Thursday, November 5, 2009

Buster Brown Shoes, 1918

Buster Brown Shoes ad, 1918, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads 1900-1919". Click image for 582 x 871 size.

"Buster Brown Shoes, for girls for boys of 2 to 16

Fit for life's service

The last shapes the shoe. The shoe shapes the growing foot. The foot consequently assumes the shape of the last.

The Brown Shaping Lasts - upon which Buster Brown Shoes are made - are scientific reproductions at every age from 2 to 16, of feet correctly developed for endurance.

Buster Brown Shoes therefore properly support and develop the feet through the formative years - insure a graceful carriage - and prevent weak feet, cramped bones, broken arches, and other foot ailments.

Fit for young boys and girls for life's service by fitting their feet with Buster Brown Shoes. $3.00, $3.50, $4.00 and up, at all good stores in the United States."

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