile Crosley PorTABLE Radio.

It's a smartly styled modern table radio - performs like a star on AC or DC. But it's also a rugged traveler, with a powerful long-lasting battery pack, to liven your picnics, week-ends, vacations and travels - anywhere, anytime.

Crosley PorTABLE Radio

You need never again consider merely a portable radio of limited use. For here is a proudly handsome home radio of great power and lifelike tone... instantly ready to share your outdoor excursions.

The go-and-roam season is beckening now. Be ready to enjoy every moment of it... see and hear this year-'round-pal at your Crosley dealer's TODAY!

Ready at home, ready to roam

You'll have more fun on your outings with a Crosley PorTABLE to bring a world of entertainment to your special pleasure spot. A powerful, long-life battery pack keeps this excursion-companion ready to room to seashore, to mountains - anywhere, anytime.

a radio in every room - a radio for every purpose

smart and new - from every view

Crosley Rondo Table Radio

Any way you look at it the Crosley RONDO is a gem. Anywhere you place it - on end table, mantel, or bedside stand - you'll be proud of its smartness. Amazing small set performance on either AC or DC, any 110-120 volt outlet. See and hear this compact Crosley masterpiece of advanced styling and radionic engineering, at your Crosley dealer's. You'll be surprised at the modest price. CROSLEY Division - The Aviation Corporation Cincinnati 25, Ohio

The CROSLEY Shelvador

Gives you 28 feet of front-row food of your fingertips every time you open the door. Here's one refrigerator door that is a convenience instead of a nuisance .. and it's exclusive with Crosley. Ask your Crosley dealer to demonstrate this 'Speed Way for Meals'... show you all the improvements in home refrigeration that are yours in the Shelvador.

GAS RANGES - Featuring the waist-high broiler and other conveniences for better, easier cooking.

ELECTRIC RANGES - Crosley SERVI-CHEF Control Timer is just one of many features you'll appreciate.

FURNISH YOUR KITCHEN - beautiful Crosley Servisink and Cabinets - sinplify all kitchen tasks. Save time and steps. Easily installed.

THE DEBUTANTE - Fits small space - has many 'big' console refinement.

MATCHLESS CARROLLTON RADIO-PHONO WITH F. M. and Floating Jewel Tone System that says 'Goodbye' to needle noise - chatter - hiss - and scratch! Records last up to 10 times longer - and sound better."

Percy Edward Anderson, Knapp-Felt Hats, 1929

Percy Edward Anderson, Knapp-Felt Hats ad, 1929, originally uploaded by Gatochy.

Click image for 675 x 900 size. Scanned from Taschen's "All-American Ads of the 20s".

"Out today!
The New Knapp-Felt
Hat for the Month
The Rudswick
Made by the Crofut &Knapp Co., Fifth Avenue, New York"

Aunt Jemima Pancake Flour, 1918

Aunt Jemima Pancake Flour, 1918, originally uploaded by Gatochy.

Click image for 575 x 869 size. From Taschen's "All-American Ads 1900-1919".

"The Breakfast for Every Kind of Morning

The breakfast everyone likes best! That's easiest for you! And the most economical!

Ready as soon as the coffee is

For the ordinary morning
So healthful and 'filling' - so good for children!

Give them Aunt Jemima pancakes. They'll love them - they'll scramble down early - they'll eat 'Good breakfast'!

And the (?), tender cakes are so healthful, so nourishing - you couldn't give them anything better to start them off for school. They're just the breakfast to give them morning after morning.

For the 'slept-late' morning
So QUICK - so EASY - to make

No mixing to do - no measuring - everything is ready mixed in the flour - even the sweet milk. You just add water, give the batter a brisk beating, and less than a minute later you are lifting the tender, golden cakes off the griddle.

And they are so economical, too! These Aunt Jemima breakfasts cost less than one of meat or eggs!

For the morning you have guests
Perfect cakes EVERY time

When you want to make sure that breakfast goes off delightfully, serve Aunt Jemima pancakes. They are prepared so carefully for you that you cannot help making perfect, brown, tender pancakes every time!

Your guests will exclaim over them - they have so much more delicious flavor than ordinary pancakes. The sweet milk - powdered and (?) in - the specially ground flours - give Aunt Jemima pancakes a flavor you cannot get in any others. Order a package of Aunt Jemima Buckwheat Flour, too, when you order the Pancake flour.

