Modiano cigarettes, 1930

Federico Seneca, poster for Modiano cigarettes, 1930 Italy, originally uploaded by A Journey Round My Skull.

Federico Seneca, Italian poster. Via A Journey Round My Skull.

Swans Down Cake Mixes, 1958

Real Lemon Chips, originally uploaded by Charm and Poise.

Everywoman's Magazine, March 1958

D'Ezy, The de Chine

D'Ezy, The de Chine ad, originally uploaded by Gatochy.

Kraft's Cheez Whiz, 1954

Have a Cheez Whiz Fourth!, originally uploaded by Jello Kitty.

Surfis Premium Butterine, 1908

Butterine Advertising, postcard, 1908, US, originally uploaded by Gatochy.

"Flowers and japs, japs and flowers
One sees here and there
But Surfis Premium Butterine
Is seen everywhere

Yours truly
Yosan"

Eugène Permanent Wave, 1920

Eugène Permanent Wave ad, 1920, originally uploaded by Gatochy.

Scanned from Bronwen Meredith's "Vogue Body and Beauty Book" 1977. Click image for 900 x 600 size.

"Eugène rules the waves

Inventors and Patentees of the world renowned

Eugène Appliances

for Permanent Hairwaving

Mr. Eugène has personally given, in his Paris Salons, a demonstration of his famous Patented Appliances to the well-known film producers, Messrs. Gaumont. This series of cinema demonstrations may be seen throughout Great Britain during September, and show how Eugène's wonderful process can transform the lankiest hair into soft becoming waves."

DeKuyper Schnapps, 1986

DeKuyper Schnapps, 1986, originally uploaded by Gatochy.

Scanned from Taschen's "American Ads of the 80s". Click image for 652 x 896 size.

"There's only one thing that tastes more like a crisp, juicy apple than Original Apple Barrel' Schnapps.

Dekuyper Original Apple Barrel Schnapps
Straight, rocks or with soda. Bite into one today."

Tokalon moisturizer, 1946

O Século Ilustrado, March 16, 1946 - 28b, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946.

"How a newlywed found beauty and happiness

But a month ago I was an ordinary girl without any charms, says Madame G...

When I reached 25 I began to fear I would be left on the shelf. I was going to a lot of balls, but I made no impression. A friend of mine, newlywed, told me her secret. 'What you need is a skin full of freshness, fair, beautiful for men to admire', she told me. Today, John tells me it was my youthful radiant appearance that first attracted him.

Here is what I've done: every night I applied skin nourishing cream Tokalon Pink. It contains a precious extract of skin cells, discovered by a reputed Viennese specialist. During sleep, this cream nourishes and beautifies your skin. In the morning, I'd apply Tokalon White cream (non fat). In a few days my skin became fresh, fair, soft as velvet, my pores dilated, all spots and black spots completely vanished.

Do men find YOU seductive and captivating? If not, start today. Give your skin a new life of beauty with nourishing Tokalon cream. Do not mistake Tokalon with ordinary creams that contain no nourishing ingredient for your skin.

In every perfume shop and good houses."