Mentholatum, 1930s

Mentholatum ad, 1930s, originally uploaded by Gatochy.

Click image for 581 x 800 size. Scanned from Taschen's "Japanese Beauties".

Mentholatum - skin cream - for small cuts, protecting skin and for before you put makeup on, and for sunburn. (Thanks to Paula Wirth for translating!)

Wesson Oil, 1924

Wesson Oil ad, 1924, originally uploaded by Gatochy.

Click image for 649 x 877 size. Scanned from Taschen's "All-American Ads of the 20s".

"Wesson Oil
One Pint Net
Good Things to Eat
Wesson Oil Makes Delicious Pie Crust

Mrs. Boyd makes the best pies we ever tasted. She sends us this recipe for pie crust, with the comment that she never knew it to fail.

Sift into a missing bowl one and one-half cups of flour and one-half teaspoon of baking powder (made one-third soda, two-thirds cream of tartar). Make a depression in the centre. Into this pour a half cup of Wesson Oil and one-half cup of very cold (or ice) water. Add a pinch of salt. Mix quickly with a fork and divide in two portions. Do not knead, but roll on a well-floured board, spread on pans, fill and bake at once in a quick oven.

The ingredients should be cold, and do not knead of re-roll. The dough must not stand, but the whole process be completed as rapidly as possible."

El Marko, 1972

1972 El Marko Ad, originally uploaded by Neato Coolville.

"Idea Factory

Life of the party? Make your own invitations and decorations. El Marko gives you a party a personal touch that store-bought party paraphernalia can't match!

El Marko!
8 no mess watercolors!

El Marko Watercolors can't spill or drip because the color is stored inside the brush! El Marko eatercolors will launch a thousand projects. Pictures, puppets, masks, castles, posters, signs, party decorations, labels, ornaments - most anything! Non-toxic. Launders out. P. S. El Marko is also available in waterproof, smear-proof permanent ink!

Clip and save for your rainy day file!"

Wesson Oil, 1920

Wesson Oil ad, 1920, originally uploaded by Gatochy.

Click image for 575 x 873 size. Scanned from Taschen's "All-American Ads of the 20s".

"A pure rich vegetable fat
for frying shortening and salad dressings
all in one handy can
Pints, Quarts, Half-gallons and Gallons"

Lyknu Furniture Polish, 1919

Lyknu Furniture Polish, 1919, originally uploaded by Gatochy.

Click image for 611 x 888 size. From Taschen's "All-American Ads 1900-1919".

"Why cover the beautiful surface of your furniture with a sticky coating of oil, grease, gum or waz?

Why make a hard, tedious job of polishing?

Use Lyknu - the 'one-cloth' polish.

Lyknu cleans and polishes in one single operation - removes all accumulation of grease, gum, wax and dirt, leaves the surface absolutely dry, and restores the beautiful finish your furniture had when bought - just like new.

Lyknu save 8/4 of the time, 4/5 of the work, and1/2 the cost of polishing.

You simply shake bottle well, moisten a piece of cheese cloth with a few drops of Lyknu by applying cloth to mouth of bottle and go over your furniture, rubbing only until surface is dry. No second cloth needed - no second operation! None of the usual laborious rubbing!

Three sizes: - 25c, 50c, $1.00.

If your dealer cannot supply you, send his name and address and 25c for bottle mailed prepaid.

Lyknu Polish Manufacturing Co., Pittsburgh, Pa."

Pantene Set Hairspray, 1974

Gente, n. 20, 26 March-1 April, 1974 - 30, originally uploaded by Gatochy.

Click image for 957 x 1303 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"A flower...
A bow...
... and

Give you hair a chance!

You give special attention to you hair, you go to the hairdresser often, you use treatment products and 'mise' Pantene, but then you neglect the quality of the hairspray you use.

Isn't this nonsense?

Pantene Set is a product of scientific investigation from our labs at Switzerland, it contains primary materials which were carefully selected to hold your hairdo, without gluing your hair, and easily removed at the touch of a brush. Also, Pantene Set contains Pantyl, an active substance of the vitamin B that made famous all Pantene products in over 120 countries in the world.

So, Pantene Set is more than a hairspray, in truth it's the continuation of your Pantene treatment. Next time try Pantene Set, naturally more expsnive than a normal hairspray, but won't it be worth it to give your hair a chance?

Pantene Set
Vitamine Treatment Hairpsray - for those who give their hair a chance!"

My Stories, Records of Children's Stories, 1976

Fungagá da Bicharada, Christmas number, December 1976 - 17, originally uploaded by Gatochy.

Click image for 859 x 1205 size. Scanned from Portuguese magazine Fungagá da Bicharada, Christmas number, December 1976.

"These are 'My Stories' it was daddy who gave them to me... I only need 2 more I'm going to ask grandma.

I have them as well, in my case it was mom who gave them to me...

'My Stories
Wonderful records of children's stories. Give them to your children... They'll love them!"

Charles of the Ritz, 1962

Charles of the Ritz ad, 1962, originally uploaded by Gatochy.

Click image for 755 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"It's the fashion to wear made-to-order face powder Charles of the Ritz"