Make muffins and waffles and breakfasts of Aunt Jemima Pancake Flour, too. See how light and fine flavored they are.

Send for the jolly Rag Dolls

Send one Aunt Jemima box tag (either Pancake or Buckwheat Flour) with only six cents in stamps and get one of the famous Aunt Jemima Rag Dolls. Or four flour tags and and only twenty four cents you can get the whole jolly family."

Colgate's Soap, 1919

Colgate's Soap, 1919, originally uploaded by Gatochy.

Click image for 575 x 875 size. From Taschen's "All-American Ads 1900-1919".

"Cashmere Bouquet Toilet Soap

In its flower-born fragrance Cashmere Bouquet Soap suggests the riffled treasures of an old-fashioned garden. Delicate, yet lasting; piquant, yet refined; reminiscent, yet alusive; favored by those of particular taste today, as it was in Grandmother's time.

Nor is that exquisite perfume its sole attraction, for Cashmere Bouquet Soap is luxuriant in its lather and so wholesomely pure that it is safe for baby's delicate skin. It is an economical soap too, wearing down thriftily to a tissue-like thinness, and 'hard milled' so that it does not soften and waste as do some soaps, when left wet in the soap dish."

Bondex, 1961

Bondex ad, 1961, originally uploaded by Gatochy.

Click image for 757 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

This was a kind of iron-on fabric that you could stick onto your clothes for decoration.

The Cock Impregnated Safety Matches

StyleDeVie.com Vintage Paper Ephemera Style de Vie LA, originally uploaded by Style de Vie Studios.

Lustre Creme Shampoo, 1968

Lustre Creme ad, 1968, originally uploaded by Gatochy.

Click image for 762 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Pink is For Girls

That's why girls like Lustre-Creme. It's the only pink shampoo.

Pink says we're rich, so rich your whole head becomes one great swirl of whipped-cream lather.

Pink says we leave hair soft, and inviting to touch.

And should a certain someone get too close, he'll notice that we have a delightful 'pink' fragrance, too.

Pink, creamy Lustre-Creme. It's the one shampoo made just for girls. Because pink is just for girls.

You're a girl, aren't you?

You might be tickled pink to know that Lustre-Creme is safe for color-treated hair."

Velveeta

Velveeta ad, originally uploaded by Gatochy.

Scanned from "Kitchen Kitsch - Eat & Drink in America".

"Bright Ideas with Versatile

Velveeta

From the Kraft Kitchen"

Elizabeth Taylor, Lustre-Creme Shampoo, 1957

Lustre-Creme Shampoo, 1957, originally uploaded by Gatochy.

R. I. P., Elizabeth Taylor.

Click image for 616 x 883 size. Scanned from Taschen's All-American Ads of the 50s.

"Hollywood's favorite Lustre-Creme Shampoo...

Yes, Elizabeth Taylor uses Lustre-Creme Shampoo. It's the favorite of 4 out of 5 top Hollywood movie stars!

It never dries your hair! Lustre-Creme Shampoo is blessed with lanolin... foams into rich lather, even in hardest water... leaves hair so easy to manage.

It beautifies! For soft, bright, fragrantly clean hair - without special after-rinses - choose the shampoo of America's most glamorous women. Use the favorite of Hollywood movie stars - Lustre-Creme Shampoo.

Never Dries - it Beautifies!

Elizabeth Taylor
co-starring in M-G-M's
Raintree County
Filmed in M-G-M Camera 65 and Color"

Coles Phillips, W. A. Scheaffer Pen Co., 1921

Coles Phillips, W. A. Scheaffer Pen Co. ad, 1921, originally uploaded by Gatochy.

Click image for 657 x 875 size. Scanned from Taschen's "All-American Ads of the 20s".

"His Diary

Mighty nice to be back again with all my old pals - especially this SHEAFFER Pen. It's a darb! I never flunked an exam with it last year - it never fails me. I notice everybody worth knowing writes with a SHEAFFER. There's a freshman girl using one right now - a good excuse to get acquainted.

