Thursday, March 31, 2011

Bondex, 1961

Bondex ad, 1961
Bondex ad, 1961, originally uploaded by Gatochy.

Click image for 757 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

This was a kind of iron-on fabric that you could stick onto your clothes for decoration.

Tuesday, March 29, 2011

Lustre Creme Shampoo, 1968

Lustre Creme ad, 1968
Lustre Creme ad, 1968, originally uploaded by Gatochy.

Click image for 762 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Pink is For Girls

That's why girls like Lustre-Creme. It's the only pink shampoo.

Pink says we're rich, so rich your whole head becomes one great swirl of whipped-cream lather.

Pink says we leave hair soft, and inviting to touch.

And should a certain someone get too close, he'll notice that we have a delightful 'pink' fragrance, too.

Pink, creamy Lustre-Creme. It's the one shampoo made just for girls. Because pink is just for girls.

You're a girl, aren't you?

You might be tickled pink to know that Lustre-Creme is safe for color-treated hair."

Monday, March 28, 2011

The No.10 Restaurant, 1976


A Somewhat Defensive Advert.., originally uploaded by glen.h.
"'I'll be lunching at No.10, Richards, - so just something light for supper.'

Some of the finest food in London! Our Number 10 restaurant is a haven of air-conditioned luxury dedicated to the presentation of the choicest foods and wines obtainable.

You can, of course, take your companion/lady to that amusingly tiny place in Soho where the lasagne is a poem - and doubtless you'll have an interesting, if cramped, evening. Yet, for roughly the same cost you can offer (her) perfection of food, wine and surroundings in one of London's best hotels."

Sunday, March 27, 2011

Lux Soap, 1953

Lux Soap ad, 1953
Lux Soap ad, 1953, originally uploaded by Gatochy.

Click image for 659 x 954 size. Scanned from the book "Portugal Século XX, Crónica em Imagens, 1950-1960" by Joaquim Vieira. Portuguese singer Amália Rodrigues.

"I use Lux Soap
says Amália Rodrigues"

Saturday, March 26, 2011

Brahma Beer


Brahma Beer, originally uploaded by Gatochy.

"Extra Moments...

Require Brahma Extra"

Friday, March 25, 2011

Velveeta

Velveeta ad
Velveeta ad, originally uploaded by Gatochy.

Scanned from "Kitchen Kitsch - Eat & Drink in America".

"Bright Ideas with Versatile

Velveeta

From the Kraft Kitchen"

Soviet dentrifice


Soviet dentrifice poster, originally uploaded by Gatochy.

Soviet Posters.

Thursday, March 24, 2011

Mentholatum, 1947

Século Ilustrado, No. 489, May 17 1947.

"Quick relief for neuralgies and headaches with

Mentholatum

It soothes, refreshes and relieves pain"

Wednesday, March 23, 2011

Elizabeth Taylor, Lustre-Creme Shampoo, 1957

Lustre-Creme Shampoo, 1957
Lustre-Creme Shampoo, 1957, originally uploaded by Gatochy.

R. I. P., Elizabeth Taylor.

Click image for 616 x 883 size. Scanned from Taschen's All-American Ads of the 50s.

"Hollywood's favorite Lustre-Creme Shampoo...

Yes, Elizabeth Taylor uses Lustre-Creme Shampoo. It's the favorite of 4 out of 5 top Hollywood movie stars!

It never dries your hair! Lustre-Creme Shampoo is blessed with lanolin... foams into rich lather, even in hardest water... leaves hair so easy to manage.

It beautifies! For soft, bright, fragrantly clean hair - without special after-rinses - choose the shampoo of America's most glamorous women. Use the favorite of Hollywood movie stars - Lustre-Creme Shampoo.

Never Dries - it Beautifies!

Elizabeth Taylor
co-starring in M-G-M's
Raintree County
Filmed in M-G-M Camera 65 and Color"

Saltratos Rodel, 1947

Scanned from Portuguese magazine Século Ilustrado, No. 484, April 12 1947.

"Caluses gone

A foot bath with Saltratos Rodel soothes caluses pain and softens them, so that they can be removed, root and all. To soothe all foot ills - pains, inflamations and swelling - there's nothing better than a foot bath with Saltratos Rodel. Try them today. In all pharmacies and drugstores."

Tuesday, March 22, 2011

Moisturizer, 1930s

Moisturizer ad, 1930s
Moisturizer ad, 1930s, originally uploaded by Gatochy.

Click image for 568 x 800 size. Scanned from Taschen's "Japanese Beauties".

