Friday, September 24, 2010

Ipana Toothpaste, 1928

Ipana Toothpaste ad, 1928
Ipana Toothpaste ad, 1928, originally uploaded by Gatochy.

Click image for 686 x 900 size. Scanned from Taschen's "All-American Ads of the 20s".

"Why Ipana is worth a full motn's trial

If you judge your tooth paste alone, or by clean refreshing taste - send two cents for a sample of Ipana.

On both counts Ipana will surprise and delight you from the start!

But if you want to know the full benefits of this revolutionary product, pass up the sample and go straight to the druggist.

Get a full-size tube. Use it. Use it faithfully for a full month.

Brush your teeth with Ipana - lightly massage your gums with it. For Ipana is the greatest protector of a clean mouth - it takes care of gums as well as cleans your teeth.

This age of soft food and hasty eating has brough with it a host of gum troubles. 'Pink tooth brush' is often a warning of worse difficulties to come. But with Ipana and massage you can defeat them. Because of Ipana's ziratol content you can keep your mouth healthy, your gums firm and sound.

Ask your dentist. He'll confirm the importance of this method of gum protection. And most likely he'll speak of the high regard he has for Ipana in the technique of oral hygiene.

Switch to Ipana for at least a month. Get the large tube from the nearest drug store and start tonight on the test that will bring new firmness and health to your gums - new beauty and brilliance to your teeth!"

No comments: