Hazel Woileard, Peet's Crystal White Laundry Soap, 1918

Hazel Woileard, Peet's Crystal White Laundry Soap, 1918, originally uploaded by Gatochy.

Click image for 857 x 1300 size.

"It's Easy to Prolong the Life of the Daintiest Things You Wear

As you see dainty negligees and soft undergarments in the shop windows, do you worry about fequent laundering or, do you, like millions who know, think of 'The Perfect Family Soap'-

Peet's Crystal White

Insures longer life for the softest and most delicate fabrics, a timely desire of these days of sensible thrift. Unsurpassed for fine laundry work because it is mild; will not roughen or shred. A better soap for every household cleansing task.

Peet Bros. MFG. Co.
Kansas City San Francisco"

Japanese 'Club' Dentifrice, 1930s

Japanese 'Club' Dentifrice, 1930s, originally uploaded by Gatochy.

Click image for 591 x 800 size. Scanned from Taschen's "Japanese Beauties".

Toothpaste for your beauty and good health and sanitation - antibacterial toothpaste (for killing germs)... (Thanks to Paula Wirth for translating!)

Colgate's Soap, 1919

Colgate's Soap, 1919, originally uploaded by Gatochy.

Click image for 575 x 875 size. From Taschen's "All-American Ads 1900-1919".

"Cashmere Bouquet Toilet Soap

In its flower-born fragrance Cashmere Bouquet Soap suggests the riffled treasures of an old-fashioned garden. Delicate, yet lasting; piquant, yet refined; reminiscent, yet alusive; favored by those of particular taste today, as it was in Grandmother's time.

Nor is that exquisite perfume its sole attraction, for Cashmere Bouquet Soap is luxuriant in its lather and so wholesomely pure that it is safe for baby's delicate skin. It is an economical soap too, wearing down thriftily to a tissue-like thinness, and 'hard milled' so that it does not soften and waste as do some soaps, when left wet in the soap dish."

Dermox Shampoo, 1974

Gente, 20-26 March, 1 April 1974 - 50, originally uploaded by Gatochy.

Click image for 948 x 1298 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"With Dermox shampoos you'll have the most beautiful hair".

Lustre Creme Shampoo, 1968

Lustre Creme ad, 1968, originally uploaded by Gatochy.

Click image for 762 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Pink is For Girls

That's why girls like Lustre-Creme. It's the only pink shampoo.

Pink says we're rich, so rich your whole head becomes one great swirl of whipped-cream lather.

Pink says we leave hair soft, and inviting to touch.

And should a certain someone get too close, he'll notice that we have a delightful 'pink' fragrance, too.

Pink, creamy Lustre-Creme. It's the one shampoo made just for girls. Because pink is just for girls.

You're a girl, aren't you?

You might be tickled pink to know that Lustre-Creme is safe for color-treated hair."

Lux Soap, 1953

Lux Soap ad, 1953, originally uploaded by Gatochy.

Click image for 659 x 954 size. Scanned from the book "Portugal Século XX, Crónica em Imagens, 1950-1960" by Joaquim Vieira. Portuguese singer Amália Rodrigues.

"I use Lux Soap
says Amália Rodrigues"

Soviet dentrifice

Soviet dentrifice poster, originally uploaded by Gatochy.

Soviet Posters.

Elizabeth Taylor, Lustre-Creme Shampoo, 1957

Lustre-Creme Shampoo, 1957, originally uploaded by Gatochy.

R. I. P., Elizabeth Taylor.

Click image for 616 x 883 size. Scanned from Taschen's All-American Ads of the 50s.

"Hollywood's favorite Lustre-Creme Shampoo...

Yes, Elizabeth Taylor uses Lustre-Creme Shampoo. It's the favorite of 4 out of 5 top Hollywood movie stars!

It never dries your hair! Lustre-Creme Shampoo is blessed with lanolin... foams into rich lather, even in hardest water... leaves hair so easy to manage.

It beautifies! For soft, bright, fragrantly clean hair - without special after-rinses - choose the shampoo of America's most glamorous women. Use the favorite of Hollywood movie stars - Lustre-Creme Shampoo.

Never Dries - it Beautifies!

Elizabeth Taylor
co-starring in M-G-M's
Raintree County
Filmed in M-G-M Camera 65 and Color"

Saltratos Rodel, 1947

Século Ilustrado, No. 484, April 12 1947 - 20a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"Caluses gone

A foot bath with Saltratos Rodel soothes caluses pain and softens them, so that they can be removed, root and all. To soothe all foot ills - pains, inflamations and swelling - there's nothing better than a foot bath with Saltratos Rodel. Try them today. In all pharmacies and drugstores."

Palmolive Soap, 1916

Palmolive Soap, 1916, originally uploaded by Gatochy.

Click image for 1435 x 1835 size. From Taschen's "All-American Ads 1900-1919".

"If You had been a Princess 3000 Years ago

If you had lived when old Egypt was in her glory, Palm and Olive oils would have been your most valued toilet essential.

Now, modern progress gives you these two famous oils scientifically combined in the most popular cleanser this age knows.

