Wesson Oil, 1924

Wesson Oil ad, 1924, originally uploaded by Gatochy.

Click image for 649 x 877 size. Scanned from Taschen's "All-American Ads of the 20s".

"Wesson Oil
One Pint Net
Good Things to Eat
Wesson Oil Makes Delicious Pie Crust

Mrs. Boyd makes the best pies we ever tasted. She sends us this recipe for pie crust, with the comment that she never knew it to fail.

Sift into a missing bowl one and one-half cups of flour and one-half teaspoon of baking powder (made one-third soda, two-thirds cream of tartar). Make a depression in the centre. Into this pour a half cup of Wesson Oil and one-half cup of very cold (or ice) water. Add a pinch of salt. Mix quickly with a fork and divide in two portions. Do not knead, but roll on a well-floured board, spread on pans, fill and bake at once in a quick oven.

The ingredients should be cold, and do not knead of re-roll. The dough must not stand, but the whole process be completed as rapidly as possible."