Mentholatum, 1947

O Século Ilustrado, No. 508, September 27 1947 - 25a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, No. 508, September 27 1947.

"The first sign!...

Don't waste time when you feel the first symptoms of a cold: carelessness might cost you dear. Apply immediately Mentholatum on your chest, throat and nose. But demand the true Mentholatum"

Crosley Radios, 1947

"New Radio Thrill", originally uploaded by saltycotton.

Via Flickr:
"Household" magazine
June 1947.

"New stay-at-home-go-and-roam radio thrill

graceful beauty in a home radio plus a gypsy spirit for the outdoors

Enjoy year-'round entertainment at home or away - with the versatile Crosley PorTABLE Radio.

It's a smartly styled modern table radio - performs like a star on AC or DC. But it's also a rugged traveler, with a powerful long-lasting battery pack, to liven your picnics, week-ends, vacations and travels - anywhere, anytime.

Crosley PorTABLE Radio

You need never again consider merely a portable radio of limited use. For here is a proudly handsome home radio of great power and lifelike tone... instantly ready to share your outdoor excursions.

The go-and-roam season is beckening now. Be ready to enjoy every moment of it... see and hear this year-'round-pal at your Crosley dealer's TODAY!

Ready at home, ready to roam

You'll have more fun on your outings with a Crosley PorTABLE to bring a world of entertainment to your special pleasure spot. A powerful, long-life battery pack keeps this excursion-companion ready to room to seashore, to mountains - anywhere, anytime.

a radio in every room - a radio for every purpose

smart and new - from every view

Crosley Rondo Table Radio

Any way you look at it the Crosley RONDO is a gem. Anywhere you place it - on end table, mantel, or bedside stand - you'll be proud of its smartness. Amazing small set performance on either AC or DC, any 110-120 volt outlet. See and hear this compact Crosley masterpiece of advanced styling and radionic engineering, at your Crosley dealer's. You'll be surprised at the modest price. CROSLEY Division - The Aviation Corporation Cincinnati 25, Ohio

The CROSLEY Shelvador

Gives you 28 feet of front-row food of your fingertips every time you open the door. Here's one refrigerator door that is a convenience instead of a nuisance .. and it's exclusive with Crosley. Ask your Crosley dealer to demonstrate this 'Speed Way for Meals'... show you all the improvements in home refrigeration that are yours in the Shelvador.

GAS RANGES - Featuring the waist-high broiler and other conveniences for better, easier cooking.

ELECTRIC RANGES - Crosley SERVI-CHEF Control Timer is just one of many features you'll appreciate.

FURNISH YOUR KITCHEN - beautiful Crosley Servisink and Cabinets - sinplify all kitchen tasks. Save time and steps. Easily installed.

THE DEBUTANTE - Fits small space - has many 'big' console refinement.

MATCHLESS CARROLLTON RADIO-PHONO WITH F. M. and Floating Jewel Tone System that says 'Goodbye' to needle noise - chatter - hiss - and scratch! Records last up to 10 times longer - and sound better."

Mentholatum, 1947

Século Ilustrado, No. 489, May 17 1947 - 19a, originally uploaded by Gatochy.

Século Ilustrado, No. 489, May 17 1947.

"Quick relief for neuralgies and headaches with

Mentholatum

It soothes, refreshes and relieves pain"

Saltratos Rodel, 1947

Século Ilustrado, No. 484, April 12 1947 - 20a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"Caluses gone

A foot bath with Saltratos Rodel soothes caluses pain and softens them, so that they can be removed, root and all. To soothe all foot ills - pains, inflamations and swelling - there's nothing better than a foot bath with Saltratos Rodel. Try them today. In all pharmacies and drugstores."

Saltratos Rodel, 1947

Século Ilustrado, No.485, June 28 1947 - 7a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No.485, June 28 1947.

