Norman Price, Ivory Soap Flakes, 1920

Norman Price, Ivory Soap Flakes ad, 1920, originally uploaded by Gatochy.

Click image for 585 x 882 size. Scanned from Taschen's "All-American Ads of the 20s".

"To keep your fine underthings as pretty as new -

wash them, the easy, quick, gentle, safe way, with Ivory Soap Flakes.

The filmiest chiffons and georgettes come unharmed from the bubbling suds. Easy laundering, quick laundering - but above all safe laundering - is assured by Ivory Soap Flakes. Its use means a longer life of loveliness for your nicest things.

Ivory Soap Flakes
Safe for Silks and All Fine Fabrics

There is no mystery about Ivory Soap Flakes. It is just good old-fashioned Ivory Soap shaved into snowlike flakes.

Being Ivory Soap, you know that it will not affect the color or texture of any fabric that is not injured by pure, clean, soft water.

Being in the form of quick-melting flakes, it makes instantly such rich suds that no rubbing is needed. Just squeeze the bubbling, soapy foam through and through your dainty garments and they will come from the bowl as clean and fresh and unworn as the day you bought them.

Send for Free Sample Package"