Rogers Lacquer ad, 1928

Rogers Lacquer ad, 1928, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 668 x 878 size.

"As amazing as it is NEW
Rogers 'Vogue' finish

You'd think it was a coating of jewel dust -- so brilliant -- so scintillating -- like the sparkling hues of countless diamonds, emeralds, rubies and sapphires, flashing in the sunlight.

It is the new Rogers 'Vogue' finish -- the latest and most thrilling idea in artistic lacquer treatment for new and old tables, desks, bookcases, lamps, smoking stands, bookracks, etc. The effect is amazing. Yet to produce it is very, very easy. Complete directions come with every can."