Frigidaire, 1965

"Frigidaire" ad, 1965, originally uploaded by revista_antiga.

Scanned from Taschen's "All-American Ads of the 60s".

Tokalon, 1946

O Século Ilustrado, March 16, 1946 - 11a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946.

"Why I use the new Tokalon face powder

By the Countess Belewsky

It's 'airized' - marvelously fine and light.

It adheres for hours, thanks to the 'Cream Mousse' is contains. It puts a stop to all fears of a shiny nose.

I find it has a choice perfume of real flowers, so fresh and so soft.

Its fascinating hues are the latest Paris creations. I think the new 'Pêche' tone is extremely flattering.

On sale in every perfumery and good houses. If you can't find it write to Depósito Tokalon, 88, Assunção Street - Lisbon, and you'll get it in the mail."

Fiat 525s, 1930

Ilustração, No. 114, Septembre 16 1930 - 1, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 114, Septembre 16 1930. Click image for 1064 x 1512 size.

"The '525s' is the most sportive of tourism cars, the most tourist of sports cars

A motor of great potency and elasticity, soft and silent as it goes. Potent and efficient breaks. A luxurious and comfortable chassis.

Try it!"

Fred L. Packer, Mavis Perfume, March 1920

Fred L. Packer, Mavis Perfume, March 1920, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 594 x 885 size.

"Though March winds are chill - the world is gay and Mavis still brings you the charm of its irresistible fragrance."

Murad Cigarettes, 1919

Murad Cigarettes, 1919, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 698 x 858 size.

"The Turkish Cigarette

Turkish tobacco is the world's most famous tobacco for cigarettes.

Murad Turkish Cigarettes are made especially for the discriminating and experienced smoker of high grade Turkish cigarettes. The blending is exceptional."

Kraft Miracle Whip/Marshmallows, 1973

Kraft Miracle Whip/Marshmallows, 1973, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 902 x 1200 size.

"It takes two to top the Waldorf.

Nothing tops it better than these two from Kraft... Miracle Whip Salad Dressing and Kraft Miniature Marshmallows. A great combination! The lively fresh flavor or Miracle Whip and smooth blanding Miniature Marshmallows add a special taste and texture, to make any molded waldorf a very special salad."

Ford, 1964

"Ford" ad, 1964, originally uploaded by revista_antiga.

Scanned from Taschen's "All-American Ads of the 60s".

His Master's Voice, 1946

O Século Ilustrado, March 16, 1946 - 10b, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946. Click image for 903 x 1020 size.

"Records

The greatest hits of

Glenn Miller
Artie Shaw
Duke Ellington
Joe Loss

In wonderful recordings"

Ford Lincoln, 1930

Ilustração, No. 114, Septembre 16 1930 - 42, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 114, September 16 1930. Click image for 1276 x 1822 size. Illustration by Anibal Tejada.

"Cuenca

When observed from the plains, you can see the hills all the way up to the top of the Castle, as though the houses were on top of each other, some eleven stories high, and the last is at the same height as some other streets.

Júlio Cejador

The famous hanging houses of Cuenca look like some sort of miracle, when in fact they were born of unquestionable logic.

The marvelous appearance of the Lincoln astounds us with its elegance and aesthetics; but its impeccable line is no miracle, rather the consequence of a studied and meticulous construction.

Only thus could one hope to achieve a car that is the symbol of wealth, taste and cosmopolitanism."

Fred L. Packer, Mavis Perfume, February 1920

Fred L. Packer, Mavis Perfume, February 1920, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 605 x 885 size.

"In February, the Opera - gorgeous raiment, glorious melody and the fragrance of Mavis.

Irresistible!"

Murad Turkish Cigarettes, 1918

Murad Turkish, Life, May 2 1918, originally uploaded by Gatochy.

Life, May 2 1918. Click image for 700 x 919 size.

"Murad the Turkish cigarette

Compare them with any 25 cent cigarette

Everywhere - why?"

Knox Gelatine, 1978

Knox Gelatine, 1978, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 674 x 876 size.

"How did Mrs. Lee Turner get the most out of her Osterizer blender?

She let the Knox out of the box.

Knox Ultraflavored Gelatine and the Osterizer blender. A great combination that lets you make great food combinations. Snackcs, salads, main dishes, desserts. Hundreds of delicious dishes you never knew you could make so quickly and easily. Get them together and discover what creative cooking is all about."

Diet Imperial, 1967

"Diet Imperial" ad, 1967, originally uploaded by revista_antiga.

