Pursettes, 1969

Pursettes ad, 1969, originally uploaded by Gatochy.

Click image for 749 x 988 size. Scanned from The Golden Age of Advertising - the 60s.

"It's nicer than ever to be a woman. Stylish Tampon Compacts by Pursettes.

It's not always easy to be a woman. But Pursettes is trying to help. First we created a more absorbent tampon and the only one with a prelubricated tip. So easy to use. It doesn't even need a bulky applicator. And now we've created a tiny fashionable compact to carry your Pursettes. It's made in a variety of swingy, feminine styles and holds four regular Pursettes Tampons or three super-absorbent Pursettes Plus. Such a pretty, simple way to carry your protection. And it's free, with the purchase of any size box of Pursettes."

Lift Detergent Cake

lumettes020, originally uploaded by pilllpat (agence eureka).

"New Lift Detergent Cake

Made in India
Bharath Chemicals and detergents
Erode - 638 002."

Clairol, 1969

Clairol ad, 1969, originally uploaded by Gatochy.

Click image for 777 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Blonding simplified.

Clairol announces new Born Blonde Lightener in its own complete kit. Lifts out dark color faster than anything even Clairol has ever made!

Now blonding is this simple: (1) Lift the dark color out of your hair with new, speeded-up Born Blonde Lightener, in its own we've-thought-of-everything kit.

(2) Shampoo in one of the 12 pale, shimmery shades of Born Blonde, the no-peroxide toner that took the tears out of blonding. Who but Clairol could have done it?"

Clairol, 1969

Clairol ad, 1969, originally uploaded by Gatochy.

Click image for 760 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

Copacabana cosmetics, 1952

Fon Fon n.2380, 22 November 1952 - back cover, originally uploaded by Gatochy.

Click image for 1096 x 1576 size. Scanned from Brazillian Fon Fon N. 2380, 22 November 1952. Image kindly donated by Ciana Bodini.

"Cologne
Lotion
Talcum Powder
In perfumes
Red, Blue, Green

Copacabana, the beach fragrance"

Colonia Milk, 1954

Fon Fon, No. 2446, 20 February 1954 - back cover, originally uploaded by Gatochy.

Click image for 1104 x 1584 size. Scanned from Brazillian magazine Fon Fon, No. 2446, 20 February 1954. Image kindly donated by Ciana Bodini.

"A new life for your skin!

Do, now, the toning 'Beauty Massage'

1 Daily, before going to bed, wash your face with plenty of water. Do not pat dry.

2 Next, shake the bottle, pour a bit of Colonia Milk on a cotton ball and smooth it over your wet face, using upward circular movements.

Now you no longer need to disguise flacidity or skin imperfections with excessive make-up. Yes... it'll be easy for you to keep the natural softness... the natural charm of your skin! Start today the revitalizing 'beauty massage' with the medicinal Colonia Milk, thus removing spots, zits, and so many eruptions. Your 'beauty massage' with Colonia Milk will make your skin be born again with a new and seductive natural charm!

Don't give up with Colonia Milk - it's preparaed by doctor Arthur Studart."

Pontiac, 1941

Scotties Like Pontiacs, originally uploaded by paul.malon.

"Now We're Getting Somewhere!"

Roses Milk, 1953

Fon Fon, No. 2437, 26 December 1953 - back cover, originally uploaded by Gatochy.

Click image for 1446 x 2146 size. Scanned from Brazillian magazine Fon Fon, No. 2437, 26 December 1953. Image kindly donated by Ciana Bodini.

"The preparation that gives 'it'

Today a bottle of Roses Milk can be found anywhere where beauty, elegance and good taste is cultivated. Consacrated in several countries as 'the most efficient and recomended beautifier of women', its presence is the touch of refinement in the modern Eve's dressing table. Its very name is a reminder of beauty, a sugestion of the perfume and charm of roses, the remarkable preparation is today's most gratifying homage one can render to the delicacy of the feminine soul.

It is advisable to read carefully the instructions that come with the bottle, so as to know all the secrets of its use."

Double Edge Star razor blade, 1947

Século Ilustrado, No. 489, May 17 1947 - 26a, originally uploaded by Gatochy.

Click image for 828 x 986 size. Scanned from Portuguese magazine Século Ilustrado, No. 489, May 17 1947.

"Start your day well...
... shaving with a Double Edge Star razor blade

Made with the secret formula 6NX

Your machine will do wonders with it"

Cire Aseptine, 1947

Século Ilustrado, No. 485, April 19 1947 - 7a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"A romantic skin
with irresistible softness and fairness
in just 3 days
Thanks to the virgin wax contained in the heart of flowers.

