Fórmula 1 men's wear, 1974

Gente, 20-26 March, 1 April 1974 - 56, originally uploaded by Gatochy.

Click image for 737 x 1000 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"Shirts and Polos
The new rythm of fashion"

Women's Encyclopedia, 1974

Gente, 20-26 March, 1 April 1974 - 45, originally uploaded by Gatochy.

Click image for 954 x 1307 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"A collection of fascicles with over 2.000 pages full of solutions for your daily problems.

Each week women receive valuable info on decoration, handy work, domestic finances, health, sexual education, psychology, etiquette, fashion, beauty, law and culinary art.

Women's Encyclopedia fascicles make up seven magnificent volumes.

The last covers of the fascicles and the pages especially produced for you by Cláudia magazine, you'll set up 'Cláudia's Cook Book'. When you purchase the first fascicle you receive the second one for free.

Start your collection now. It's available on Tuesdays in every book store and tobacconists.

Abril Cultural Publishers
Exclusive distributors, Livraria Bertrand"

Dermox Shampoo, 1974

Gente, 20-26 March, 1 April 1974 - 50, originally uploaded by Gatochy.

Click image for 948 x 1298 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"With Dermox shampoos you'll have the most beautiful hair".

The No.10 Restaurant, 1976

A Somewhat Defensive Advert.., originally uploaded by glen.h.

"'I'll be lunching at No.10, Richards, - so just something light for supper.'

Some of the finest food in London! Our Number 10 restaurant is a haven of air-conditioned luxury dedicated to the presentation of the choicest foods and wines obtainable.

You can, of course, take your companion/lady to that amusingly tiny place in Soho where the lasagne is a poem - and doubtless you'll have an interesting, if cramped, evening. Yet, for roughly the same cost you can offer (her) perfection of food, wine and surroundings in one of London's best hotels."

Palmolive, 1972

1972 Palmolive Ad, originally uploaded by Neato Coolville.

"'Madge said my hands should be in the movies.'

'Sure. The Beast With Five Fingers'.

'The she turned in a great performance by softening my hands in Palmolive Dishwashing Liquid'.

Take it from Madge! Do dishes with Palmolive and you'll see it's a lot more than just mild. Palmolive's suds last... from the first glass to the last greasy casserole.

Softens hands while you do dishes."

Vibrating pillow and Adams Trainer, 1974

Gente, 20-26 March, 1 April 1974 - 51b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"Vibrating pillow for pain, fatigue, celulite

By using this vibrating pillow every day, you can be certain of eliminating superfluous fat in a short amount of time, of keeping your body young, and of mitigating pain and muscular fatigue."



"Physical education with Adams Trainer

Women who don't exercize are doomed to premature aging. With this machine 10 minutes are day are sufficient to slim down your lags and hips, and keep your body young, light and healthy."

Ricils, 1974

Gente, n. 20, 26 March-1 April, 1974 - 10, originally uploaded by Gatochy.

Click image for 958 x 1305 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Two eyes... a thousand expressions

For a complete makeup of your eyes, a range that's been perfectly adapted to modern fashion

Liquid shadows - blue, brown, pink, green, vison grey and white * tri-colour compact shadows, with declined primary colours (greens, blues, browns and lilacs, all of them with the presence of white) * compact mascaras * automatic mascaras * recharges * pencils * eyeliners...

... At last, a range that allows you to create a harmonious makeup.

A presentation in cases especially designed to be practical, both for transport and in how you apply it.

A brand new eye line that guarantees a beautiful look. "

Psssssst Dry Instant Shampoo, 1974

Gente, n. 20, 26 March-1 April, 1974 - 16, originally uploaded by Gatochy.

Click image for 958 x 1307 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Dry Instant Shampoo

Psssssst the dry shampoo in extremely fine spray quickly cleans your hair:

1 - Apply

2 - Spread

3 - Brush...

4 - And it's done

To obtain the best results, apply Psssssst all over your hair in small quantities. Repeat if necessary.

Gently rub your hair with the tip of your fingers. After a few seconds, brush carefully.

Now, also for oily hair. A Clairol product."

Ralay Baby, 1974

Gente, n. 20, 26 March-1 April, 1974 - 24, originally uploaded by Gatochy.

Click image for 958 x 1305 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Children love... Ralay Baby

A set of children's cosmetics prepared with rigorously selected ingredients.

LOTION - Rich in vitamin F and Calendule oil. Moisturizing and hypoallergenic properties.

OIL - Essence of carrot and sweet almonds. Effective in protecting sensitive areas of the skin.

SHAMPOO - With extract of Chamomile. Avoids characteristic irritations. Does not irritate the eyes.

COLOGNE - With glycerin and selected perfumes. Very fresh and soft.

Ralay Baby, for the health and hygiene of your baby."

El Marko, 1972

1972 El Marko Ad, originally uploaded by Neato Coolville.

"Idea Factory

Life of the party? Make your own invitations and decorations. El Marko gives you a party a personal touch that store-bought party paraphernalia can't match!

