Kolynos Dental Cream, 1947

Século Ilustrado, No. 484, April 12 1947 - 7a, originally uploaded by Gatochy.

Click image for 588 x 456 size. Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"Kolynos contains the adequate substances, criteriously selected to clean and polish teeth. Regular use of this refreshing dentifrice makes teeth whiter and exceedingly shiny.

It is beyond contest that Kolynos makes teeth lovelier."

Japanese White Powder Foundation, 1930s

Japanese White Powder Foundation ad, 1930s, originally uploaded by Gatochy.

Click image for 722 x 1000 size. Scanned from Taschen's "Japanese Beauties".

White powder foundation for your face (Thanks to Paula Wirth for translating!)

Letocreme, 1930s

Letocreme ad, 1930s, originally uploaded by Gatochy.

Click image for 570 x 800 size. Scanned from Taschen's "Japanese Beauties".

Skin cream - Letocreme - for younger skin. (Thanks to Paula Wirth for translating!)

John Held Jr., Lucky Strike Half and Half Tobacco, 1927

John Held Jr., Lucky Strike Half and Half Tobacco ad, 1927, originally uploaded by Gatochy.

Click image for 709 x 900 size. Scanned from Taschen's "All-American Ads of the 20s".

"Pretty Smooth like Half and Half

The first different smoking tobacco in a generation"

Fleisher Yarns, 1919

Fleisher Yarns, 1919, originally uploaded by Gatochy.

Click image for 573 x 828 size. From Taschen's "All-American Ads 1900-1919".


"The Colors Most Becoming to You

You know certain colors that are distinctly yours. When you wear them your friends tell you ' how becoming' they are.

You will find just those colors in The Fleisher Yarns - colors that you should always wear.

You will find, too, new colors of our own origination as well as those you have always loved.

The Fleisher Yarns have more than color advantage - they are of such soft texture that you find them remarkably easy to work with - a sfotness which adds greatly to the appearance and finish of your garments.

You can get The Fleisher Yarns at the best department stores in every city.

Get, too, The Fleisher Crochet and Knitting Book, Number 103E, giving instructions how to make many beautiful sweaters like the new Beaumont, illustrated here. 10c at all stores or 12c by mail direct, or 12 trade-mark tickets and 2 (?) for postage.

The Fleisher Yarns

'Every Color in the Rainbow'"

Marjory C. Woodbury, Kilburnie Zephyr Gingham, 1918

Marjory C. Woodbury, Kilburnie Zephyr Gingham, 1918, originally uploaded by Gatochy.

Click image for 576 x 888 size. From Taschen's "All-American Ads 1900-1919".

"Kilburnie Zephyr Fast Color
32 inches wide

Here is a gingham, charming in possibilities for color schemes, that is tub-proof and sun-proof. Its wide range of fashionable stripes and plaids are all fast color, woven for service as well as for beauty.

Everyone will wear gingham gowns this Summer. Make yours of Kilburnie Zephyr. Its many beautiful patters assure you of style and carry our unqualified guarantee to replace any piece that fades or runs.

Your Kilburnie dresses will be happy dresses and you can wear then to your heart's content. They will have the freshness and beauty to please and the quality of service so necessary to the utility dress.

Don't forget the name 'Kilburnie.' You will find a pattern suitable for every gingham need. If you are buying your Summer clothes already made, look for the Kilburnie labels in the smartest tub dresses.

If your store doesn't sell this extra wide, fast color, moderate priced gingham, write us.

'Some Facts About Color Fabrics'

Very likely you have blamed your laundry for faded colors. This booklet may lead you to change your mind. It tells you things you ought to know about dyes, About laundries and about getting satisfactory results from gingham. Sent free on request."

Port Wine, 1975

Gente, Nº86, July 1975 - 25, originally uploaded by Gatochy.

Click image for 800 x 1084 size. Scanned from Portuguese magazine Gente, Nº86, July 1975.

"In Portugal do as the Portuguese do, drink Port Wine."

Yardley of London, 1966

Yardley of London ad, 1966, originally uploaded by Gatochy.

Click image for 751 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

Click image for 752 x 1000 size.



"Wanted

For stealing kisses.
Outrageously beautiful female heavily armed with
Slickers

Yardley's quick-change lip-polish. Dzzles. Dims. Gives 5 new London Looks to lips and lipsticks.

Attention! Be on the lookout for a maddeningly marvelous quickchange artist. Description: is sometimes dazzling. Sometimes dim. Sometimes wild, sometimes mild. Scotland Yardley reports it's her Slickers that do it. Watch carefully for these lip disguises:

She slides a Slicker over her lipstick for a stunning gloss... a shimmer, a glimmer of glamour.

She slides a Slicker under her lipstick to soften... to mellow... to tone down color.

She slides a Slicker on alone for a natural moist glow that's madly flattering, anything but innocent.

Don't be fooled! She has five kinds of Slickers to change with - each in a madly striped London Look case.

Basicsliker - gives her a pale, clear moist look.

Frosted Slicker - puts shimmery moonlight on her lips.

Surf Slicker - flickers like sea foam.

Sunny Slicker - turns on a lemony gold glow.

Tan-Tan Slicker - warms and burnishes.

Please Note: This girl has never been caught with dry lips because Slickers protect them from everything but kisses, kisses, kisses.

Caution: She carries her ammunition in a secret liplighter

a small ingenious little case for kissing. One ends holds a Slicker...

the other end a London Look lipstick in one of 6 man-trapping colors:

Chelsea Pink, Pinkadilly, Dicey Peach, Poppycock, Nippy Beige, Peachering.

It's got a convenient little mouthsize, too. For sliding Slickers and lipstick on her pretty, pretty London Look lips. And for peeking in back of her (just to make sure that she's being followed).

Clue: She has an eye for a buy and got an extra Slicker free!

All she did was buy a Liplighter and she got an absolutely free Slicker. That's a $3.60 value for only $2.50. Usually the price of the Liplighter case alone.

Hop Tip: For a limited time only You can get the same great value. Just buy this charm of a Liplighter and the extra Slicker is yours - Free! Free! Free!

Confidential: Want to be wanted too? Get Slickers by Yardley at your nearest drug or department store. Then give up at once and get the

Reward.

Kisses! Kisses! Kisses!

Isn't it fun to be wanted?"