1940

Século Ilustrado, No. 152, November 30 1940 - 14, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 152, November 30 1940. Click image for 1098 x 1560 size.

Ads for beauty cream Couto ("Guarantees women lasting youth. To use them is to defend yourself from old age and to look for happiness."); and to the film My Favorite Wife, directed by Garson Kanin, and starring Irene Dunne and Cary Grant.

Cafiaspirina, 1930

Ilustração, No. 110, July 16, 1930 - 4b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 110, July 16, 1930. Click image for 819 x 1215 size.

"Thank God

I remembered to take Cafiaspirina, the medicine whose effectiveness on my daddy's clientèle I've witnessed on numerous occasions, including desperate cases. I ordered an original tube from the pharmacist. A few minutes after taking two pills I felt complete relief, and on that very evening I achieved a lovely artistic success.

As I think, so do many others. Try it and you'll be convinced."

Katori Senkou mosquito coil ad, 1900-1929

Katori Senkou mosquito coil ad, 1900-1929, originally uploaded by Gatochy.

Scanned from Taschen's "Japanese Beauties". Click image for 668 x 900 size.

On the right an ad for Katori Senkou mosquito coil, King Corporation. Thanks to BNZ and to Paula Wirth for the translation.

Theophile Steinlen, Tournée du Chat Noir, 1896

Theophile Steinlen, Tournée du Chat Noir, 1896, originally uploaded by Gatochy.

Click image for 580 x 896 size.



Click image for 546 x 760 size.

Phillips 66 Petroleum, 1987

Phillips 66 Petroleum, 1987, originally uploaded by Gatochy.

Scanned from Taschen's "American Ads of the 80s". Click image for 1468 x 2001 size.

"Too pretty to get its feet wet.

Shaving by shaving, feather by feather, a wood block takes on life. The shaping of decoys has been a skill in Louisiana for as long as Cajun has been spoken. But this beauty will never flirt with a duck. Her charms are saved for the artistic, the art collectors, for all the admirers of things carved by hand. We at Phillips Petroleum are captivated, too. We try to take as much care when the work we do touches the habitats of wildfowl, as these artists take with their birds. To every last feather."

Viva Magazine ad, 1975

Viva Magazine ad, 1975, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 522 x 700 size.

"What would your mother say? If you don't care, subscribe to Viva. Viva's not afraid of anything and neither are you."

Dr. Pepper ad, 1960

Dr. Pepper ad, 1960, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 576 x 800 size.

"Nothing is impossible for people who drink Dr Pepper!

It is said that people who drink Dr Pepper can do anything: dance till dawn, have dimples when they smile, make bushels of money.

And we have a laboratory full of wealthy, dimpled dancers to prove it!

Obviously, Dr Pepper is no dull, run-of-the-mill soft drink. It tastes brighter. And it's really much more than refreshing: it's the real pepper-upper active folks need to keep up with the busy lives they lead.

Now that Dr Pepper is available almost everywhere, there's no reason for anyone to fail at anything! Have a frosty bottle of Dr Pepper and face the world with a conquering heart.

Ha-Ha? We try to make Dr Pepper ads funny (more or less) so you'll enjoy reading them. But we're serious about wanting you to try a carton or two. Dr Pepper is as good as we say it is. But please don't take our word for it. Buy some, instead, today."

Primrose Path, 1940

Século Ilustrado, No. 152, November 30 1940 - 10, originally uploaded by Gatochy.

Scanned from Portuguese magazine Século Ilustrado, No. 152, November 30 1940. Click image for 1110 x 1552 size.

Movie directed by Gregory La Cava, starring Ginger Rogers and Joel McCrea. "A vigorous! Humane! Ennobling motion picture!"