Fórmula 1 men's wear, 1974

Gente, 20-26 March, 1 April 1974 - 56, originally uploaded by Gatochy.

Click image for 737 x 1000 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"Shirts and Polos
The new rythm of fashion"

Women's Encyclopedia, 1974

Gente, 20-26 March, 1 April 1974 - 45, originally uploaded by Gatochy.

Click image for 954 x 1307 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"A collection of fascicles with over 2.000 pages full of solutions for your daily problems.

Each week women receive valuable info on decoration, handy work, domestic finances, health, sexual education, psychology, etiquette, fashion, beauty, law and culinary art.

Women's Encyclopedia fascicles make up seven magnificent volumes.

The last covers of the fascicles and the pages especially produced for you by Cláudia magazine, you'll set up 'Cláudia's Cook Book'. When you purchase the first fascicle you receive the second one for free.

Start your collection now. It's available on Tuesdays in every book store and tobacconists.

Abril Cultural Publishers
Exclusive distributors, Livraria Bertrand"

Portugal, tourism poster, 1950s

Portugal, tourism poster, 1950s, originally uploaded by Gatochy.

Scanned from the book "Portugal Século XX, Crónica em Imagens, 1950-1960" by Joaquim Vieira.

Mentholatum, 1947

O Século Ilustrado, No. 508, September 27 1947 - 25a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, No. 508, September 27 1947.

"The first sign!...

Don't waste time when you feel the first symptoms of a cold: carelessness might cost you dear. Apply immediately Mentholatum on your chest, throat and nose. But demand the true Mentholatum"

Dermox Shampoo, 1974

Gente, 20-26 March, 1 April 1974 - 50, originally uploaded by Gatochy.

Click image for 948 x 1298 size. Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"With Dermox shampoos you'll have the most beautiful hair".

Lux Soap, 1953

Lux Soap ad, 1953, originally uploaded by Gatochy.

Click image for 659 x 954 size. Scanned from the book "Portugal Século XX, Crónica em Imagens, 1950-1960" by Joaquim Vieira. Portuguese singer Amália Rodrigues.

"I use Lux Soap
says Amália Rodrigues"

Mentholatum, 1947

Século Ilustrado, No. 489, May 17 1947 - 19a, originally uploaded by Gatochy.

Século Ilustrado, No. 489, May 17 1947.

"Quick relief for neuralgies and headaches with

Mentholatum

It soothes, refreshes and relieves pain"

Saltratos Rodel, 1947

Século Ilustrado, No. 484, April 12 1947 - 20a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"Caluses gone

A foot bath with Saltratos Rodel soothes caluses pain and softens them, so that they can be removed, root and all. To soothe all foot ills - pains, inflamations and swelling - there's nothing better than a foot bath with Saltratos Rodel. Try them today. In all pharmacies and drugstores."

Vibrating pillow and Adams Trainer, 1974

Gente, 20-26 March, 1 April 1974 - 51b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"Vibrating pillow for pain, fatigue, celulite

By using this vibrating pillow every day, you can be certain of eliminating superfluous fat in a short amount of time, of keeping your body young, and of mitigating pain and muscular fatigue."



"Physical education with Adams Trainer

Women who don't exercize are doomed to premature aging. With this machine 10 minutes are day are sufficient to slim down your lags and hips, and keep your body young, light and healthy."

Saltratos Rodel, 1947

Século Ilustrado, No.485, June 28 1947 - 7a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No.485, June 28 1947.

"Burning Feet

Biting sweat. There's a relief for all calamities: add to your foot bath enough Saltratos Rodel to render the water mikly. Dip in it your sore feet. The relief is swift and delicious. This foot bath soothes sore and hot feet and reduces swelling. Saltratos Rodel (oxyginized salts for foot ailments). In all pharmacies and drugstores. Reazonable prices."

Saltratos Rodel, 1947

Século Ilustrado, No. 489, May 17 1947 - 19b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 489, May 17 1947.

"What? No feet ailments?

Certainly not! I provide relief to my sensitive, tired and sore feet with a Saltratos Rodel bathing salts. Everyone can do the same. This very night, dip your feet in this milky water, and they'll feel perfectly well. They'll be rested, walking will be a pleasure. Saltratos Rodel. Medicinal salts for your feet. In every pharmacy and drug store. Reazonably priced."

Ricils, 1974

Gente, n. 20, 26 March-1 April, 1974 - 10, originally uploaded by Gatochy.

Click image for 958 x 1305 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Two eyes... a thousand expressions

For a complete makeup of your eyes, a range that's been perfectly adapted to modern fashion

Liquid shadows - blue, brown, pink, green, vison grey and white * tri-colour compact shadows, with declined primary colours (greens, blues, browns and lilacs, all of them with the presence of white) * compact mascaras * automatic mascaras * recharges * pencils * eyeliners...

... At last, a range that allows you to create a harmonious makeup.

A presentation in cases especially designed to be practical, both for transport and in how you apply it.

A brand new eye line that guarantees a beautiful look. "

Psssssst Dry Instant Shampoo, 1974

Gente, n. 20, 26 March-1 April, 1974 - 16, originally uploaded by Gatochy.

Click image for 958 x 1307 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Dry Instant Shampoo

Psssssst the dry shampoo in extremely fine spray quickly cleans your hair:

1 - Apply

2 - Spread

3 - Brush...