It's in the heart of rare flowers, growing in the Côte d'Azur, that beauty specialists have found an extraordinary virgin wax to beautify skin. Distilled and sold in a practical cream and under the name Cire Aseptine, it really has a magical power over skin. Apply a little Cire Aseptine morning and night, and see how even skin that's ruined by weather or sun literally renews itself, because skin cells that've been 'burned' give place to new cells, all fair and admirably soft to the touch. Most times 3 days are sufficient to lighten up your skin in one or two shades and to soften it. From the first applications, the transformation is surprising: skin begins to take on that romantic fairness to which no man can resist. Ugly black spots and dilated pores disappear before your eyes and even freckles end up disappearing. Use Cire Aseptine also on your shoulders, neck, arms and hands. Cire Aseptine, in perfume shops and pharmacies."

Cosmetics Japanese, 1930s

Cosmetics Japanese ad, 1930s, originally uploaded by Gatochy.

Click image for 570 x 800 size. Scanned from Taschen's "Japanese Beauties".

Mentholatum, 1930s

Mentholatum ad, 1930s, originally uploaded by Gatochy.

Click image for 581 x 800 size. Scanned from Taschen's "Japanese Beauties".

Mentholatum - skin cream - for small cuts, protecting skin and for before you put makeup on, and for sunburn. (Thanks to Paula Wirth for translating!)

Wesson Oil, 1924

Wesson Oil ad, 1924, originally uploaded by Gatochy.

Click image for 649 x 877 size. Scanned from Taschen's "All-American Ads of the 20s".

"Wesson Oil
One Pint Net
Good Things to Eat
Wesson Oil Makes Delicious Pie Crust

Mrs. Boyd makes the best pies we ever tasted. She sends us this recipe for pie crust, with the comment that she never knew it to fail.

Sift into a missing bowl one and one-half cups of flour and one-half teaspoon of baking powder (made one-third soda, two-thirds cream of tartar). Make a depression in the centre. Into this pour a half cup of Wesson Oil and one-half cup of very cold (or ice) water. Add a pinch of salt. Mix quickly with a fork and divide in two portions. Do not knead, but roll on a well-floured board, spread on pans, fill and bake at once in a quick oven.

The ingredients should be cold, and do not knead of re-roll. The dough must not stand, but the whole process be completed as rapidly as possible."

El Marko, 1972

1972 El Marko Ad, originally uploaded by Neato Coolville.

"Idea Factory

Life of the party? Make your own invitations and decorations. El Marko gives you a party a personal touch that store-bought party paraphernalia can't match!

El Marko!
8 no mess watercolors!

El Marko Watercolors can't spill or drip because the color is stored inside the brush! El Marko eatercolors will launch a thousand projects. Pictures, puppets, masks, castles, posters, signs, party decorations, labels, ornaments - most anything! Non-toxic. Launders out. P. S. El Marko is also available in waterproof, smear-proof permanent ink!

Clip and save for your rainy day file!"

Wesson Oil, 1920

Wesson Oil ad, 1920, originally uploaded by Gatochy.

Click image for 575 x 873 size. Scanned from Taschen's "All-American Ads of the 20s".

"A pure rich vegetable fat
for frying shortening and salad dressings
all in one handy can
Pints, Quarts, Half-gallons and Gallons"

Lyknu Furniture Polish, 1919

Lyknu Furniture Polish, 1919, originally uploaded by Gatochy.

Click image for 611 x 888 size. From Taschen's "All-American Ads 1900-1919".

"Why cover the beautiful surface of your furniture with a sticky coating of oil, grease, gum or waz?

Why make a hard, tedious job of polishing?

Use Lyknu - the 'one-cloth' polish.

Lyknu cleans and polishes in one single operation - removes all accumulation of grease, gum, wax and dirt, leaves the surface absolutely dry, and restores the beautiful finish your furniture had when bought - just like new.

Lyknu save 8/4 of the time, 4/5 of the work, and1/2 the cost of polishing.

You simply shake bottle well, moisten a piece of cheese cloth with a few drops of Lyknu by applying cloth to mouth of bottle and go over your furniture, rubbing only until surface is dry. No second cloth needed - no second operation! None of the usual laborious rubbing!

Three sizes: - 25c, 50c, $1.00.

If your dealer cannot supply you, send his name and address and 25c for bottle mailed prepaid.

Lyknu Polish Manufacturing Co., Pittsburgh, Pa."

Pantene Set Hairspray, 1974

Gente, n. 20, 26 March-1 April, 1974 - 30, originally uploaded by Gatochy.

Click image for 957 x 1303 size. Scanned from Portuguese magazine Gente, n. 20, 26 March-1 April, 1974.

"A flower...
A bow...
... and

Give you hair a chance!

You give special attention to you hair, you go to the hairdresser often, you use treatment products and 'mise' Pantene, but then you neglect the quality of the hairspray you use.

Isn't this nonsense?

Pantene Set is a product of scientific investigation from our labs at Switzerland, it contains primary materials which were carefully selected to hold your hairdo, without gluing your hair, and easily removed at the touch of a brush. Also, Pantene Set contains Pantyl, an active substance of the vitamin B that made famous all Pantene products in over 120 countries in the world.

