Sunday, June 21, 2009

Nestlé Permanent Wave ad, 1920

Nestlé Permanent Wave ad, 1920, originally uploaded by Gatochy.

Scanned from Bronwen Meredith's "Vogue Body and Beauty Book" 1977. Click image for 1239 x 827 size.

"The original permanent hair wave

The Nestlé Wave

A visit to the Nestlé Salons and the straighest hair within two hours is transformed into the most beautiful permanent waves or curls, which Sea Bathing, Turkish Baths, or any damp atmosphere intensify.

Wavings from 36/-. Beware of Imitators.

There is no difference between nature's wave and the Nestlé Wave."

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