Friday, January 29, 2010

Murad Turkish Cigarette,1918

Scribner's Magazine, July 1918. Via Nothing Elegant. Click image for 834 x 1188 size.

Thursday, January 28, 2010

Jell-O Gelatin, 1978

Jell-O Gelatin, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 678 x 888 size.

"Cheer up a chicken dinner with a Jell-O gelatin apricot salad.

The nest time you're serving the usual, serve an unusually delicious Jell-O Gelatin and California Apricot salad. Then sit back and bask in the compliments. Your family will love the bright, fresh color and flavor of Jell-O Gelatin and apricot salads. And you'll love how easy they are to make.

A Jell-O Gelatin and California Apricot salad makes supper super."

Tuesday, January 26, 2010

Convair, 1960

"Convair" ad, 1960, originally uploaded by revista_antiga.

Scanned from Taschen's "All-American Ads of the 60s".

"Convair's 880, the only American-built jet airliner with all first-class seating, brings you an entirely new travel concept in speed, splendor and spectacular performance! With the 880 you're flying on the fastest, newst and most advanced jet passenger plane in the world!"

Saturday, January 23, 2010

Philips, 1946

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946. Click image for 1112 x 1562 size.

"Comfort and well-being."

Click image for 1110 x 1560 size.

O Século Ilustrado, March 16, 1946 - 15

Friday, January 22, 2010

Cafiaspirina, 1930

Scanned from Portuguese magazine Ilustração, No. 112, August 16 1930. Click image for 804 x 1216 size.

"I imediately...

decided to take CAFIASPIRINA, and sent for an original tube. Its effect was gratifying and surprising, not just for me, but for all my family, who expected nothing special from CAFIASPIRINA. Now my family and myself are great consumers and supporters. We all have absolute faith and are devoted to CAFIASPIRINA.

As this man thinks, so do many others. You will be convinced.

CAFIASPIRINA brings us well being, relief to the brain and does not attack the heart or kidneys."

Thursday, January 21, 2010

Gordon Gin, 1913

Gordon Gin ad, 1913, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 581 x 700 size.

"The Gordon 1914 diary and note book forwarded without charge while edition lasts upon application to agents.

A 'Gordon' Perfect Cocktail

The new bottle

One-Half Glass Gordon Gin
One-Quarter Glass Italian Vermouth
One-Quarter Glass French Vermouth
Serve Very Cold"

Wednesday, January 20, 2010

Ivory Soap, 1920s

Number 14, originally uploaded by finsbry.

"All aboard! All aboard!
Down the street we fly!
Faces clean, and fingers too,
See us flashing by!
See what makes us all so clean -
'Ivory Soap' is what we mean."

Tuesday, January 19, 2010

ReaLemon Reconstituted Lemon Juice, 1980s

"Real lettuce. Real tomatoes. Real mushrooms. Real lemons.
Would you really consider anything else?"

Monday, January 18, 2010

Jell-O Gelatin, 1978

Jell-O Gelatin, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 670 x 875 size.

"You can't keep kids from picking blackberries.

Introducing new Jell-O Blackberry Flavor Gelatin.

Oh, the blackberry fiends in your family are going to love the taste of new Jell-O Blackberry Flavor Gelatin.
It's so light, so smooth, and so blackberry, some of them won't even be able to wait until dessert."

Saturday, January 16, 2010

Sanex Toothpaste, 1944

Scanned from Portuguese magazine O Século Ilustrado, No. 346, 19 August, 1944.

"Sanex Toothpaste
Powerfully anti-septic"

Friday, January 15, 2010

Nally cosmetics, 1930

Scanned from Portuguese magazine Ilustração, No. 112, August 16 1930. Click image for 1085 x 1494 size.

"Having admired the magnificent Nally products, that were so kindly offered to me, I would like to think of them in the hands of every Portuguese ladies.

Queen Amélia

In the very noble words of the august lady:

'If in Portugal perfumery products such as Nally are made, it is necessary that all Portuguese ladies wear them. I have set off the example, as far as the Portuguese national industry goes, for while I lived at the court in Portugal, I set for myself as a rule to always use national products.'

Nally perfumery and beauty products have won unique references from queens, princesses and aristocrats from all over the world!

Never before have any other products attained the public appreciation of ladies of such elevated rank and refined elegance, and that in itself places the Nally brand above any other, no matter how high or justified its fame."

Click image for 804 x 870 size.

Ilustração, No. 112, August 16 1930 - 5a

Thursday, January 14, 2010

Hamiburg Shaw Jewelers, 1927

Hamiburg Shaw Jewelers, 1927, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 660 x 900 size.

"Rings that are different."

Wednesday, January 13, 2010

Gordon Gin, 1916

Gordon Gin ad, 1916, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 534 x 700 size.

"For that Cold! Gordon Dry Gin (sold in bottles only)

A Wine-glass of Gordon Dry Gin
A Slice of Lemon
A Lump of Sugar
Hot Water

Take when retiring
Aromatic - Refreshing - Soothing"

Tuesday, January 12, 2010

Musselman's Apple Sauce, 1964

Family Circle, January 1964

"Always something new to do with Musselman's Apple Sauce

Pork Chops Hawaiian

Bright, new, delightful - pork chops brimming with the special, sweet 'n' tart, flavor of Musselman's Apple Sauce. Why wait? Enjoy the tangy goodness of this speedy, easy dish tonight!

Season 4 lean Pork Chops, 1/2 inch thick. In a 10-inch skillet, brown chops slowly in hot shortening. Drain off drippings. Mix together can or jar of Musselman's Apple Sauce (about 1 lb.), 1/2 cup undrained Crushed Pineapple and 1/4 reasp. Nutmeg. Pour over chops. Cover and cook low heat 30 minutes, or until chops are tender."

