Coca-Cola, 1914

Coca-Cola ad, 1914, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 638 x 886 size.

"A Man's Drink
A Woman's Drink
Everybody's Drink

Vigorously good - and keenly delicious. Thirst-quenching and refreshing.

The national beverage - and yours.

Demand the genuine by full name.
Nicknames encourage substitution.

Whenever you see an Aroow think of Coca-Cola."

Borden's Eagle Brand and Genuine Florida Lime Juice, 1957

You'll Give This Cool-La-La the Ooh-La-La!, originally uploaded by Charm and Poise.

Ladies' Home Journal magazine, July 1957.

"So easy, no cooking... just mix and freeze

Magic Florida Lime Icebox Cake

The secret: Borden's Eagle Brand and Genuine Florida Lime Juice"

IBM Electric Typewriter, 1954

ibm electric typewriter 1954, originally uploaded by Captain Geoffrey Spaulding.

Cream of Wheat, 1907

Cream of Wheat, 1907, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 601 x 875 size.

"Bigges' I could get, sah! Mo' wheh dis comed fum, yas sah, Cream of Wheat"

Philip Morris, 1954

philip morris 1954 2, originally uploaded by Captain Geoffrey Spaulding.

Snider's Catsup, 1916

Snider's Catsup, 1916, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 598 x 897 size.

"One to one and one-half tablespoons of Snider's Catsup for each person to be served. Add the Catsup to the soup just before removing from stove or pour into soup after it is served.

We advise pouring Snider's Catsup directly on the oysters, and whether they are served on the half shell or bulk, use a spoon or an oyster fork.

One pint large oysters: one-half cup flour; one-half cup milk; one-half cup Snider's Tomato Catsup; one-half teaspoon salt. Mix thoroughly the flour, milk, Catsup and salt; dip oysters into mixture, then roll them in cracker crumbs. Fry in sweet, fresh lard, butter or olive oil until a dark brown. Serve very hot.

Snider's Catsup is popularly known as a perfect relish for roast beef, steaks, cutlets, fish, oysters and many other foods the good housewife is familiar with."

Rosete 7 air freshener, 1974

Gente magazine, 1974 - 64, originally uploaded by Gatochy.

Scanned from Portuguese magazine Gente, 1974. Click image for 512 x 700 size.

Swans Down Cake Flour, 1950s

Swans Down Cake Flour advertisement, originally uploaded by estelle & ivy.

"So good... because you make it yourself with Swans Down Cake Flour and your own fresh ingredients.

So light... because superfine Swans Down Cake Flour is milled especially for most, fine-textured cakes."

Hitachi Air Conditioning, 1974

Gente magazine, 1974 - 1, originally uploaded by Gatochy.

Scanned from Portuguese magazine Gente magazine, 1974.

Volkswagen, 1967

Volkswagen ad, 1967, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 741 x 1000 size.

"The ol' lady finally figured out what to do. A Volkswagen not only holds about twice as much as other stations wagons, but it's economical to keep up, too. (And the people in the hat next door thought she was crazy.)"

Pontiac, 1963

Pontiac ad, 1963, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 1000 x 714 size.

Lanson, 1943

Século Ilustrado, No. 267, February 13 1943 - 22a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 267, February 13 1943. Click image for 952 x 1254 size.

"Lanson Cream and Perfume

The ladies' dream

Langsdorff & Cª. - Berlin"

Kalburnie Zephyr Fabrics, 1920

Kalburnie Zephyr Fabrics ad, 1920, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 562 x 872 size.

"Kalburnie Zephyr
Fast Color, 32 inches wide

Ginghams for School Days

Gingham is the fabric for all-the-year school service. Steam-heated days indoors, no matter how cold the weather outside, make it almost a health necessity.

Kalburnie Zephyrs in the Fall patterns reflect the warm browns and crimsons of the Autumn, just as their Spring patterns have the cool greens of early Summer or the brilliancy of August sunshine. You will find that they are slow to show soil and that they blend with the warm tones of the children's Winter wraps.

