Red Tape Max Factor Lipstick, 1955

red tape, originally uploaded by Millie Motts.

red tape 2, originally uploaded by Millie Motts.

"You're sure to tie him up... with Red Tape in Max Factor's Color-fast liptsick

New ruby red winding through the whole fashion scene"

Dr. A. Reed Cushion Shoes, 1917

Dr. A. Reed Cushion Shoes ad, 1917, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads 1900-1919". Click image for 582 x 845 size.

"A stylish shoe that is really comfortable

An enjoyable sensation of elegance and ease is always experienced when a Dr. A. Reed Cushion Shoe is slipped on the foot. Offered in the newest designs and most fashionable shapes, they satisfy the style requirements of the most fastidious.

Dr. A. Reed Cushion Shoe for men & women, the original and genuine cushion shoes, afford an unequaled degree of comfort. The cushion insole, on which the foot rests as luxuriantly as on a velvet rug, absorbs every shock of the body. It keeps the feet from experiencing any extremes of weather and eliminates the discomfort of 'breaking' new shoes.

John Ebberts Shoe Co. and J. P. Smith Shoe Co. are pioneer makers of cushion shoes and exclusive manufacturers of the genuine Dr. A. Reed Cushion Shoes for men and for women.

The trade-mark, stamped on the sole of every Dr. A. Reed Cushion Shoe, is your assurance that you are procuring the real article - perfectly made of first-quality leather and materials."

Revlon's "Satin Set", 1956

Rhinestone Pinhead, originally uploaded by sugarpie honeybunch.

Model Suzy Parker. Scanned from McCall's, March 1956.

Oleg Savostyuk, The Golden Age, Bolshoi Theatre of the USSR, 1982

Oleg Savostyuk, The Golden Age, Bolshoi Theatre of the USSR, 1982, originally uploaded by Gatochy.

Scanned from the book "The Soviet Arts Poster", Penguin Books. Click image for 828 x 1200 size.

Reese's Peanut Butter Cup, 1950s

Reese's Ad, c. 1950s, originally uploaded by bayswater97.

Japan Air Lines, 1974

Japan Air Lines ad, 1974, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 666 x 876 size.

"How to Fly, Japanese Style.

Slip into a hoppi coat. Part robe, part sports coat. The Japanese dress up even to relax.

Sake, champagne, wine. And a platter of cheese to snack from in between.

JAL's flight kit includes slippers, fan, city guide, toothbrush, travel wallet - and eyeshades!

Hot oshibori towels. Or, how to freshen up without getting up.

Kobe. The world's most tender beef.

Tsukidashi. The delicious word for Japanese hors d'oeuvres.

Beluga caviar. Lobster plate. When it's cocktail time on JAL, we treat you like a king. Cuisine à la Japanese. A perfect introduction to Japan.

Artichoke hearts. Carrots aglow in butter. And the steak is cooked to order.

This photo features First Class service items.


We once asked some of our flight guests what they liked most about flying with us.

Surprisingly, it wasn't any of the comforts or delicacies above.

In fact, it wasn't what we did so much as how we did it.

They spoke of being pampered. Of the way our hostesses in kimono smile.

Small things, of course. But in world that worships the mammoth, the small has a way of making up in gleam what it lacks in size.

At JAL, we glory in the small things of life. From our first hello to our last sayonara, we take the small attentions and courtesies so much for granted, they are our way of life.

It's a way of life practiced by us and our ancestors of generations beyond number.

In that sense, you could say we've been practicing how to fly for a thousand years and more."

Fósforo Ferrero, 1946

O Século Ilustrado, March 16, 1946 - 25a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946. Click image for 864 x 1239 size.

"Fósforo Ferrero

Natural organic phosphorus

Nervous system tonic, first rate general fortifier, activates phosphorous nutrition and reestablished the body's general state


In all ages... It is necessary to strengthen the bones and muscles to avoid break-down and illness.

Diminishing joy, lack of appetite, insomnia, fatigue, lack of memory, excitable nerves, these are all alarm bells that your body's losing resilience.

If you notice any of these symptoms, see your doctor and trust in Fósforo Ferrero.

After a brief treatment, your muscles will be limber, your brain will work better, you will feel more lively thanks to steadier nerves and well-being, making work easier and more pleasant.


By remineralizing mothers-to-be, children will be born healthy and resistant to all infirmities.

When girls become women they go through periods of melancholy, anemia and ennui, that must be swiftly fought against.

Young men who fortify their brains during studies grow up to be men with a bright future ahead.

Taking care of the teeth and bone development is the single most important prophylactic measure parents must have towards their children.

The whole family will have optimism and joy, watching all its members in good health.

During school age, when children's brains begin to work, one must avoid the fatigue caused by their first books.