Japanese skin cream - to protect your hands from chemicals and sunlight. (Thanks to Paula Wirth for translating!)

Monday, March 21, 2011

Shirakiya Company, 1930s

Shirakiya Company ad, 1930s
Shirakiya Company ad, 1930s, originally uploaded by Gatochy.

Click image for 568 x 800 size. Scanned from Taschen's "Japanese Beauties".

Location is Iwashiro-Naganumacho - Company is Shirakiya. (Thanks to Paula Wirth for translating!)

Sunday, March 20, 2011

Coles Phillips, W. A. Scheaffer Pen Co., 1921

Click image for 657 x 875 size. Scanned from Taschen's "All-American Ads of the 20s".

"His Diary

Mighty nice to be back again with all my old pals - especially this SHEAFFER Pen. It's a darb! I never flunked an exam with it last year - it never fails me. I notice everybody worth knowing writes with a SHEAFFER. There's a freshman girl using one right now - a good excuse to get acquainted.

Her Diary

Everybody's so strange. I've got my friendly, realiable SHEAFFER Pencil. It's my only connection with home. Looks like a nice upper-classman opposite. He uses a SHEAFFER, too. Hope he speaks to me. We'll talk about SHEAFFER Pens - that's one good thing we have in common.

Fashionable Ebony Finished Pen, illustrated bellow, with plain solid gold band and clip - No. 29C - $9.00

W. A. SHEAFFER PEN COMPANY, FORT MADISON, IOWA

CHICAGO NEW YORK KANSAS CITY DENVER SAN FRANCISCO

SHEAFFER'S PEN - PENSIL

AT THE BETTER DEALERS EVERYWHERE"

Saturday, March 19, 2011

Irving Nurick, McCall Patterns, 1928

Click image for 666 x 900 size. Scanned from Taschen's "All-American Ads of the 20s".

"Now on Sale
At the McCall Pattern Departments and All Newsstands

A Complete Showing All in Color

Get Your Copy Today"

Friday, March 18, 2011

Palmolive Soap, 1916

Palmolive Soap, 1916
Palmolive Soap, 1916, originally uploaded by Gatochy.

Click image for 1435 x 1835 size. From Taschen's "All-American Ads 1900-1919".

"If You had been a Princess 3000 Years ago

If you had lived when old Egypt was in her glory, Palm and Olive oils would have been your most valued toilet essential.

Now, modern progress gives you these two famous oils scientifically combined in the most popular cleanser this age knows.

The toilet lore of 30 centuries had found its fullest expression in the smooth creamy lather of

Palmolive Soap

Other Palmolive Products

Palmolive Shampoo
Palmolive Cream
Palmolive Powder
Palmolive Talcum
Palmolive Vanishing Cream
Palmolive Shaving Stick

If your dealer cannot supply you with PALMOLIVE preparations write us, enclosing price of article desired. PALMOLIVE Shampoo, Creams and Powder are each fifty cents. Talcum or Shaving Stick, twenty five cents.

B. J. Johnson Soap Co., Inc.
Milwaukee, Wisconsin"

Sapolio Soap, 1900

Sapolio Soap, 1900
Sapolio Soap, 1900, originally uploaded by Gatochy.

Click image for 670 x 1000 size. From Taschen's "All-American Ads 1900-1919".

"Hand Sapolio
For Toilet and Bath

The first step away from self-respect is lack of care in personal cleanliness; the first move in building up a proper pride in man, woman, or child, is a visit to the Bathtub. You can't be healthy, or pretty, or even good, unless you are clean.

Equals a Mild Turkish Bath"

Swans Down Cake Flour, 1917

Swans Down Cake Flour, 1917
Swans Down Cake Flour, 1917, originally uploaded by Gatochy.

Click image for 581 x 876 size. From Taschen's "All-American Ads 1900-1919".

"Have a Piece!

This golden layer cake, with its rich, creamy coconut frosting, is home made. Indiscribably delicious. Because it contains butter, sugar, eggs, milk, cake flour, etc., it has real food value and is distinctly economical.

It is easy for you to make a good, nourishing and economical cake with Swans Down Cake Flour. This well-known flour contains only the lighter, fluffier portions of the wheat and therefore greatly constributes to the lightness and fine texture of the cake.

Swans Down Cake Flour
Prepared Not Self-Rising

The cost of the flour used in one cake is a very small part of the total expense, and yet these few cents' worth of flour have more to do with the success of the cake than all the other ingredients.