So plan to dress your children in Kalburnie Zephyr this Winter. The lovely non-fading patterns, the weight and the price of these ginghams will help to make it the material of your choice. We will replace with an equal yardage of the same or similar pattern, any piece of Kalburnie Zephyr in which the colors run or fade.

Look for 'Lancaster Kalburnie' on every yard of the selvage. Lancaster Mills, where Kalburnie Zephyr is woven, were the first power-driven gingham mills in the world.

Mrs. Prentiss learned the value of the fast-color gingham. You will enjoy the value of the fast-color gingham. You will enjoy reading of her experiences in 'Mandy of Ginghams,' free upon request."

American Propaganda, 1943

, originally uploaded by bobster855.

"Give us LUMBER for more PT's"

Tinker Toys, 1925

Tinker Toys ad, 1925, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 613 x 900 size.

"-and Such A Happy Dream!

She dreams that with Old Mother Goose she has just arrived in Tinker Toy Land, riding a Choo Choo Tinker- Hurrah, there's going to be a Tinker Toy Circus! Pony Tinker leads the parade with his rider that bounces up and down. Clown Tinker does all sorts of funny things that make Belle and Tom Tinker clap their hands with joy. Then come Siren Tinker, with Follow-Me Tinker, Drag-on Tinker and Whirly Tinker with the funny twins.

Oh, it's heaps of fun in Tinker Toy Land!

Tinker Toys are sold at the better stores, in Toy and Infant Departments.

From the Shops of
The Toy Tinkers, Inc.
Evanston, Ill."

Snider's Catsup, 1915

Snider's Catsup, 1915, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 595 x 887 size.

"Bellow we have shown some of the ingredients of Snider's Catsup

Fried Oyster Recipe

One pint large oysters; one-half cup milk; one-half cup Snider's Tomato Catsup; onde-half teaspoon salt. Mix Thoroughly the flour, milk, Catsup and salt; dip oysters into mixture, then roll them in cracker crumbs. Fry in sweet, fresh lard, butter or olive oil until a dark brown. Serve very hot.

Snider's Catsup in Scrambled Eggs

A tablespoon of Snider's Catsup to every two eggs. Thoroughly heat the butter and catsup in scrambling pan; then pour in the eggs and thoroughly scramble while cooking.

Brown Gravy Recipe

One tablespoon of Snider's Catsup to all thick gravies for each person to be served.

T. A. Snider Preserve Co.
Chicago, U. S. A."

Snider's Catsup, 1915

Snider's Catsup, 1915, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 596 x 892 size.

"Recipes:

Brown Gravy Recipe

One tablespoon Snider's Catsup to all thick gravies for each person to be served.

Oyster Cocktail Recipe

Two tablespoons of Snider's Tomato Catsup and one teaspoon of finely-grated horseradish as the cocktail sauce for each serving of raw oysters.

Tomato Sauce Recipe

One tablespoon butter; one tablespoon flour; one cup hot water; half cup Snider's Catsup. Heat the butter thoroughly in a granite pan, stir in the flour until smooth, then add Catsup and water. Boil for two minutes stirring constantly.

Fried Oyster Recipe

One pint large oysters; one-half cup flour; one-half cup milk; one-half cup Snider's Tomato Catsup; one-half teaspoon salt. Mix thoroughly the flour, milk, Catsup and salt, dip oysters into mixture, then roll them in cracker crumbs. Fry in sweet, fresh lard, butter or olive oil until a dark brown. Serve very hot. Mrs. Clara L. Street.

T. A. Snider Preserve Co., Chicago, U. S. A."

Ken-L Ration Dog Food, 1978

Ken-L Ration Dog Food ad, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 611 x 800 size.

"America's #1 Burger. Now even better.

'It's m-m-meatier!'

New, improved Ken-L Ration Burger. Meatier. And tastier."

French's People Crackers for Dogs, 1972

French's People Crackers for Dogs ad, 1972, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 541 x 700 size.