El Marko!
8 no mess watercolors!

El Marko Watercolors can't spill or drip because the color is stored inside the brush! El Marko eatercolors will launch a thousand projects. Pictures, puppets, masks, castles, posters, signs, party decorations, labels, ornaments - most anything! Non-toxic. Launders out. P. S. El Marko is also available in waterproof, smear-proof permanent ink!

Clip and save for your rainy day file!"

Pantene Set Hairspray, 1974

Gente, n. 20, 26 March-1 April, 1974 - 30, originally uploaded by Gatochy.

Click image for 957 x 1303 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"A flower...
A bow...
... and

Give you hair a chance!

You give special attention to you hair, you go to the hairdresser often, you use treatment products and 'mise' Pantene, but then you neglect the quality of the hairspray you use.

Isn't this nonsense?

Pantene Set is a product of scientific investigation from our labs at Switzerland, it contains primary materials which were carefully selected to hold your hairdo, without gluing your hair, and easily removed at the touch of a brush. Also, Pantene Set contains Pantyl, an active substance of the vitamin B that made famous all Pantene products in over 120 countries in the world.

So, Pantene Set is more than a hairspray, in truth it's the continuation of your Pantene treatment. Next time try Pantene Set, naturally more expsnive than a normal hairspray, but won't it be worth it to give your hair a chance?

Pantene Set
Vitamine Treatment Hairpsray - for those who give their hair a chance!"

My Stories, Records of Children's Stories, 1976

Fungagá da Bicharada, Christmas number, December 1976 - 17, originally uploaded by Gatochy.

Click image for 859 x 1205 size. Scanned from Portuguese magazine Fungagá da Bicharada, Christmas number, December 1976.

"These are 'My Stories' it was daddy who gave them to me... I only need 2 more I'm going to ask grandma.

I have them as well, in my case it was mom who gave them to me...

'My Stories
Wonderful records of children's stories. Give them to your children... They'll love them!"

Audace cologne, 1975

Gente, Nº86, July 1975 - 51, originally uploaded by Gatochy.

Click image for 800 x 1090 size. Scanned from Portuguese magazine Gente, Nº86, July 1975.

"In bottles and sprays, exclusively in official Rochas representatives

So that Audace, by Rochas, can be your day each morning: a new cologne

It's not always possible - nor advisable - to wear perfume early in the morning.

It's preferable to choose a cologne that evokes perfume without, however, being quite as intense...

This is the cologne that was missing to complement Audace, the insinuating perfume by Rochas.

This is the cologne that's just been born; bright, lively, so light, With subtle chords of the perfume Audace, by Rochas."

Hamilton Beach Popcorn Popper, 1974

1974 Spiegel Hamilton Beach Popcorn Popper Ad w/ Joe Namath, originally uploaded by Neato Coolville.

"Endorsed by Joe Namath

Hamilton Beach corn popper 14.99

Joe Namath self-buttering popper by Hamilton Beach... there's no muss, no fuss! While corn pops, butter placed in lid melts and drips down to deliciously coat every kernel. Makes up to 4 quarts of yummy popcorn. Heat-resistant clear plastic dome converts to attractive serving dish. Enameled aluminum body has Duralon III non-stick lining. Kernel separator; thermostatic heat control."

Milton Glaser, computer ad, 1971

Milton Glaser, computer ad, 1971, originally uploaded by Gatochy.

Found in Everythings Surreal.

"Love Thy Computer. You'll Both Be Better For It." Programming Methods May 1971; pen & ink, color acetate overlays, 8.75 x 8.75", signed ll. Advertisement appeared in Fortune magazine. Signature is on a separate slip of paper adhered to the lower left.

Port Wine, 1975

Gente, Nº86, July 1975 - 25, originally uploaded by Gatochy.

Click image for 800 x 1084 size. Scanned from Portuguese magazine Gente, Nº86, July 1975.

"In Portugal do as the Portuguese do, drink Port Wine."

Coca-Cola, 1977

Eva, December 1977 - 35, originally uploaded by Gatochy.

Scanned from Portuguese magazine Eva, December 1977. Click image for 1023 x 1398 size. Via T of Dias que Voam blog.

"Happy Holidays

Coca-Cola... the one!"

Richard Amsel, Murder on the Orient Express, 1974

Richard Amsel, Murder on the Orient Express, 1974, originally uploaded by Gatochy.

Click image for 558 x 755 size.

"The who's who in the whoodunit!"

Richard Amsel, The Seven-Per-Cent Solution, 1976

Richard Amsel, The Seven-Per-Cent Solution, 1976, originally uploaded by Gatochy.

"Confounding!

Sherlock Holmes meets Sigmund Freud

The story is true... only the facts have been made up."

Philips Castle, Heineken, Star Trek's Mr Spock, 1975

Philips Castle, Heineken ad, Star Trek's Mr Spock, 1975, originally uploaded by Gatochy.

Click image for 578 x 800 size. Scanned from the book "Airflow," 1980.

"Illogical"