Thrifty housewives realize the food economy of good home-made cake, You will, too, once you bake cake with Swans Down Cake Flour, using smaller quantities of butter, eggs, sugar and milk than you have been accustumed.

A one-cake size package and 'Cake Secrets' - our valuable (?) of choice recipes - sent for five two-cent stamps. If the best fancy grocer in your locality does not sell Swans Down Cake Flour, write us now, giving your grocer's name.

Igleheart Brothers, Evansville, Ind."

Thursday, March 17, 2011

Palmolive, 1972


1972 Palmolive Ad, originally uploaded by Neato Coolville.
"'Madge said my hands should be in the movies.'

'Sure. The Beast With Five Fingers'.

'The she turned in a great performance by softening my hands in Palmolive Dishwashing Liquid'.

Take it from Madge! Do dishes with Palmolive and you'll see it's a lot more than just mild. Palmolive's suds last... from the first glass to the last greasy casserole.

Softens hands while you do dishes."

Vibrating pillow and Adams Trainer, 1974

Scanned from Portuguese magazine Gente, 20-26 March, 1 April 1974.

"Vibrating pillow for pain, fatigue, celulite

By using this vibrating pillow every day, you can be certain of eliminating superfluous fat in a short amount of time, of keeping your body young, and of mitigating pain and muscular fatigue."

Gente, 20-26 March, 1 April 1974 - 51a

"Physical education with Adams Trainer

Women who don't exercize are doomed to premature aging. With this machine 10 minutes are day are sufficient to slim down your lags and hips, and keep your body young, light and healthy."

Wednesday, March 16, 2011

General Electric, 1966

General Electric ad, 1966
General Electric ad, 1966, originally uploaded by Gatochy.

Click image for 770 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"General Electric Has It!

General Electric cares!

Bouffant bonnet has reach-in top - for checking dryness.
Air is intanstly heated here for faster drying.

Portable... adjustable waist or shoulder strap.

Attractive embossed carrying and storage case.

General Electric has the hair dryer with an 'Instant Heat' unit. It's next to the bonnet for faster hair drying. Large Sally Victor bouffant bonnet... reach-in top to let you check drying. Portable... lightweight... 4 heat selections. Luxurious carrying case, too!

New! Fanfare Clock with Mel-O-Tone alarm to wake you with musical tones. Lighted dial for nightime. Attractive sandalwood-color case. 3 1/4 in. high; 5 1/2 in. wide.

Toasts - and bakes! General Electric's Toast-R-Oven toasts both sides at once. Top-browns... bakes potatoes, frozen foods, and pies... reheats foods, too!

General Electric has the Spray, Steam and Dry Travel Iron for touch-up ironing at school and to take on trips. Adapter plugs for foreign travel. Fold-down handle.

General Electric Company, Housewares Division, Bridgeport, Conn, 06602

Progress Is Our Most Important Product"

Monday, March 14, 2011

Formfit Rogers, 1969

Formfit Rogers ad, 1969
Formfit Rogers ad, 1969, originally uploaded by Gatochy.

Click image for 752 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Be Some Body.

Start right now with The Stocking Girdle which gives you girdle control with pantyhouse freedom. Nylon and Lycra spandex top, strech nylon legs. In chanpagne, sun mist, mink mist, silver mist. Petite, medium, long, extra long. $3 in the foundation department of your favorite store."

Sunday, March 13, 2011

Antisardina suntan lotion, 1952

Click image for 1024 x 1559 size. Scanned from Fon Fon n.2380, 22 November 1952. Thanks to Ciana Bodini for the image.

"No. 1 The joy of life is in the health and beauty of your body.

No. The pleasure of life in the open air can be achieved without harming your skin.

No. 3 Protect your skin with Antisardina. Scientifically prepared, it renews your skin's cells, eliminates and avoids freckles, spots and premature wrinkles."

Saturday, March 12, 2011

Saltratos Rodel, 1947

Scanned from Portuguese magazine Século Ilustrado, No.485, June 28 1947.

"Burning Feet

Biting sweat. There's a relief for all calamities: add to your foot bath enough Saltratos Rodel to render the water mikly. Dip in it your sore feet. The relief is swift and delicious. This foot bath soothes sore and hot feet and reduces swelling. Saltratos Rodel (oxyginized salts for foot ailments). In all pharmacies and drugstores. Reazonable prices."

Friday, March 11, 2011

Saltratos Rodel, 1947

Scanned from Portuguese magazine Século Ilustrado, No. 489, May 17 1947.

"What? No feet ailments?