Sunday, January 10, 2010

Kraft Marshmallows, 1974

Kraft Marshmallows, 1974, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 673 x 874 size.

"Kraft Marshmallows make an easy dessert with orange appeal. They're jet-puffed to stay soft and bland smoothly.

Easy Orange Mallow Frost

1 3-oz. pkg. orange flavored gelatin
1 cup boiling water
1 pint orange sherbet
1 11-oz. can mandarin orange segments, drained
2 cups Kraft Miniature Marshmallows or 20 Kraft Jet-Puffed Marshmallows

Dissolve gelatin in boiling water. Add sherbet, stir until dissolved. Chill until almost set; fold in fruit and marshmallows (quarter Jet-Puffed Marshmallows directly into gelatin using scissors dipped in water). Fill 6 dessert dishes; chill until firm. Garnish with additional mandarin oranges, and mint, if desired. 6 servings.


Substitute 1 cup ginger ale for sherbet. Substitute one of the following for the orange gelatin and sherbet:

Lime gelatin and sherbet
Lemon gelatin and sherbet
Raspberry gelatin and sherbet

Make it the good Kraft way. Your family'll love it."

Saturday, January 9, 2010

Magnésia Bisurada, 1944

Scanned from Portuguese magazine O Século Ilustrado, No. 346, 19 August, 1944. Click image for 548 x 822 size.

"To your health!

A toast almost always associated with food and drink, where we often inadvertently go to far. When you feel your stomach is feeling the consequences and pain, acid burps, heart-burn and unwellness overcome you, take Magnésia Bisurada to normalize your gastric functions and easy your digestion. One dose of Magnésia Bisurada is a toast to you stomach's health, for it eliminates all that causes your disturbances.

With Magnésia Bisurada your digestion is assured."

Thursday, January 7, 2010

The Tragedy of the Street, 1930

Scanned from Portuguese magazine Cinéfilo, No. 89, May 3 1930. Click image for 891 x 1251 size.

"Raul Lopes Freire presents Monday, 5, at the Central-Cinema

Asta Nielsen in The Tragedy of the Street."

Wednesday, January 6, 2010

Haynes Special Speedster, 1921

Scanned from Taschen's "All-American Ads of the 20s". Click image for 678 x 875 size.

"Beauty - Strength - Power - Comfort

Haynes Character Cars

To dash to the beach or golf links in the Haynes Special Speedster; to sit behind its wheel on the road to the houseparty or country club function; to feel its exuberant power in the drive to fill a business engagement - these are experiences which create the mood for full enjoyment and confident accomplishment at the destination. This year finds the Haynes Special Speedster still more a car of virile character; the pleasure or business companion for the man or woman who loves life and action.

With its rakish windshield and wind deflectors; individual fenders and steps; additional wire wheels which flank the hood; cord tires; sloped seat cushions, and finger-touch starting lever which animates the Haynes built six or twelve cylinder motor, the Haynes Special Speedster stands incomparable among two-passenger open cars.

The brilliant beauty of its Speedster Red Color accentuates the body's graceful sweep from the dominating hood to the tip of the rear carrying compartment. Too few of these Speedsters will be built to reduce their exclusiveness. An early reservation its recommended.

1893 - The Haynes is America's first car - 1921"

Tuesday, January 5, 2010

Bernard Hewitt catalogue, back cover, 1928

Click image for 452 x 648 size.

"Special bargains

All Silk Flat Crepe, New 'Indian' Print, Chic Hard Twist French Voile Dress, A Pretty Ratine Dress, New! Hand Painted 'SparkleSatin' Dress."

Monday, January 4, 2010

Sunday, January 3, 2010

Bernard Hewitt catalogue, cover, 1928

Click image for 452 x 648 size.

Summer 1928 apparel
Don't send a penny"

Saturday, January 2, 2010

Wesson Oil, 1960s

Wesson Oil, originally uploaded by Shelf Life Taste Test.

"Wesson Oil takes the smoke out of frying!

Make this test yourself (both dials set on 375º)

Solid shortenings smoke because they contain an emulsifier. This 'additive' is good for baking, but smokes in frying. Wesson Oil does not smoke because there's nothing added to it. You know by the light clear color, it is all pure vegetable oil.

Smoke's out, flavor's in these glorious fritters. Delicate Wesson Oil fries them ever so lightly without greasy taste or clinging odor, never adds taste of its own. So you get all the natural flavor of the sweet corn ticked in the crisps, golden batter. Wesson Oil is your freshest pure vegetable oil for good nutrition - and costs so little, too.

New! Pancake Corn Fritters

Blend together 1 egg. 1/4 cup milk
Stir in 1 cup pancake mix
1 can (12 ounces) whole kernel corn, drained

Fluffy fritters need a light hand so don't overbeat. Drop by teaspoonfuls into hot Wesson Oil (1 inch deep) and cook slowly until golden brown, about 4 minutes. 10 to 24 fritters.
Serve hot with lots of Cabin Syrup."

Gordon Gin, 1912

Gordon Gin ad, 1912, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 560 x 700 size.

"See the name Gordon in red on the back of every label

Used on bottles sold in the United States East of the Rocky Mountains

There is doubtless a reason why there are eighty imitations of Gordon London Dry Gin on the market, why lables are forged and bottle refilled.

There are more frauds committed in the name of "Gordon" than in any one article sold in the United States.

Buy it of reputable dealers and see that "Gordon" is furnished when ordered. The month of production is perforated on every label."

Friday, January 1, 2010

Bisquick Pie, 1980's

"And you thought Bisquick only made pancakes."