"People are going to the dogs

For years people have crunched animal crackers. Why shouldn't dogs enjoy People Crackers? Good idea? We thought so. So we baked up nourishing little crackers shaped like the people in a happy dog's life. Now your dog will love mailmen, milkmen, policemen - even dogcatchers!

French's - providers for pets for over 70 years."

French's Doggie Donuts, 1973

French's Doggie Donuts ad, 1973, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 535 x 700 size.

"Coffee time... 'I'd love a little snack too.'

When you have coffee, when the kids wangle cookies, how about a snack for me too? French's Doggie Do-Nuts, made just for dogs, like tiny bakery-fresh doughnuts - yet crisp and crunchy.

P. S. I also love French's People Crackers. Regular or Liver-flavored."

Ford, 1960

Ford ad, 1960, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 754 x 1000 size.

"The liveliest, most care-free cars of the year are here!

See the greatest auto show ever assembled under one dealer's banner - at your Ford Dealer's! For '63 there are four complete lines of fine cars from Ford! 44 different models, including the first Falcon convertible! The brand-new Ford Fairlane wagons and handtops! The new Super Torque Ford Galaxie! The most luxurious Thunderbird ever! Turn the page and start the fun."

Fiat, 1961

Fiat ad, 1961, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 751 x 1000 size.

"He wanted a Fiat Spider

She wanted a Fiat '600'

The Fiat 1200 Spider is all the car a man could want. A tiger on the road. Stunning Italian styling by Pinin Farina. Careful Italian craftsmanship in every detail. A humming 1221 cc. engine that delivers plenty of zip and about 27 miles a gallon. (...)

The Fiat 600 is everyone's ideal car, perfect for scooting to the supermarket, dropping the kids off at school, or taking the whole family to grandma's for the weekend. It parks in spaces that don't look big enough for a bike. Delivers about 40 miles a gallon.
(...)

They got them both (... and saved a garageful of money!)"

Heublein Cocktails, 1968

Heublein Cocktails ad, 1968, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 750 x 1000 size.

"Now:

Everything to make it happen comes inside the bottle. Uncap the new free spirit in liquor. 17 uninhibited drinks from Heublein - all very strong on flavor. The finest liquor and bar mixings in the whole drinking world come right in the bottle. Nothing to squeeze, measure, mix or add. Just pour over ice.

Heublein adventurous cocktails"

Jantzen Swimming Suit, 1936

George Petty, "Jantzen Swimming Suit" ad, 1936, originally uploaded by revista_antiga.

Illustration by George Petty. Scanned from Taschen's "All-American Ads of the 30s".

"One of us must flag that ship with our Jantsen"

Palmares, 1947

Século Ilustrado, No. 498, July 19 1947 - back cover, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 498, July 19 1947. Click image for 1102 x 1554 size.

"The hat Lisbon prefers

Sold in the houses Phoebus"

Tanfastic,1961

Tanfastic, originally uploaded by sugarpie honeybunch.

From Seventeen, July 1961.

"Only the sun tans for real...
Tanfastic speeds up the sun!
New Tanfastic the world's fastest real suntan lotion ... And this summer's sensation, tanfastic IR-9 with insect repellent!"

Embryodine, 1947

O Século Ilustrado, No. 507, September 20 1947 - 24b, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, No. 507, September 20 1947. Click image for 748 x 541 size.

"The life and beauty of hair

Embryodine 'C' or 'D' revolutionizes the technique of the life and beauty of hair. Ladies' hair, dry and brittle, whem treated with 'Embryodine-C' instantly regain their youthful appearence, becoming robust, silky, wavy and radiantly shiny. Mens' hair, when treated with 'Embryodine-D' not only ceases to go grey prematurely, but also becomes shiny, silky and tamed."

Soft-Weve, 1959

Soft-Weve, originally uploaded by sugarpie honeybunch.

From Better Homes & Gardens, April 1959.