"Burning Feet

Biting sweat. There's a relief for all calamities: add to your foot bath enough Saltratos Rodel to render the water mikly. Dip in it your sore feet. The relief is swift and delicious. This foot bath soothes sore and hot feet and reduces swelling. Saltratos Rodel (oxyginized salts for foot ailments). In all pharmacies and drugstores. Reazonable prices."

Saltratos Rodel, 1947

Século Ilustrado, No. 489, May 17 1947 - 19b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 489, May 17 1947.

"What? No feet ailments?

Certainly not! I provide relief to my sensitive, tired and sore feet with a Saltratos Rodel bathing salts. Everyone can do the same. This very night, dip your feet in this milky water, and they'll feel perfectly well. They'll be rested, walking will be a pleasure. Saltratos Rodel. Medicinal salts for your feet. In every pharmacy and drug store. Reazonably priced."

Pontiac, 1941

Scotties Like Pontiacs, originally uploaded by paul.malon.

"Now We're Getting Somewhere!"

Double Edge Star razor blade, 1947

Século Ilustrado, No. 489, May 17 1947 - 26a, originally uploaded by Gatochy.

Click image for 828 x 986 size. Scanned from Portuguese magazine Século Ilustrado, No. 489, May 17 1947.

"Start your day well...
... shaving with a Double Edge Star razor blade

Made with the secret formula 6NX

Your machine will do wonders with it"

Cire Aseptine, 1947

Século Ilustrado, No. 485, April 19 1947 - 7a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"A romantic skin
with irresistible softness and fairness
in just 3 days
Thanks to the virgin wax contained in the heart of flowers.

It's in the heart of rare flowers, growing in the Côte d'Azur, that beauty specialists have found an extraordinary virgin wax to beautify skin. Distilled and sold in a practical cream and under the name Cire Aseptine, it really has a magical power over skin. Apply a little Cire Aseptine morning and night, and see how even skin that's ruined by weather or sun literally renews itself, because skin cells that've been 'burned' give place to new cells, all fair and admirably soft to the touch. Most times 3 days are sufficient to lighten up your skin in one or two shades and to soften it. From the first applications, the transformation is surprising: skin begins to take on that romantic fairness to which no man can resist. Ugly black spots and dilated pores disappear before your eyes and even freckles end up disappearing. Use Cire Aseptine also on your shoulders, neck, arms and hands. Cire Aseptine, in perfume shops and pharmacies."

Saltratos Rodel, 1947

Século Ilustrado, No. 485, April 19 1947 - 8a, originally uploaded by Gatochy.

Click image for 824 x 760 size. Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"What to do to have happy feet?

Nothing simpler! Add to your usual foot bath a handful of Saltratos Rodel, to make water milky. Dip your sore feet. Delicious and quick relief. This foot bath will soothe calluses, make disappear pain and reduce swelling. Walking becomes a pleasure - one can wear smaller shoes. Saltratos Rodel (oxygenated salts for foot treatment). In all pharmacies and drug stores.

This stocking may still fit.

Have 'VITOS' repair it, you will be amazed.

Vitos, quick, economical, perfect work."

Tokalon cosmetics, 1947

Século Ilustrado, No. 485, April 19 1947 - 11a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"A charming newlywed tells... How beauty brings happiness.

'I tried my best to dance as much as possible, but no man would have me - till the day when a younger friend made me understand how men respond to a smooth, clear skin.'

To sweeten your skin and lend it for a few days the fresh transparency of adolescence, you too should use 'oil-milky' beauty Cream, White Tokalon Cream, oily and at the same time light, so ointy it keeps face powder for eight hours, even in strong wind, and so light it literally disappears into your pores, 'melting' with your skin instead of 'caking on'. This is why White Tokalon Cream manages, like no other, to soothen your skin - without you feeling it on your face - and making it velvety with a perfectly natural matte finish - without it being noticeable."

Muraline, 1947

Século Ilustrado, No. 485, April 19 1947 - 18a, originally uploaded by Gatochy.