You will never be old if your mental faculties and your nerves keep their youthful vigour.


Always ask for the legitimate Fósforo Ferrero, vegetable super-food, high-power nutritional fortifier."

Jell-O Cookbook, 1953

Gladys realizes how fun cooking can be while popping Xanax and sipping vodka!, originally uploaded by bayswater97.

Maizena baby food, 1930

Ilustração, No. 113, September 1 1930 - 8a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 113, September 1 1930. Click image for 848 x 836 size.

"Today's babies are the foundations of the race

Oh, loving mothers! See to it that that your little children grow up healthy, robust and lively."

Cameo Stockings, 1950s

1950s Cameo Stocking Ad, originally uploaded by cemetarian.

"Fit to be proud of

Bur-mil Cameo shapemaker stockings

... There's nothing more fitting!

Sheer, seamed and seamless stretch... seen on the loveliest legs."

Embryodine, 1946

O Século Ilustrado, March 16, 1946 - 24, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946. Click image for 665 x 800 size.

"A new and original way to make your hair lovelier

Science finds hair creams and sprays damaging to your hair's life and beauty. Not only are they impermeable (not good) they also remove your hair's pigment and make it go grey sooner. Sometimes they even leave damaging particles that erode your hair little by little. Embryodine C and D are electro-magnetic fluids (obtained through a powerful electro-magnet of air nucleus) that, besides nourishing and strengthening the most tired of hair, also does not discolor it. Even though it's neither a cream nor a spray, it keeps a man's hair in place without making it pasty, and makes ladies' hair gracefully loose, slightly wavy, and radiantly shiny.

For ladies: Embryodine C
For men: Embryodine D"

Florida vegetables, 1950s

Florida Soup!, originally uploaded by Bad Housewife.

"Good things come from Florida

Sometimes flavor makes a wintertime treat! Steaming fresh vegetable soup is welcome as sunshine on cold winter days. Now, when you need them most, nourishing fresh Florida vegetables are available at your food store. From the warm heartlands of Florida comes this proud bounty of sun-blessed fields. Vegetables with natural flavor goodness, carefully harvested, shipped north under constant refrigeration. Surprise your family tonight with fresh vegetables from Florida!

Florida... land of good living."

Coldspot Deep Freezer, 1956

Better Living Through Deep Freeze, originally uploaded by retro-space.

From the flickr page:

"Retrospace
From "How to Prepare Foods for Freezing" (1956)
Sears, Roebuck and Co."

Skippy Peanut Butter, 1966

1966.07.01 Life P058, originally uploaded by Wishbook.

Life magazine.

"Capture America's most wanted nut!

Don't let the flimsy disguise fool you. America's most wanted nut is a U. S. No. 1 peanut. Nut nuts (persons who are nuts about the fun of eating nuts) all over America are nuts about this nut. It is truly a nut nut's nut. Yet capturing its fine, fresh-roasted flavor is a breeze. Simply pick up a jar of Skippy. In all the world, only two things taste exactly like fancy, fresh-roasted No. 1 peanuts. Peanuts themselves and Skippy Peanut Butter. Because of the exclusive, patented way it's made, Skippy arrests, detains and keeps that fresh-roasted, U. S. Grade No. 1 flavor for you from first dip to last dab. So reward yourself! Nut nut or not, if you like peanuts - you'll like Skippy. America's largest selling, most wanted peanut butter."

'Comfy' Slippers, 1914

'Comfy' Slippers ad, 1914, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads 1900-1919". Click image for 672 x 834 size.

"The Christmas charm of 'Comfy' slippers

COMFY slippers make welcome Christmas gifts for every member of the family. The soft COMFY soles make everyone want to wear COMFY's more than ordinary slippers.

The variety of colors and the beautiful finish satisfy the most critical woman. There are colors and color combinations to match her semi-negligee.

COMFYS are a capital gift to make a man forget the early morning chill of cold floors, and lend restfulness to the after-dinner lounge. Just the thing to wear on the way to the bath or while shaving. Convenient, too, for traveling.

Children's slippers are carved with novel designs that make them as fascinating as new toys.

COMFYS are packed in attractive boxes which greatly add to their desirability as Christmas presents.

Send for our new catalog No. 32, illustrating our complete line of COMFYS. Buy COMFY slippers at your dealer's. If he does not sell COMFYS, do not buy ordinary felt slippers, but send your order to s. Enclose price, state size and color desired and give your dealer's name.

We make a complete line of felt shoes and slippers with stiff leather sole and heel. If you are interested in this kind of footwear, ask for our catalog 'W.'"

Life Savers, 1959

1959.03.02 Life P049, originally uploaded by Wishbook.

Life magazine.

"The flavors carry you away

The candy with the hole... still only 5c."