4 - And it's done

To obtain the best results, apply Psssssst all over your hair in small quantities. Repeat if necessary.

Gently rub your hair with the tip of your fingers. After a few seconds, brush carefully.

Now, also for oily hair. A Clairol product."

Ralay Baby, 1974

Gente, n. 20, 26 March-1 April, 1974 - 24, originally uploaded by Gatochy.

Click image for 958 x 1305 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Children love... Ralay Baby

A set of children's cosmetics prepared with rigorously selected ingredients.

LOTION - Rich in vitamin F and Calendule oil. Moisturizing and hypoallergenic properties.

OIL - Essence of carrot and sweet almonds. Effective in protecting sensitive areas of the skin.

SHAMPOO - With extract of Chamomile. Avoids characteristic irritations. Does not irritate the eyes.

COLOGNE - With glycerin and selected perfumes. Very fresh and soft.

Ralay Baby, for the health and hygiene of your baby."

Double Edge Star razor blade, 1947

Século Ilustrado, No. 489, May 17 1947 - 26a, originally uploaded by Gatochy.

Click image for 828 x 986 size. Scanned from Portuguese magazine Século Ilustrado, No. 489, May 17 1947.

"Start your day well...
... shaving with a Double Edge Star razor blade

Made with the secret formula 6NX

Your machine will do wonders with it"

Cire Aseptine, 1947

Século Ilustrado, No. 485, April 19 1947 - 7a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"A romantic skin
with irresistible softness and fairness
in just 3 days
Thanks to the virgin wax contained in the heart of flowers.

It's in the heart of rare flowers, growing in the Côte d'Azur, that beauty specialists have found an extraordinary virgin wax to beautify skin. Distilled and sold in a practical cream and under the name Cire Aseptine, it really has a magical power over skin. Apply a little Cire Aseptine morning and night, and see how even skin that's ruined by weather or sun literally renews itself, because skin cells that've been 'burned' give place to new cells, all fair and admirably soft to the touch. Most times 3 days are sufficient to lighten up your skin in one or two shades and to soften it. From the first applications, the transformation is surprising: skin begins to take on that romantic fairness to which no man can resist. Ugly black spots and dilated pores disappear before your eyes and even freckles end up disappearing. Use Cire Aseptine also on your shoulders, neck, arms and hands. Cire Aseptine, in perfume shops and pharmacies."

Pantene Set Hairspray, 1974

Gente, n. 20, 26 March-1 April, 1974 - 30, originally uploaded by Gatochy.

Click image for 957 x 1303 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"A flower...
A bow...
... and

Give you hair a chance!

You give special attention to you hair, you go to the hairdresser often, you use treatment products and 'mise' Pantene, but then you neglect the quality of the hairspray you use.

Isn't this nonsense?

Pantene Set is a product of scientific investigation from our labs at Switzerland, it contains primary materials which were carefully selected to hold your hairdo, without gluing your hair, and easily removed at the touch of a brush. Also, Pantene Set contains Pantyl, an active substance of the vitamin B that made famous all Pantene products in over 120 countries in the world.

So, Pantene Set is more than a hairspray, in truth it's the continuation of your Pantene treatment. Next time try Pantene Set, naturally more expsnive than a normal hairspray, but won't it be worth it to give your hair a chance?

Pantene Set
Vitamine Treatment Hairpsray - for those who give their hair a chance!"

My Stories, Records of Children's Stories, 1976

Fungagá da Bicharada, Christmas number, December 1976 - 17, originally uploaded by Gatochy.

Click image for 859 x 1205 size. Scanned from Portuguese magazine Fungagá da Bicharada, Christmas number, December 1976.

"These are 'My Stories' it was daddy who gave them to me... I only need 2 more I'm going to ask grandma.

I have them as well, in my case it was mom who gave them to me...

'My Stories
Wonderful records of children's stories. Give them to your children... They'll love them!"

Saltratos Rodel, 1947

Século Ilustrado, No. 485, April 19 1947 - 8a, originally uploaded by Gatochy.

Click image for 824 x 760 size. Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"What to do to have happy feet?

Nothing simpler! Add to your usual foot bath a handful of Saltratos Rodel, to make water milky. Dip your sore feet. Delicious and quick relief. This foot bath will soothe calluses, make disappear pain and reduce swelling. Walking becomes a pleasure - one can wear smaller shoes. Saltratos Rodel (oxygenated salts for foot treatment). In all pharmacies and drug stores.

This stocking may still fit.

Have 'VITOS' repair it, you will be amazed.

Vitos, quick, economical, perfect work."

Tokalon cosmetics, 1947

Século Ilustrado, No. 485, April 19 1947 - 11a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"A charming newlywed tells... How beauty brings happiness.

'I tried my best to dance as much as possible, but no man would have me - till the day when a younger friend made me understand how men respond to a smooth, clear skin.'

To sweeten your skin and lend it for a few days the fresh transparency of adolescence, you too should use 'oil-milky' beauty Cream, White Tokalon Cream, oily and at the same time light, so ointy it keeps face powder for eight hours, even in strong wind, and so light it literally disappears into your pores, 'melting' with your skin instead of 'caking on'. This is why White Tokalon Cream manages, like no other, to soothen your skin - without you feeling it on your face - and making it velvety with a perfectly natural matte finish - without it being noticeable."