Her Diary

Everybody's so strange. I've got my friendly, realiable SHEAFFER Pencil. It's my only connection with home. Looks like a nice upper-classman opposite. He uses a SHEAFFER, too. Hope he speaks to me. We'll talk about SHEAFFER Pens - that's one good thing we have in common.

Fashionable Ebony Finished Pen, illustrated bellow, with plain solid gold band and clip - No. 29C - $9.00

W. A. SHEAFFER PEN COMPANY, FORT MADISON, IOWA

CHICAGO NEW YORK KANSAS CITY DENVER SAN FRANCISCO

SHEAFFER'S PEN - PENSIL

AT THE BETTER DEALERS EVERYWHERE"

Irving Nurick, McCall Patterns, 1928

Irving Nurick, McCall Patterns ad, 1928, originally uploaded by Gatochy.

Click image for 666 x 900 size. Scanned from Taschen's "All-American Ads of the 20s".

"Now on Sale
At the McCall Pattern Departments and All Newsstands

A Complete Showing All in Color

Get Your Copy Today"

Palmolive Soap, 1916

Palmolive Soap, 1916, originally uploaded by Gatochy.

Click image for 1435 x 1835 size. From Taschen's "All-American Ads 1900-1919".

"If You had been a Princess 3000 Years ago

If you had lived when old Egypt was in her glory, Palm and Olive oils would have been your most valued toilet essential.

Now, modern progress gives you these two famous oils scientifically combined in the most popular cleanser this age knows.

The toilet lore of 30 centuries had found its fullest expression in the smooth creamy lather of

Palmolive Soap

Other Palmolive Products

Palmolive Shampoo
Palmolive Cream
Palmolive Powder
Palmolive Talcum
Palmolive Vanishing Cream
Palmolive Shaving Stick

If your dealer cannot supply you with PALMOLIVE preparations write us, enclosing price of article desired. PALMOLIVE Shampoo, Creams and Powder are each fifty cents. Talcum or Shaving Stick, twenty five cents.

B. J. Johnson Soap Co., Inc.
Milwaukee, Wisconsin"

Sapolio Soap, 1900

Sapolio Soap, 1900, originally uploaded by Gatochy.

Click image for 670 x 1000 size. From Taschen's "All-American Ads 1900-1919".

"Hand Sapolio
For Toilet and Bath

The first step away from self-respect is lack of care in personal cleanliness; the first move in building up a proper pride in man, woman, or child, is a visit to the Bathtub. You can't be healthy, or pretty, or even good, unless you are clean.

Equals a Mild Turkish Bath"

Swans Down Cake Flour, 1917

Swans Down Cake Flour, 1917, originally uploaded by Gatochy.

Click image for 581 x 876 size. From Taschen's "All-American Ads 1900-1919".

"Have a Piece!

This golden layer cake, with its rich, creamy coconut frosting, is home made. Indiscribably delicious. Because it contains butter, sugar, eggs, milk, cake flour, etc., it has real food value and is distinctly economical.

It is easy for you to make a good, nourishing and economical cake with Swans Down Cake Flour. This well-known flour contains only the lighter, fluffier portions of the wheat and therefore greatly constributes to the lightness and fine texture of the cake.

Swans Down Cake Flour
Prepared Not Self-Rising

The cost of the flour used in one cake is a very small part of the total expense, and yet these few cents' worth of flour have more to do with the success of the cake than all the other ingredients.

Thrifty housewives realize the food economy of good home-made cake, You will, too, once you bake cake with Swans Down Cake Flour, using smaller quantities of butter, eggs, sugar and milk than you have been accustumed.

A one-cake size package and 'Cake Secrets' - our valuable (?) of choice recipes - sent for five two-cent stamps. If the best fancy grocer in your locality does not sell Swans Down Cake Flour, write us now, giving your grocer's name.

Igleheart Brothers, Evansville, Ind."

Palmolive, 1972

1972 Palmolive Ad, originally uploaded by Neato Coolville.

"'Madge said my hands should be in the movies.'

'Sure. The Beast With Five Fingers'.

'The she turned in a great performance by softening my hands in Palmolive Dishwashing Liquid'.

Take it from Madge! Do dishes with Palmolive and you'll see it's a lot more than just mild. Palmolive's suds last... from the first glass to the last greasy casserole.

Softens hands while you do dishes."