Hunt's, 1961

Hunt's, 1961, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 780 x 1000 size.

"Oh, Mamma Mia!... wait till you taste Meat Balls... made with Hunt's Tomato Paste

Italian Meat Balls with Noodles

'This Italian-style dish, everyone enjoys -- especially when you use that good Hunt's Tomato Paste. Mamma Mia! It's the way to get the rich, tomato flavor in your Italian-style recipes -- just like home! I know your family will like it!'

2 eggs, well beaten
1 lb. ground beef
1 clove garlic, minced
2 tablesp. minced parsley
1/4 cup grated Parmesan cheese
1 teasp. salt
3 tablesp. Wesson, pure vegetable oil
2 6-oz cans Hunt's Tomato paste*
3 cans hot water
1 teasp. dried sweet basil
1 teasp. salt; dash pepper
1/2 teasp. sugar
1 lb. noodles or 1/2 lb. spaghetti, cooked

Mix together first sic ingredients. With wet hands form into about 16 balls (mixture will be quite soft). Brown slowly in hot oil, shaking pan frequently to keep balls round. Blend Hunt's Tomato Paste with remaining ingredients. Pour over meat balls. Cover and simmer 1 hour. Serve over cooked noodles or spaghetti. Makes 4 servings.

* Hunt's Tomato Paste is pure tomato, concentrated on a thick paste. Use in any recipe for true tomato flavor, a spoonful to a can full, depending on the recipe. Generally, add it to the water or liquid, then to the other ingredients.

The paste with the Sunny Italian Flavor
Hunt... for the best"