So, Pantene Set is more than a hairspray, in truth it's the continuation of your Pantene treatment. Next time try Pantene Set, naturally more expsnive than a normal hairspray, but won't it be worth it to give your hair a chance?

Pantene Set
Vitamine Treatment Hairpsray - for those who give their hair a chance!"

My Stories, Records of Children's Stories, 1976

Fungagá da Bicharada, Christmas number, December 1976 - 17, originally uploaded by Gatochy.

Click image for 859 x 1205 size. Scanned from Portuguese magazine Fungagá da Bicharada, Christmas number, December 1976.

"These are 'My Stories' it was daddy who gave them to me... I only need 2 more I'm going to ask grandma.

I have them as well, in my case it was mom who gave them to me...

'My Stories
Wonderful records of children's stories. Give them to your children... They'll love them!"

Charles of the Ritz, 1962

Charles of the Ritz ad, 1962, originally uploaded by Gatochy.

Click image for 755 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"It's the fashion to wear made-to-order face powder Charles of the Ritz"

Western Electric, 1960

Western Electric ad, 1960, originally uploaded by Gatochy.

Click image for 750 x 1000 size.Scanned from The Golden Age of Advertising - the 60s.

"Color, everyone?

Sure, but which? Here they are: nine of the glowing colors you may select in the handsome new phones Western Electric makes for Bell telephone companies. The picture chart above shows the relative public popularity of these telephone colors. Have you see them lately at your Bell business office?

The trend in telephones is definitely to color - in both home and office - to complement any decor, or just for the sheer fun of it. And we at Western Electric are happy to oblige; in fact, two-thirds of all new telephones we'll make this year will be in color. The rest will be in traditional black.

Producing good looking, dependable telephones and the equipment needed to serve you, is one of our main jobs as part of the Bell System.

Western Electric, manufacturing and supply unit of the Bell System"

Salem Gold cigarettes, 1912

Salem Gold cigarettes (1912), originally uploaded by Susanlenox.

Saltratos Rodel, 1947

Século Ilustrado, No. 485, April 19 1947 - 8a, originally uploaded by Gatochy.

Click image for 824 x 760 size. Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"What to do to have happy feet?

Nothing simpler! Add to your usual foot bath a handful of Saltratos Rodel, to make water milky. Dip your sore feet. Delicious and quick relief. This foot bath will soothe calluses, make disappear pain and reduce swelling. Walking becomes a pleasure - one can wear smaller shoes. Saltratos Rodel (oxygenated salts for foot treatment). In all pharmacies and drug stores.

This stocking may still fit.

Have 'VITOS' repair it, you will be amazed.

Vitos, quick, economical, perfect work."

American Airlines, 1950

The Flagship Fleet, originally uploaded by paul.malon.

Coffeematic, 1959

Your Coffee Pot Has a New Friend!, originally uploaded by saltycotton.

McCall's, September 1959.

"Now in beautiful stainless
the lifetime metal that's always friendly to your coffee

New Universal Coffeematic with the Flavor-Selector

Stainless for Easy Cleaning

Just reach in the wide top and wipe clean. It never needs polishing, won't pit or stain and won't absorb bitter oils that spoil the perfect flavor of your coffee.

For those who want the very finest, Universal presents this new model of its famous Coffeematic in stainless steel. It combines the striking beauty of modern design with the ideal metal for perfect coffeemaking. And like every Coffeematic, it makes coffee exactly to your taste time after time. Simply set the Falvor Selector to the desired strength Coffeematic brews to perfection, signals when ready and keeps coffee piping-hot without increasing the strength.

Year after year... More people buy Universal Coffeematic than any other coffeemaker!"

Lucian Zabel, Maffary Caid Cigarretes

Maffary Caid Cigarretes, originally uploaded by Susanlenox.

Lucian Zabel (Germany 1893-1936)

Tokalon cosmetics, 1947

Século Ilustrado, No. 485, April 19 1947 - 11a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 485, April 19 1947.

"A charming newlywed tells... How beauty brings happiness.

'I tried my best to dance as much as possible, but no man would have me - till the day when a younger friend made me understand how men respond to a smooth, clear skin.'

To sweeten your skin and lend it for a few days the fresh transparency of adolescence, you too should use 'oil-milky' beauty Cream, White Tokalon Cream, oily and at the same time light, so ointy it keeps face powder for eight hours, even in strong wind, and so light it literally disappears into your pores, 'melting' with your skin instead of 'caking on'. This is why White Tokalon Cream manages, like no other, to soothen your skin - without you feeling it on your face - and making it velvety with a perfectly natural matte finish - without it being noticeable."

Sakura Beer, 1930s

Sakura Beer ad, 1930s, originally uploaded by Gatochy.

Click image for 587 x 800 size. Scanned from Taschen's "Japanese Beauties".

(Thanks to Paula Wirth for translating!)