Click image for 876 x 1256 size. Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"Muraline, the best water paint"

Gem, 1947

Século Ilustrado, No. 485, April 19 1947 - 20a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"Ever since you got rid of your '5 o'clock shadow' I'm immensiley pleased to serve your apetite without restrictions.

Avoid the 5 o'clock shadow

With Gem razor blades and shaving machines"

Tokalon pink cream, 1947

Século Ilustrado, No. 484, April 12 1947 - 26a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"How my skin grew 10 years younger in 2 months

'Just two months ago, I had wrinkles and lines on my forehead, around my eyes and mouth...'

'Today all my friends admire my smooth, clean skin, my girl-like fair complexion.'

A new skin youth in 10 days.

Today every woman can have a clear, satiny, flawless skin, and a girl's skin's delicate freshness thanks to the discovery of this celebrated professor of medicine, who was able to capture in lice cells the precious mother-substance that makes new skin grow, forcing it so that dead skin's cells are renewed, day after day. This truly organic food acts upon skin as a youth elixir, and can be found exclusively (under the name of 'biocel') in the finest of skin creams, pink 'Tokalon.' Apply this beneficial food-cream to your face and neck five days a week before going to bed: 'biocel' is immediately absorbed by the skin's millions of pores, impregnating the epidermis's deepest layers during your sleep, so that when you wake up your skin is smoother, and softer than ever, literally glowing with freshness. After ten days the roughest or most withered skin begins to metamorphose. Test made by Dr. Stejskal at the University of Vienna's Hospital proved that the wrinkles of women from ages 55 to 71 disappeared after the sixth week. In order to beautify and rejuvenate your skin try 'Tokalon' pink cream. You may find other, more expensive creams, but none more active. That is why those who've used it before you, sooner or later have used it again. 'Tokalon' pink cream, the nightly food-cream."

Kolynos Dental Cream, 1947

Século Ilustrado, No. 484, April 12 1947 - 7a, originally uploaded by Gatochy.

Click image for 588 x 456 size. Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"Kolynos contains the adequate substances, criteriously selected to clean and polish teeth. Regular use of this refreshing dentifrice makes teeth whiter and exceedingly shiny.

It is beyond contest that Kolynos makes teeth lovelier."

Mentholatum, 1947

Século Ilustrado, No. 484, April 12 1947 - 7b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"For rough and irritated skin

Mentholatum

Its soothing properties give instant relief"

The Wizard of Oz, 1940

Século Ilustrado, No. 152, November 30 1940 - 21, originally uploaded by Gatochy.

Click image for 1866 x 2634 size. Scanned from Portuguese magazine Século Ilustrado, No. 152, November 30 1940.

Nestle, 1943

1943.11.xx Good Housekeeping P145, originally uploaded by Wishbook.

Good Housekeeping, November 1943

"His one weakness-

... Toll House Cookies from home. Now that nestle's Semi-Sweet Chocolate is harder to get - because so much of it is going to the fighting forces in emergency and combat rations - put it to the best possible use. Make up a batch of those golden-brown, crunchy Toll House Cookies and send it to that soldier boy of yours. He always did go for those crisp, brown cookies containing whole pieces of netle's Semi-Sweet Chocolate. You'll find the easy-to-make recipe on every package.

When your dealer is temporarily out of Nestle's Chocolate products, please be patient. Remember the demands of our armed forces are heavy, but they just come first."

Japanese White face Powder, 1940s

Japanese White face Powder, 1940s, originally uploaded by Gatochy.

Click image for 724 x 1000 size. Scanned from Taschen's "Japanese Beauties". "White powder that is the 'newest in the world'" (Thanks to Paula Wirth and Michi for translating!)

Japanese ad, 1940s

Japanese ad, 1940s, originally uploaded by Gatochy.

Click image for 718 x 1000 size. Scanned from Taschen's "Japanese Beauties".