Certainly not! I provide relief to my sensitive, tired and sore feet with a Saltratos Rodel bathing salts. Everyone can do the same. This very night, dip your feet in this milky water, and they'll feel perfectly well. They'll be rested, walking will be a pleasure. Saltratos Rodel. Medicinal salts for your feet. In every pharmacy and drug store. Reazonably priced."

Thursday, March 10, 2011

Japanese Tea, 1930s

Japanese Tea ad, 1930s
Japanese Tea ad, 1930s, originally uploaded by Gatochy.

Click image for 1080 x 1510 size. Scanned from Taschen's "Japanese Beauties".

"Best quality roasted green tea." (Thanks to Paula Wirth for translating!)

Jell-O, 1925

Jell-O ad, 1925
Jell-O ad, 1925, originally uploaded by Gatochy.

Click image for 602 x 869 size. Scanned from Taschen's "All-American Ads of the 20s".

"America's most famous dessert"

Wednesday, March 9, 2011

Instant Ralston Whole Wheat Cereal, 1952


1952.01.14 Life Magazine P006, originally uploaded by Wishbook.
Life Magazine, 1952.

"Cooks in 10 seconds

Twice as much wheat germ as whole wheat

Quickest cooking hot cereal there is!

It's America's No. 1 Hot Whole Wheat cereal!

Warms you up! Builds you up! Costs LESS than 2c a serving!

Extra Natural protection!

P. S. Ever try it with BROWN sugar? Kids LOVE it!"

Heinz Cream Soups, 1924

Heinz Cream Soups, 1924
Heinz Cream Soups, 1924, originally uploaded by Gatochy.

Click image for 665 x 873 size. Scanned from Taschen's "All-American Ads of the 20s".

"Heinz Cream Soups

Heinz Cream Soups are all made with real cream - rich, thick, pure cream, fresh from the dairy.

Heinz Cream of Tomato Soup - Real cream and luscious, sun-ripedned tomatoes, prepared the day they are picked.

Heinz Cream of Pea Soup - Real cream and specially grown, tender, fully matured peas.

Heinz Cream of Celery Soup - Real cream and choice white, crisp celery, the kind you buy for your table.

Three appealing combinations, deliciously seasoned and prepared under the guidance of a skilled chef in the Heinz spotless kitchens.

H. J. Heinz Company

When you come to Pittsburgh visit the Heinz kitchens."

Tuesday, March 8, 2011

Sunkist Lemons, 1916

Sunkist Lemons, 1916
Sunkist Lemons, 1916, originally uploaded by Gatochy.

Click image for 608 x 872 size. From Taschen's "All-American Ads 1900-1919".

"Every-Hour Uses for Good Lemons

Every day in the year and every hour of the day in every home there are proftable uses for good lemons.

Note these eight suggestions - then send for a free book containing many others.

Furthermore, when you buy lemons, ask for the Sunkist brand, for these are California's selected lemons.

They are practically seedles, juici, full-flavored and tart - ideal for every culinary use.

Grown scientifically - then washed with brushes, then packed and shipped to every dealer, tissue-wrapped.

Be sure that you say 'Sunkist' when you order.

You may as well get lemons at their best, since they cost the same as ordinary kinds.

Save Sunkist wrappers for beautiful silverware.

Claifornia Fruit Growers Exchange

Sunkist California's Selected
Practically Seedless Lemons
All first-class dealers everywhere sell Sunkist Oranges and Lemons"

W. D. C. Triangle Pipes, 1919

W. D. C. Triangle Pipes, 1919
W. D. C. Triangle Pipes, 1919, originally uploaded by Gatochy.

Click image for 631 x 871 size. From Taschen's "All-American Ads 1900-1919".

"WDC Triangle
The Genuine Bakelite

WDC Triangle Pipes are as good as they are beautiful. They combine the WDC standard of goodness in the bowl, and the lasting beauty of a Triangle Bakelite bit.

There is no substance known to science more suitable for pipe stems, cigar and cigarette holders than Triangle Bakelite. It possesses all the advantages of natural amber but none of the failings.

It has the beautiful coloring of amber - brilliant, rich and translucent - but excels in that it is tougher and more durable than amber. It has neither taste nor odor and is non-inflammable.

The bowls of the WDC Triangle Pipes are genuine French briar, specially Demuth seasoned and guaranteed against cracking or burning through.

Men who want something distinctive in a pipe will find a variety of select shapes in WDC Triangle Pipes, at the better grade shops, at $1.00 and up. Also a wide selection of gicar holders at 50c and up, and cigarette holders at 35c and up, in many beautiful shapes.

