Wednesday, September 30, 2009

Make our cities even more beautiful, 1982

Scanned from "Chinese Propaganda Posters" by Stefan R. Landsberger. Click image for 692 x 1006 size.

Tuesday, September 29, 2009

Virginia Slims Cigarettes, 1971

Scanned from Taschen's "All-American Ads of the 70s". Click image for 713 x 1000 size.

"Presenting some new clichés Virginia Slims would like to drop into the English language.

A woman's best friend is her dog.
A woman's home is her castle.
The bigger the woman, the harder she falls.
No woman is an island.
We hold these truths to be self-evident: That all women are created equal.
Woman shall not live by bread alone.
One small step for woman, one giant step for womankind.
After all, when you have your own slim cigarette, you really deserve your own clichés, too.

You've come a long way, baby."

Campbell's Soup ad, 1968


Campbell's Soup ad, 1968, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 1000 x 1380 size.

"Introducing the Campbell Hang-Up

A wild, wacky way to have your soup and get a way-out poster, too!

Turn your wall souper-dalic! This poster's a 'biggy' - 2 feet by 3 feet. Get it by sending in 3 different labels from either Campbell's Tomato, Vegetable Beef, Chicken Vegetable, Chicken Gumbo, Chili Beef or Beef Noodle Soup, and 50c with the coupon below. The Campbell Hang-Up. It'll make Campbell Kids everywhere say... M'm! M'm! Groovy!"

Sunday, September 27, 2009

Kolynos dental cream, 1947

Século Ilustrado, No. 482, March 29 1947. Click image for 816 x 546 size.

"There's no dispute Kolynos is a safe toothpaste, for it doesn't damage the teeth's enamel. Its composition has all the effective and most apropriate substances for the complete cleansiness of your teeth.

Kolynos dental cream, cleans your teeth safely."

Thursday, September 24, 2009

Erich Maria Remarque's Nothing New on the Western Front, 1930

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 900 x 1239 size.

"The latest novelty in literature is: Erich Maria Remarque's Nothing New on the Western Front

Livrarias Aillaud & Bertrand publishers

A best seller in all the languages of the universe"

Wednesday, September 23, 2009

Lux Fabric Wash, 1926


Lux Fabric Wash, 1926, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 677 x 876 size.

"On Monday .. worth $100
On Tuesday.. worth how much?

The ordinary Monday washing is harder on your clothes than six days' wear! 4c a week and you treat everything like fine fabrics!

Count up their cost as you sort the laundry. Even at medium prices your husband's shirts cost $2.00 apiece (and at least 3 in the wash every week!) his underwear $2.00, pajamas $3.00, your housedresses $4.50 each, nightgowns $2.00, the children's rompers $3.00, sheets $2.00 a piece and so on.

More than $100 worth of clothes all told in your own wash on Monday!

What are they worth on Tuesday?

The punishment your clothes get in an ordinary washing is harder on them than all the wear you give them the rest of the week. You can't afford to let the old harsh laundry soap wear out any more clothes in the washing! Clothes cost too much to risk them!

Treat all your laundry like fine fabrics! For just 4c more than you pay for ordinary laundry soap you give all your clothes Lux protection -- save dollars in wear and tear!

You know how faithfully Lux has always guarded your finer things -- your silk and delicate woolens -- how after even repeated washings it restores to you fresh and lovely as new.

Now all your clothes and precious household linens deserve this same fine fabric care! How radiantly clean, rich, sudsy Lux leaves your clothes -- how much longer they last! Lux cleanses out all the dirt without straining the fine fabrics. And -- what's so important: without fading colors.

So kind to hands!

As for your hands -- you can hardly believe such a difference possible! Harsh soap is so rough -- bites your hands so unmercifully. Lux suds are as caressing as the finest toilet soap. Lever Bros. Co., Cambridge, Mass.

Now let Lux save your hands in the laundry just as it does when you wash out a bit of finery -- when you wash dishes.

Enough in the big package for two average washdays."

Tuesday, September 22, 2009

Dr. Pierre's Dentifrice, 1919

Scanned and quoted from Bronwen Meredith's "Vogue Body and Beauty Book" 1977.

"Dr. Pierre's (of the Paris Faculty of Medicine) dentifrices.

The dentifrice of her dreams"

Monday, September 21, 2009

Love science, explore diligently, 1985

Scanned from "Chinese Propaganda Posters" by Stefan R. Landsberger. Click image for 691 x 1018 size.

Sunday, September 20, 2009

Virginia Slims Cigarettes, 1971

Scanned from Taschen's "All-American Ads of the 70s". Click image for 537 x 700 size.

"You've come a long way, baby."

Saturday, September 19, 2009

Volkswagen, 1964


Volkswagen ad, 1964, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 503 x 700 size.

"Ugh.

This is an awful picture of a Volkswagen. It's just not us. We don't go in much for trading bees or sales jamborees or assorted powwows. Maybe it's because we don't quite understand the system. We've never figured out why they run clearance sales on brand new cars. If there are cars left over every year, why make so many in the first place? And how come the price goes down, even though the cars are still brand new? How does the poor guy who bought one last week feel about this week's prices? Imagine what a problem it must be to keep enough parts on hand when they're always changing. And for the mechanic to keep track of what he's doing. It's all very confusing. Either we're way behind the times. Or way ahead."

Friday, September 18, 2009

Embryodine Policalcium Biocreme Toothpaste, 1947

Scanned from Portuguese magazine Século Ilustrado, No. 482, March 29 1947. Click image for 414 x 1070 size.