Viktor Kundyshev, Blue Horses on Red Grass, theatre, 1980

Viktor Kundyshev, Blue Horses on Red Grass, theatre, 1980, originally uploaded by Gatochy.

Scanned from the book "The Soviet Arts Poster", Penguin Books. Click image for 800 x 1237 size.

Stir 'n Frost Cake Mix, 1978

Stir 'n Frost Cake Mix ad, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 684 x 880 size.

"When a big cake is more than you need, you need Stir'n Frost.

After-school snacktime is a perfect time for Stir'n Frost. It makes a moist, rich, delicious frosted cake. And it's so easy! Stir'n Frost comes complete with cake mix, creamy ready-to-spread frosting and a 5'' X 7'' foil-lined pan. Just add water, bake, frost and enjoy. Next time a big cake is more than you need, pick up Stir'n Frost. And save 10c in the bargain.

Try all our flavors."

Komsomol, 1924

1924-, originally uploaded by x-ray delta one.

"Long Live the Komsomol!
There is a young generation to replace the old
Seventh anniversary of the Great October Socialist Revolution"

Jeep, 1962

Jeep ad, 1962, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 573 x 800 size.

"Meet a history maker...

All new

All 'Jeep'

'Jeep' Wagoneer

Different? Definitely!

The new 'Jeep' Wagoneer is the first station wagon ever built to offer the comfort, silence, speed and smoothness of a passenger car - plus the safety and traction of 4-wheel drive.

The Wagoneer is the one family wagon you can drive almost anywhere, in almost any kind of weather.

It's the first and only 4-wheel drive wagon with optional automatic transmission and independent front suspension.

The 'Jeep' Wagoneer features the power and economy of America's first and only automotive overhead canshaft engine, the Tornado-OHC.

It has the most usable cargo space... both high and wide. It's also available in 2-wheel drive models. Step in. Size it up. Try it out at your 'Jeep' Dealer's today!"

Tide Detergent, 1950s

Tide Detergent ad, 1950s, originally uploaded by bayswater97.

"He wears the cleanest shirts in town... his 'Missus' swears by TIDE!

He wears the cleanest shirts in town!
There isn't any doubt
That all his shirts are washed with TIDE
'Cause when Tide's in... dirt's out!"

Eno's Fruit Salt, 1930

Ilustração, No. 113, September 1 1930 - 4a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 113, September 1 1930. Click image for 810 x 1176 size.

"Eno's Fruit Salt

Saline effervescent preparation, with no sugar or laxative mineral salt, Eno's Fruit Salt has a beneficial and tonic effect on the stomach and liver, similar to that of ripe fruits, keeping intestines truly clean. 60 years of true success are a guarantee of its efficiency.

Always ask for Eno's Fruit Salt brand."

Lucky Strike, Betty Compson, 1929

Lucky Strike ad, Betty Compson, 1929, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 678 x 900 size.

"'On the set - they soothe.' Betty Compson celebrated motion picture star

For a slender figure - 'Reach for a Lucky instead of a sweet'

'It's toasted' No throat irritation - No cough."

Buster Brown Shoes, 1918

Buster Brown Shoes ad, 1918, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads 1900-1919". Click image for 582 x 871 size.

"Buster Brown Shoes, for girls for boys of 2 to 16

Fit for life's service

The last shapes the shoe. The shoe shapes the growing foot. The foot consequently assumes the shape of the last.

The Brown Shaping Lasts - upon which Buster Brown Shoes are made - are scientific reproductions at every age from 2 to 16, of feet correctly developed for endurance.

Buster Brown Shoes therefore properly support and develop the feet through the formative years - insure a graceful carriage - and prevent weak feet, cramped bones, broken arches, and other foot ailments.

Fit for young boys and girls for life's service by fitting their feet with Buster Brown Shoes. $3.00, $3.50, $4.00 and up, at all good stores in the United States."

Warmly love one's job, study to catch up with the advanced, raisequality, practice efficiency, 1983

Warmly love one's job, study to catch up with the advanced, raise quality, practice efficiency, 1983, originally uploaded by Gatochy.

Scanned from "Chinese Propaganda Posters" by Stefan R. Landsberger. Click image for 972 x 1383 size.

Zales Jewelers, 1971

Zales Jewelers, 1971, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 682 x 864 size.

"The 'Ring of Life', a beautiful change for Mother's Day gifting!

This year, give her something really different, like Zales' 'Ring of Life'. It holds a jeweled memory of each loved one in its textured and polished 10 karat gold band, $17.88. Plus $2.95 each for the birthstones of your choice. Or $9.95 each for genuine diamonds. Mounted while you wait. Available exclusively from Zales, where you'll find the newest ideas for Mother's Day gifting. Free gift wrapping.

Zales Jewelers
My, how you've changed."