Wm. Demuth & Co., New York
World's Largest Makers of Fine Pipes"

Monday, March 7, 2011

Ricils, 1974

Click image for 958 x 1305 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Two eyes... a thousand expressions

For a complete makeup of your eyes, a range that's been perfectly adapted to modern fashion

Liquid shadows - blue, brown, pink, green, vison grey and white * tri-colour compact shadows, with declined primary colours (greens, blues, browns and lilacs, all of them with the presence of white) * compact mascaras * automatic mascaras * recharges * pencils * eyeliners...

... At last, a range that allows you to create a harmonious makeup.

A presentation in cases especially designed to be practical, both for transport and in how you apply it.

A brand new eye line that guarantees a beautiful look. "

Sunday, March 6, 2011

Alemite, 1932


Permit # 9999, originally uploaded by paul.malon.
"Official Alemite Service
Permit No. 9999

Property of Alemite Corporation"

Saturday, March 5, 2011

Japanese facial moisturizer, 1930s

Click image for 722 x 1000 size. Scanned from Taschen's "Japanese Beauties".

Ken-L Ration Dog Food, 1960s


Ken-L Ration Dog Food Can, originally uploaded by Neato Coolville.

Friday, March 4, 2011

Springfield All Wool Blankets, 1951


What Beds Are Like in Heaven, originally uploaded by saltycotton.
House Beautiful, February 1951.

"Dream of yourself sleeping in clouds...

how billowy soft... soothing... wonderfully relaxing! This is the same luxurious rest you'll enjoy beneath a fine Springfield Sizeset all wool blanket... velvety SOFT... BEAUTIFUL as clouds in 1l esquisite pastel and deep tone colors.

'it's Sizeset!'

Springfield's Pre-Shrinking Process. Can be safely washed and washed. Eliminates excessive shrinkage. Eliminates matting and felting. Retains original hand and finish.

Guaranteed by Good Housekeeping

All Springfield Blankets are guaranteed against moth damage for 5 years.

Springfield
The name famous in blankets"

Thursday, March 3, 2011

Wesson Oil, 1920

Wesson Oil, 1920
Wesson Oil, 1920, originally uploaded by Gatochy.

Click image for 570 x 869 size. Scanned from Taschen's "All-American Ads of the 20s".

"For Salads
Shortening and Frying

A Pure Delicious Vegetable Fat"

Reed & Barton Jewelers and Silversmiths, 1919

Click image for 642 x 866 size. From Taschen's "All-American Ads 1900-1919".

"Reed & Barton
Established 1824
Jewelers and Silversmiths
Fifth Avenue 32nd Street
4 Maiden Lane
New York

Sterling Silver
Platinum and Gold Jewelry
Precious Stones

Watches, Clocks
Leather Goods, Stationery
Canes, Umbrellas"

Wednesday, March 2, 2011

Mary MacJohnson, Tom Wye Bathing Suits, 1919

Click image for 1394 x 1810 size. Scanned from Taschen's "All-American Ads 1900-1919".

"Tom Wye has caught the brightness of the sunshine, the freedom of the great out-of-doors, the smartness of the Avenue and the sturdiness of his native English hills and knitted them into the very fabric of the Swimming-Suits he makes for women.

Ask for them today in your favorite shop. Study their clever cut. Admire their rich coloring. Select your favorite.

If your dealer is out of them write to TOM WYE of Winchendon, Mass."

Tuesday, March 1, 2011

Psssssst Dry Instant Shampoo, 1974

Click image for 958 x 1307 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Dry Instant Shampoo

Psssssst the dry shampoo in extremely fine spray quickly cleans your hair:

1 - Apply

2 - Spread

3 - Brush...

4 - And it's done

To obtain the best results, apply Psssssst all over your hair in small quantities. Repeat if necessary.

Gently rub your hair with the tip of your fingers. After a few seconds, brush carefully.

Now, also for oily hair. A Clairol product."

Ralay Baby, 1974

Click image for 958 x 1305 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"Children love... Ralay Baby

A set of children's cosmetics prepared with rigorously selected ingredients.

LOTION - Rich in vitamin F and Calendule oil. Moisturizing and hypoallergenic properties.

OIL - Essence of carrot and sweet almonds. Effective in protecting sensitive areas of the skin.

SHAMPOO - With extract of Chamomile. Avoids characteristic irritations. Does not irritate the eyes.

COLOGNE - With glycerin and selected perfumes. Very fresh and soft.

Ralay Baby, for the health and hygiene of your baby."