"Luxury on a high-flying cloud - this fabulous 'angel wing' negligee in pink peau de soie. Specially designed by Scaasi to match the delicate pink luxury of Soft-Weve, the bathroom tissue that has everything... superb 'facial quality' - luxurious 2-ply softness - and now a 'See-through' wrap to show you the lovely 'negligee' colors!

The most noticed little luxury in your home"

Mme. Campos Baby Talcum Powder, 1947

O Século Ilustrado, No. 507, September 20 1947 - 24a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, No. 507, September 20 1947.

"Protect your son's skin... with Mme. Campos Baby Talcum Powder"

The Anglo-Portuguese Telephone Company, 1930

Ilustração, No. 118, November 16 1930 - 2, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 118, November 16 1930. Click image for 910 x 1271 size.

"The automatic telephone

It takes twenty four hours to install it in your excellency's home. Telephone the Company, or send a postcard, and an employee will contact you to explain everything to you and provide all the means so that in a few hours your excellency has your phone at home.

You do not need to pay anything in advance.
Every month someone will collect your monthly payment

Write to The Anglo-Portuguese Telephone Co. Ltd."



"Do not dial without hearing the beep

Follow the instructions to the letter"

Cafiaspirina Bayer, 1930

Ilustração, No. 118, November 16 1930 - 8a, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 118, November 16 1930. Click image for 834 x 1251 size.

"Therefore...

Cafiaspirina is never missing from my night stand, for it has rendered true benefits to me and my family, and continues to do so. I could fill up a book with favorable testimonies to this fine chemical combination, for I am beyond pleased and thankful to its indisputable healing merits.

As one thinks, so do many others. You yourself, your excellency, will be convinced.

Cafiaspirina
brings well-being, relief to the brain and does not harm the heart or kidneys."

Window blinds Confortâble, 1922

Ilustração Portuguesa, September 23 1922 - 27, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração Portuguesa, September 23 1922. Click image for 676 x 1000 size.

"Window blinds Confortâble

If your Excellency desires comfort... install our window blinds!!

They avoid air drafts. Cool off temperature. Preserve painting, curtains, furniture, etc.

The best and most comfortable of window blinds.

Ask them at Eletrigia."

Mappin & Webb, 1919-20

Edouard Halouze, Les Feuillets d'Art, Mappin & Webb ad, 1919-20, originally uploaded by Gatochy.

Click image for 750 x 1011 size.

Les Feuillets d'Art, illustration by Edouard Halouze.

Lady Esther Face Powder, 1936

Powder Shades, originally uploaded by Gitwithit.

Movie Mirror July 1936.

"Play my game of 'Powder Shades'

See if the Shade You Are Using is Really the Right One for You! By Lady Esther

You're pretty sure about the shade of face powder you use, aren't you? You're quite certain it's the right shade for you.

What would you say if you were to find out it was the wrong shade entirely for you? Don't be so sure that this isn't the case. As any artist or make-up expert will tell you, many women use the wrong shade of face powder entirely. The result is, they look years older than they really are.

The reason so many women use the wrong shade of face powder is that they select their shades on the wrong basis altogether. It's a mistake to select your shade of face powder according to your so-called 'type.' You are not a 'type.' You are an individual."

Tables Gigogne, 1920

Bagge et Huguet, La Gazette du Bon Ton, Un Boudoir et Quelques, 1920, originally uploaded by Gatochy.

La Gazette du Bon Ton, Bagge et Huguet, 1920.

Wilson's Ham, 1919

Wilson's Ham, 1919, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 538 x 816 size.

"Wilson's Certified Ham

This picture is from an actual photograph. It shows the quality that is 'Certified' in these hams.

We can certify is because we select the hams, give them our slow, mild cure and smoke them to the last touch of perfection in flavor. 'Certified' quality means hams that cook better, slice in tender, tempting style - wafer-thin or as thick as you like - and have a flavor that is unapproachable.

We shall be glad to send you free a copy of 'Wilson's Meat Cookery' - our book showing how to buy and cook meats economically.

The Wilson label protects your table"