The toilet lore of 30 centuries had found its fullest expression in the smooth creamy lather of

Palmolive Soap

Other Palmolive Products

Palmolive Shampoo
Palmolive Cream
Palmolive Powder
Palmolive Talcum
Palmolive Vanishing Cream
Palmolive Shaving Stick

If your dealer cannot supply you with PALMOLIVE preparations write us, enclosing price of article desired. PALMOLIVE Shampoo, Creams and Powder are each fifty cents. Talcum or Shaving Stick, twenty five cents.

B. J. Johnson Soap Co., Inc.
Milwaukee, Wisconsin"

Sapolio Soap, 1900

Sapolio Soap, 1900, originally uploaded by Gatochy.

Click image for 670 x 1000 size. From Taschen's "All-American Ads 1900-1919".

"Hand Sapolio
For Toilet and Bath

The first step away from self-respect is lack of care in personal cleanliness; the first move in building up a proper pride in man, woman, or child, is a visit to the Bathtub. You can't be healthy, or pretty, or even good, unless you are clean.

Equals a Mild Turkish Bath"

Palmolive, 1972

1972 Palmolive Ad, originally uploaded by Neato Coolville.

"'Madge said my hands should be in the movies.'

'Sure. The Beast With Five Fingers'.

'The she turned in a great performance by softening my hands in Palmolive Dishwashing Liquid'.

Take it from Madge! Do dishes with Palmolive and you'll see it's a lot more than just mild. Palmolive's suds last... from the first glass to the last greasy casserole.

Softens hands while you do dishes."

Psssssst Dry Instant Shampoo, 1974

Gente, n. 20, 26 March-1 April, 1974 - 16, originally uploaded by Gatochy.

Click image for 958 x 1307 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Dry Instant Shampoo

Psssssst the dry shampoo in extremely fine spray quickly cleans your hair:

1 - Apply

2 - Spread

3 - Brush...

4 - And it's done

To obtain the best results, apply Psssssst all over your hair in small quantities. Repeat if necessary.

Gently rub your hair with the tip of your fingers. After a few seconds, brush carefully.

Now, also for oily hair. A Clairol product."

Ralay Baby, 1974

Gente, n. 20, 26 March-1 April, 1974 - 24, originally uploaded by Gatochy.

Click image for 958 x 1305 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Children love... Ralay Baby

A set of children's cosmetics prepared with rigorously selected ingredients.

LOTION - Rich in vitamin F and Calendule oil. Moisturizing and hypoallergenic properties.

OIL - Essence of carrot and sweet almonds. Effective in protecting sensitive areas of the skin.

SHAMPOO - With extract of Chamomile. Avoids characteristic irritations. Does not irritate the eyes.

COLOGNE - With glycerin and selected perfumes. Very fresh and soft.

Ralay Baby, for the health and hygiene of your baby."

Pursettes, 1969

Pursettes ad, 1969, originally uploaded by Gatochy.

Click image for 749 x 988 size. Scanned from The Golden Age of Advertising - the 60s.

"It's nicer than ever to be a woman. Stylish Tampon Compacts by Pursettes.

It's not always easy to be a woman. But Pursettes is trying to help. First we created a more absorbent tampon and the only one with a prelubricated tip. So easy to use. It doesn't even need a bulky applicator. And now we've created a tiny fashionable compact to carry your Pursettes. It's made in a variety of swingy, feminine styles and holds four regular Pursettes Tampons or three super-absorbent Pursettes Plus. Such a pretty, simple way to carry your protection. And it's free, with the purchase of any size box of Pursettes."

Lift Detergent Cake

lumettes020, originally uploaded by pilllpat (agence eureka).

"New Lift Detergent Cake

Made in India
Bharath Chemicals and detergents
Erode - 638 002."

Clairol, 1969

Clairol ad, 1969, originally uploaded by Gatochy.

Click image for 760 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

Saltratos Rodel, 1947

Século Ilustrado, No. 485, April 19 1947 - 8a, originally uploaded by Gatochy.

Click image for 824 x 760 size. Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"What to do to have happy feet?

Nothing simpler! Add to your usual foot bath a handful of Saltratos Rodel, to make water milky. Dip your sore feet. Delicious and quick relief. This foot bath will soothe calluses, make disappear pain and reduce swelling. Walking becomes a pleasure - one can wear smaller shoes. Saltratos Rodel (oxygenated salts for foot treatment). In all pharmacies and drug stores.

This stocking may still fit.

Have 'VITOS' repair it, you will be amazed.

Vitos, quick, economical, perfect work."

Gem, 1947

Século Ilustrado, No. 485, April 19 1947 - 20a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"Ever since you got rid of your '5 o'clock shadow' I'm immensiley pleased to serve your apetite without restrictions.

Avoid the 5 o'clock shadow

With Gem razor blades and shaving machines"

Kolynos Dental Cream, 1947

Século Ilustrado, No. 484, April 12 1947 - 7a, originally uploaded by Gatochy.

Click image for 588 x 456 size. Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"Kolynos contains the adequate substances, criteriously selected to clean and polish teeth. Regular use of this refreshing dentifrice makes teeth whiter and exceedingly shiny.

It is beyond contest that Kolynos makes teeth lovelier."