Life Magazine, 1952.
"Cooks in 10 seconds
Twice as much wheat germ as whole wheat
Quickest cooking hot cereal there is!
It's America's No. 1 Hot Whole Wheat cereal!
Warms you up! Builds you up! Costs LESS than 2c a serving!
Extra Natural protection!
P. S. Ever try it with BROWN sugar? Kids LOVE it!"
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