Friday, August 20, 2010

Sony, 1962

Sony ad, 1962, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 768 x 1000 size.

"Hold the future in your hand with Sony

This is television of the future. This is the personal set predicted for the decade of the seventies. So light and compact you carry it with you like a book, wherever you go. Put it beside your bed, on your desk at the office, outdoors for picnicking on the patio, in the back of the car or on the boat. It plays anywhere on its own rechargeable battery pack, auto battery or AC, with a picture so bright and sharp ordinary sets pale by comparison. Weighing only 8 lbs., it is hardly larger than a telephone, yet it outperforms standard receivers in sensitivity and durability. Available only in limited quantities, SONY brings it to you today through its advanced research in the epitaxial transistor, so powerful and sensitive it is used only in computers and other advanced electronic equipment - and the new Micro-TV. It would be no exaggeration to say that someday all TV will look like SONY Micro-TV. But why wait for someday? See it today at selected dealers. SONY Micro-TV list $229.95. Optional battery pack."

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