Saturday, July 17, 2010

Cook Paint & Varnish Co., 1930

Cook Paint & Varnish Co., 1930, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 30s". Click image for 665 x 874 size.

"Coroc gave motor car manufacturers a distinctive finish for distinguished modern cars

Coroc is the trade-name of a variety of finishes for specific uses, pledges always to do exacting jobs perfectly... and economically

Cook's products have solved some of the most difficult finishing problems in aviation and in the automobile industry, as well as in many other industries which are exacting in their demands for finishes that stand up longest under the most trying conditions. Such a products is Cook's Coroc maroon finish, which for the first time provides a sturdy, durable, solid-covering maroon finish needing no special ground coats, as formerly required, and fewer finishing coats than previously necessary. Thus a manufacturer can now offer a model in maroon finish at no higher price than for ordinary colors. The Cook's Coroc label appears on a variety of special finishes, each pledging to solve a particular industrial finishing problem well.

A new maroon finish
Difficult as the requirements were, Cook's Coroc maroon finish has solved a difficult automotive problem... just as other Coroc finishes have satisfied a variety of users

Cook's points, enamels, varnishes and lacquers long have proved Best for Wear and Weather, particularly to exacting industrial buyers requiring greatest serviceability, permanence and economy."

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