"Care for your teeth with calcium therapy with Embryodine Policalcium Biocreme Toothpaste

The new Dental Embryodine (Policalcium Biocreme) synthesizes all the most recent original findings on the living cells of the teeth. Dental Embryodine is the life of the teeth."

Thursday, September 17, 2009

Bug spray Mortol, 1930

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 1638 x 2574 size.

"Here's the ultimate liquid insecticide

Mortol (registered brand)

30% more efficient than any other"

Wednesday, September 16, 2009

Health-O-Meter Scales, 1929


Health-O-Meter Scales, 1929, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 627 x 830 size.

"The New Health-O-Meter De Luxe

Artistic as well as mechanical perfection is attained in the new Health-O-Meter De Luxe automatic bathroom scale. Its gentle elliptical lines harmonize with the motifs of the modern bathroom, and the variety of colors in which it can be furnished enables it to blend with any color scheme.

Placed in your bathroom, it will instantly become an integral and artistic part of it, just as weighing daily has become an inseparable part of the morning toilette of the thinking thousands.

One feels as secure standing on the new Health-O-Meter as on the floor itself, for it is built closer to the floor than any other. Exclusive mechanical features protect its unvarying accuracy, make it practically abuse-proof.

The helpful psychology... of weighing daily

If your health-O-Meter show you are gaining, you eat less - the memory of what it told subconsciously dulls your appetite.

For those who wish to take off or put on weight or reduce in spots, the Scientific Weight Control Course which accompanies each Health-O-Meter will give you the methods approved by the Weight Control Conference in the New York Academy of Medicine. Endorsed by thousands who have used it with the health-O-Meter to regain and retain their normal weight and figure.

Health-O-Meters are procurable at any department, hardware, physicians' supply or drug store.

Continental Scale Works"

Tuesday, September 15, 2009

Love hygiene, stress civilization, 1983

Scanned from "Chinese Propaganda Posters" by Stefan R. Landsberger. Click image for 696 x 1010 size.

Monday, September 14, 2009

Eve Cigarettes, 1971


Eve Cigarettes ad, 1971, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 535 x 700 size.

"Farewell to the ugly cigarette. Smoke pretty. eve.

The newest way to express your love of pretty things. That's Eve. The first truly feminine cigarette. With pretty filter tip. Pretty pack. Rich, yet gentle flavor. Eve. For the lady with taste. Also, with menthol."

Sunday, September 13, 2009

Libby's ad, 1961


Libby's ad, 1961, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 566 x 800 size.

"Richer in natural corn cream!

Not just good eating... superb eating, that's Libby's Cream Style Corn. It's pedigreed... bred to produce plump, juicy kernels; then knowingly blended to start the flow of that rich natural corn cream. The flavor, the texture are your tests that Libby's is the superior brand.

Corn and Wiener Roast -- In baking dish, stir 2 tbsp. prepared mustard into 2 #303 cans Libby's Cream Style Corn. Add 8 wieners, gashed and stuffed with sharp cheese. Dot them with butter and bake in mod. oven 20 min."

Saturday, September 12, 2009

Minerva publishers, Marriage by Pearl Buck, 1947

Scanned from Portuguese magazine Século Ilustrado, No. 482, March 29 1947. Click image for 1252 x 808 size.

"Yellow cover books have just published: Marriage
A new novel by the great North-American writer
Pearl Buck"

Thursday, September 10, 2009

Reo Motor Car Company, 1930

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 957 x 1505 size.

"More comfort, minimum noise."

Wednesday, September 9, 2009

Aberfoyle Fabrics, 1928


Aberfoyle Fabrics, 1928, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 1601 x 1018 size.

Tuesday, September 8, 2009

Royal Vinolia Vanishing Cream, 1918

Scanned and quoted from Bronwen Meredith's "Vogue Body and Beauty Book" 1977. Click image for 1186 x 924 size.

"Beauty on Duty has a Duty to Beauty. "

Monday, September 7, 2009

Kellogg's Variety, 1958


1958.08.18 Life P068, originally uploaded by Wishbook.

"St. George fought the dragon
But now he's forgiven
With Variety Pack
They're both really livin'!

Settles all differences... The choose-it-yourself breakfast"

Phy, Brasserie Lengrand


Phy, Lengrand ad, originally uploaded by Gatochy.

Sunday, September 6, 2009

Kellogg Toasted Corn Flakes ad, 1908

Scanned from Taschen's "All-American Ads 1900-1919".

"Excuse me -- I know what I want, and I want what I asked for -- Toasted Corn Flakes -- Good day"

Saturday, September 5, 2009

Bailes - Rusos


Bailes - Rusos ad, originally uploaded by Gatochy.

Friday, September 4, 2009

Satin Skin Powder, 1903


Satin Skin Powder ad, 1903, originally uploaded by Gatochy.

"Don't you want a satin skin!"

Thursday, September 3, 2009

Let our lives have more order, 1983

Click image for 948 x 1366 size. Scanned from "Chinese Propaganda Posters" by Stefan R. Landsberger.

Wednesday, September 2, 2009

Owens-Illinois Glass and Plastics, 1974

Scanned from Taschen's "All-American Ads of the 70s". Click image for 1324 x 874 size.

"Fresh thinking from the packaging company

Glass never looked better than it does today. On the shelf. And in your cost accounting. No other package can match its flexibility or consumer acceptance. Economics? It's a whole new ball game. O-I makes the most of glass packaging with total consumer service, plus a network of 20 plants to meet your growing needs."

Tuesday, September 1, 2009

Campbell's, 1967


Campbell's, 1967, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 766 x 1000 size.