Tuesday, July 6, 2010

Pacific Sheets, 1946

Saltratos Rodel, 1947

Scanned from Portuguese magazine Século Ilustrado, No. 498, July 19 1947.

"What? No foot problems?

Absolutely not! I relieve my sensitive, tired and aching feet with a Saltratos Rodel foot bath. Everyone can do the same. This very night, dip your feet in its milky water, and they will find a perfect well-being. They will be rested and walking will be a renewed pleasure. Saltratos Rodel. Medicinal salts for feet. In every drug store and pharmacy."

Monday, July 5, 2010

Tokalon Face-Podwer, 1943

Scanned from Portuguese magazine Século Ilustrado, No. 267, February 13 1943. Click image for 548 x 978 size.

"A strange experiment with face powder that causes the amazement of 10.00 ladies
The actual proof that you can be lovelier, do this experiment today"

Sunday, July 4, 2010

A. Scolari, Dreher, ca. 1930

Pepsi, 1955


1955.03.21 Life Magazine P084, originally uploaded by Wishbook.
Life Magazine.

"Figures Show the modern taste is for light refreshment

One look at this modern hostess's silhouette and you can just about guess the kind of thing she keeps in that refrigerator.

You'd know it must be stocked with the lighter, less filling foods that make up the diet of the world's most attractive people today.

That's how they keep those slender waistlines. How they stay so young-looking year after year. Why they feel so good, so fit for all the activities, all the fun modern living has to offer.

And it is to suit their modern taste that today's Pepsi-Cola is reduced in calories. Never heavy, never too sweet, it refreshes without filling.

Have a Pepsi, the modern, the light refreshment."

Saturday, July 3, 2010

Charles Loupot, Sérodent, 1935

Fiat 614, 1930

Scanned from Portuguese magazine Ilustração, No. 118, November 16 1930. Click image for 957 x 1341 size.

"The industrial vehicle
Light van 'Fiat 614"

Celanese, 1959


Celanese - 19590504 Life, originally uploaded by Jon Williamson.
"McGregor takes a fresh new tack with breezy-care Arnel"