Guerlain, 1937

Guerlain ad, 1937, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 30s".

Ivory Soap, 1929

Ivory Soap, 1929, originally uploaded by Gatochy.

Click image for 661 x 874 size. Scanned from Taschen's "All-American Ads of the 20s".

"Splash in!

Old man Sun! When he's got you neatly to the melting point, you can still laugh - and splash back at him!

Where? In your tub, of course, that's filled to the brim with coolness as fresh as a clear mountain pool.

Blissfully submerged... that will be you. Blithely afloat - that's sure to be Ivory! And when wilted spirits are completely revived, the friend of millions of American bathers will demonstrate anew its genius for quick-rising foam!

Splash! There goes the last Ivory bubble away...

Cleared of perspiration, the skin seems to breathe gratefully. And even if the shoulders and arms are blushing with sunburn, they have nothing to fear from Ivory's refreshing foam. Isn't Ivory safe even for a baby's peach-blossom skin?

Old man Sun, here's a person who's serene and happy at the climax of your hot summer day!

... kind to everything it touches . 99 11/100 4/4 Pure . 'It floats'"

Listerine Mouth Wash, 1925

Listerine Mouth Wash, 1925, originally uploaded by Gatochy.

Click image for 656 x 876 size. Scanned from Taschen's "All-American Ads of the 20s".

"Listerine, the safe antiseptic, is never sold in bulk

Remember this fact: You can avoid fradulent imitations by insisting upon obtaining Listerine in the original package - 14 ounce, 7 ounce, 3 ounce and 1 1/4 ounce."

Bon Ami Cleanser, 1918

Bon Ami Cleanser, 1918, originally uploaded by Gatochy.

Click image for 579 x 874 size. From Taschen's "All-American Ads 1900-1919".

"Bon Ami

Keeps nickel bright abd smiling -

'I had always thought of Bon Ami as being only for windows until a friend told me to try it on the nickel fixtures in my bathroom.

'My! What a surprise I had! They came out so clean and bright and smiling! I started in right away to clean the nickel on my gas-range, and the kitchen-sink faucets, and all the brass and nickel around the house. It took only a jiffy - and how everything did shine!'

Bon Ami is made of a soft mineral and will never scratch. And it is the only cleaner which has a real polishing quality.

Made in both cake and powder form"

Baker and Rauch & Lang Electrics, 1915

Baker and Rauch & Lang Electrics, 1915, originally uploaded by Gatochy.

Click image for 723 x 1000 size. From Taschen's "All-American Ads 1900-1919".

"Pleasure

- and your Rauch & Lang or Baker Electric is a car of Pleasure. You find pleasure in the utility by which so easily reach the out-o'-way' places or make a social call.

Pleasure in the ease of control - in the roomy interior, in the genuine coach work, and in the knowledge that your car is a Rauch & Lang or Baker Electric.

The Baker R & L Company
Cleveland, Ohio"

U.S. Army National Guard, 1976

U.S. Army National Guard ad, 1976, originally uploaded by Gatochy.

Click image for 600 x 800 size. Scanned from Taschen's "All-American Ads of the 70s".

"The most important part-time job in America.

The New Minutemen of the Army Guard share a unique American heritage with William H. Carney.

A Sergeant in the 54th Massachusetts Colored Infantry Regiment during the Civil War, Carney received the Medal of Honor for heroic devotion to duty during fierce fighting at Fort Wagner, S. C. on July 18, 1863.

Outstanding black Americans still protect our country and our communities in today's Army Guard, of course. One weekend a month thousands of these modern day citizen-soldiers come together all across the nation to train and sharpen their skills. And you can join them.

More than 400 career specialties are open to you. You'll earn good pay for learning one of them, too. About $45 for just one weekend a month to start.

And with every promotion there's a pay raise. Another thing, we're close to home.

Be one of The New Minutemen. Contact your local Army Guard! Recruiter, complete and mail the attached coupon, or call toll free 800-638-7600 (except in Alaska, Hawaii, Puerto Rico, and the Virgin Islands). In Maryland call 301-728-3388.

Army National Guard
The Guard belongs."

Bell System Telephones, 1979

Bell System Telephones ad, 1979, originally uploaded by Gatochy.

Click image for 678 x 882 size. Scanned from Taschen's "All-American Ads of the 70s".

"'Right, Emma. We always did see things from the same angle.'

Reach out. Reach out and touch someone.

Feeling fit, and all's right with the world? The how about spreading that sunshine to a faraway friend? You can bet your leotards a simple phone call will really brighten her day. So get in touch. That phone call can keep a faraway friend close. Reach out and touch someone who's waiting to share your day."

Lightolier, 1965

Lightolier ad, 1965, originally uploaded by Gatochy.

Click image for 774 x 996 size. Scanned from The Golden Age of Advertising - the 60s.

"You can cram for exams
read in bed
spotlight a painting
make it a night-light
play the piano
type your homework
rock the baby
do your nails
pay your bills
highlight your objets d'art
reread your love letters
sort your sea shells
and do it beautifully, too... with

Lytegem
The new high-intensity lamp

Lytegem's clean, pure design goes beautifully with any decorating style. Pivots at the base, swivels at the head. Telescopes to any position, in any direction - puts the right amount of light right where you want it! (Even wall-mounted.) In a wide range of decorator colors, with pure white, efficient lighting equal to conventional lamps with 100-watt bulbs, plus an exclusive built-in anti-glare band. (See Baton, the only two-light, single-shade, high-intensity lamp. Perfect for home and office!) $17.95 including extra bulb, at fine stores everywhere.

Lightolier

Shown here actual size."