Aunt Jemima Pancake Flour, 1918

Aunt Jemima Pancake Flour, 1918, originally uploaded by Gatochy.

Click image for 575 x 869 size. From Taschen's "All-American Ads 1900-1919".

"The Breakfast for Every Kind of Morning

The breakfast everyone likes best! That's easiest for you! And the most economical!

Ready as soon as the coffee is

For the ordinary morning
So healthful and 'filling' - so good for children!

Give them Aunt Jemima pancakes. They'll love them - they'll scramble down early - they'll eat 'Good breakfast'!

And the (?), tender cakes are so healthful, so nourishing - you couldn't give them anything better to start them off for school. They're just the breakfast to give them morning after morning.

For the 'slept-late' morning
So QUICK - so EASY - to make

No mixing to do - no measuring - everything is ready mixed in the flour - even the sweet milk. You just add water, give the batter a brisk beating, and less than a minute later you are lifting the tender, golden cakes off the griddle.

And they are so economical, too! These Aunt Jemima breakfasts cost less than one of meat or eggs!

For the morning you have guests
Perfect cakes EVERY time

When you want to make sure that breakfast goes off delightfully, serve Aunt Jemima pancakes. They are prepared so carefully for you that you cannot help making perfect, brown, tender pancakes every time!

Your guests will exclaim over them - they have so much more delicious flavor than ordinary pancakes. The sweet milk - powdered and (?) in - the specially ground flours - give Aunt Jemima pancakes a flavor you cannot get in any others. Order a package of Aunt Jemima Buckwheat Flour, too, when you order the Pancake flour.

Make muffins and waffles and breakfasts of Aunt Jemima Pancake Flour, too. See how light and fine flavored they are.

Send for the jolly Rag Dolls

Send one Aunt Jemima box tag (either Pancake or Buckwheat Flour) with only six cents in stamps and get one of the famous Aunt Jemima Rag Dolls. Or four flour tags and and only twenty four cents you can get the whole jolly family."

Parker Brothers Coleco, 1983

1983.xx.xx Montgomery Ward Christmas Catalog P154, originally uploaded by Wishbook.

Montgomery Ward Christmas Catalog, 1983

Faultless 'Wearever' Rubber Goods, 1917

Faultless 'Wearever' Rubber Goods, 1917, originally uploaded by Gatochy.

Click image for 1225 x 1774 size. Scanned from Taschen's "All-American Ads 1900-1919".

"You buy Rubber Goods for Service and Comfort. Our intention is to provide articles which can be depended upon in an emergency - articles which will not come apart, or leak, or fail you in any way at the time when you need them.

Therefore, you will be the gainer if you insist that every piece of Rubber Goods you purchase for home use bears either the name 'WEAREVER' or 'FAULTLESS.' These trade names identify the fines line of Rubber Goods for the home being made today. This line includes Hot Water Bottles and Face Bottles, Fountain and Combination Syringes, Bulb and Douche Syringes, Bathing Caps and Household Gloves, Sponges and Sponge Bags, Sponge Brushes and Complexion Brushes, Rubber Toys, Balls and Balloons, Nipples and Nurses, Comforters and Breats Pumps, Infant and Ear and Ulcer Syringes, Ice Bags, Invalid Cushions and a complete assortment of Sick Room and Surgical Rubber Goods.

'FAULTLESS' - 'WEAREVER' Rubber Goods will give thoroughly satisfactory, long-lasting service in your home. Each article has been carefully developed and improved so as best to serve the particular purpose for which it is intended. Many of them have exclusive patented improvements. On this page we only have room to illustrate but a small part of our line. Other items are mentioned in the preceding paragraph.

Go to your dealer and ask him to show you 'FAULTLESS' - 'WEAREVER' Rubber Goods. If he does not have them in stock, he can easily secure for you anything you desire. If he will not do so, write us and we will direct you to our dealer nearest to you who has these goods in stock.

Write for this booklet (free)

Upon receipt of your request we will be glad to send, without charge, an interesting illustrated booklet regarding rubber goods and their proper use and care. It also describes the Rubber Goods we make for Household, Toilet, Nursery and Sick Room use.

The Faultless Rubber Company
Makers of a Complete Line of High Grade Rubber Goods for the Household, Toilet, Nursery and Sick Room

'Seetie' Given to Your Baby

The cutest rubber doll you ever saw! 3 1/4 in. tall; perfectly formed; strong red rubber with sanitary finish; the safest doll for your baby. Given when you buy a FAULTLESS 'Natural Nurser' before Dec. 15, 1917. This Nurser has non-collapsing and non-leaking, broad, soft, breat-like nipple, of finest quality, fresh, clean 'live' rubber. It is strong, tough and wear-resisting but very resilient. The nipple stands repeated sterilizing and gives long service. The Patented Valve assures nature-like nursing and an even, steady flow of food. The nipple fits tightly on the wide-mouth, no-neck, sanitary bottle; never leaks; is easily put on and the baby cannot pull it off. The FAULTLESS 'Natural Nurser' is the most economical nurser you can use. It costs 30c cpmplete. 'Sweetie' costs you nothing extra up to Dec. 15, 1917. She is our gift. Buy the outht of our dealer. If he cannot supply you, send this coupon direct to us."

Hot Cycles, 1979

Hot Cycles ad, 1979, originally uploaded by Gatochy.

Click image for 678 x 882 size. Scanned from Taschen's "All-American Ads of the 70s".

"From Empire.
The #1 maker of ride-ons, dependable, sturdy and beautiful

Hot Cycle For all children"

Mattel Hug 'N Talk Dolls, 1978

Mattel Hug 'N Talk Dolls ad, 1978, originally uploaded by Gatochy.

Click image for 553 x 700 size. Scanned from Taschen's "All-American Ads of the 70s".

Tinker Toys, 1925

Tinker Toys ad, 1925, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 613 x 900 size.

"-and Such A Happy Dream!

She dreams that with Old Mother Goose she has just arrived in Tinker Toy Land, riding a Choo Choo Tinker- Hurrah, there's going to be a Tinker Toy Circus! Pony Tinker leads the parade with his rider that bounces up and down. Clown Tinker does all sorts of funny things that make Belle and Tom Tinker clap their hands with joy. Then come Siren Tinker, with Follow-Me Tinker, Drag-on Tinker and Whirly Tinker with the funny twins.

Oh, it's heaps of fun in Tinker Toy Land!

Tinker Toys are sold at the better stores, in Toy and Infant Departments.

From the Shops of
The Toy Tinkers, Inc.
Evanston, Ill."

Mattel See n' Say Talking Toys ad, 1979

Mattel See n' Say Talking Toys ad, 1979, originally uploaded by Gatochy.

Click image for 648 x 880 size.

Scanned from Taschen's "All-American Ads of the 70s".