Sunday, July 4, 2010

Pepsi, 1955

1955.03.21 Life Magazine P084, originally uploaded by Wishbook.
Life Magazine.

"Figures Show the modern taste is for light refreshment

One look at this modern hostess's silhouette and you can just about guess the kind of thing she keeps in that refrigerator.

You'd know it must be stocked with the lighter, less filling foods that make up the diet of the world's most attractive people today.

That's how they keep those slender waistlines. How they stay so young-looking year after year. Why they feel so good, so fit for all the activities, all the fun modern living has to offer.

And it is to suit their modern taste that today's Pepsi-Cola is reduced in calories. Never heavy, never too sweet, it refreshes without filling.

Have a Pepsi, the modern, the light refreshment."

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