Monday, September 6, 2010

Ivory Flakes, 1937

Ivory Flakes, 1937, originally uploaded by Gatochy.

Click image for 900 x 1167 size. Scanned from Taschen's "All-American Ads of the 30s".

"Free $30,000 Cash and 15,000 pairs of $135 Silk Stockings (Gotham Gold Stripe Adjustables)

$30,000 Cash! 15,000 pairs of Gotham Gold Stripe Adjustables! - offered as prizes in these 6 thrilling contests - so you can discover what marvelous wear you get from fine stockings washed with pure Ivory Flakes.

Gotham 'Adjustables' were chosen as prizes because they look beautiful and fit beautifully. They have an exclusive pattented feature - 7 inches of length adjustment, so they fit you whether you are short, average or tall!

Imagine! 30 chances to win $1000!
... And all those lovely Gotham stockings!
I'm going to enter each week! It's so easy!"

Ivory Flakes, 1937a

Ivory Flakes, 1937b

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