Scanned from Taschen's "All-American Ads of the 60s".

"1/2 the calories of regular margarine

Diet Imperial is a brand-new soft spread that lets you cut calories without cutting flavor. Because you get the very same flavor ingredients of famous Imperial Margarine plus liquid corn oil, yet only 1/2 the calories! Tastes so good, you'd buy it for the flavor alone. Use it on everything from aspargus to zucchini. It's a great new way to help stay yum and slim! Try new Diet Imperial soon.

Diet Imperial's taste never goes to your waist

New Diet Imperial is soft in texture so it's super spreadable! Comes in two handy new servers."

Queen of Hungary Cosmetics, 1946

O Século Ilustrado, March 16, 1946 - 7a, originally uploaded by Gatochy.

Scanned from Portuguese magazine O Século Ilustrado, March 16, 1946. Click image for 427 x 1290 size.

"Artistocratic Beauty Products."

Mobiloel, 1930

Ilustração, No. 114, Septembre 16 1930 - back cover, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 114, September 16 1930. Click image for 1272 x 1788 size.

Fred L. Packer, Mavis Perfume, August 1920

Fred L. Packer, Mavis Perfume, August 1920, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 1191 x 1803 size.

"Mavis

Irresistible!

Mavis Toilet Water

Refreshing - fragrant - delightful! A summer luxury that has become a necessity - because it brings unusual comfort.

Mavis Face Powder

Nor artificially heavy to make it stay on - soft and light as the petal of a flower - and irresistibly fragrant. You will prefer it!

Talc - Perfume - Rouge - Cream - Soap

Have you heard the Mavis Waltz?

A beautiful melody that expresses the fragrance of Mavis. It will be mailed to you for six cents in stamps to cover packing and postage. Hear it on the Emerson Record No. 10152, on sale at all phonograph shops."

Murad Cigarettes, 1919

Murad Cigarettes, 1919, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 684 x 849 size.

Readi-Wip Topping, 1970s

Readi-Wip Topping, 197, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 672 x 874 size.

"New Reddi-Wip Extender Nozzle

lets you put the topping on the bottom.

Or on the side. Or in the middle. Or wherever. You'll find our new extender nozzle attached to every can of Reddi-Wip and it opens as whole world of dessert ideas you just couldn't do before. Like cupcakes and pies filled with sweet fresh Reddi-Wip. You might layer parfait glasses with gelatin pr pudding and Reddi-Wip in between. You might... well, you might never run out of ideas. The possibilities are endless and besides that... it's free. Like all the best things in life."

Cotton, 1967

"Cotton" ad, 1967, originally uploaded by revista_antiga.

Scanned from Taschen's "All-American Ads of the 60s". Click image for 531 x 756 size.

"The madness of Cotton

As expressed by Adele Simpson.

Great, colorful flowers that explode like fireworks in a white, white firmament. Cotton made it happen. Cotton made it the high fashion it is. Wear it and listen for the murmurs of admiration, the sighs of envy."

Kool-Aid, 1959

1959.12.21 Life P066, originally uploaded by Wishbook.

Life, 1959.

"Kool-Aid is the Instant Soft Drink that most families like best. Tiny crystals of concentrated flavor burst into a pitcherful of pure refreshment. A package makes two quarts. general Foods Kitchens sees to its unvarying good quality."

Eno's Fruit Salt, 1930

Ilustração, No. 112, August 16 1930 - 6b, originally uploaded by Gatochy.

Scanned from Portuguese magazine Ilustração, No. 112, August 16 1930. Click image for 488 x 700 size.

"It saves!

Do you suffer from digestive problems and upset bowls? Is your skin yellow, and when you awake is your tongue pasty and with foul breath? Take a coffee spoon full of Eno Fruit Salts diluted in a glass of water morning and night - it's a salin efervescent preparation. slightly laxative, without sugar or mineral purgative salt.

Eno helps you to digest and makes your bowls regular, the natural way, as ripe figs would.

Always demand the brand Eno's Fruit Salt."

Garden Court Toiletries, 1920

Garden Court Toiletries, 1920, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 20s". Click image for 608 x 874 size.

"The Bewitching Hour

During that last quarter of an hour is charm often created - or at least perfected. Garden Court Face Powder is an efficient aid, but a modest one. It never thrusts itself upon the attention. For Garden Court is the powder invisible - invisible by virtue of its fineness, yet giving a healthy bloom to the texture of the skin.

Garden Court Face Powder will stay on in all climates. It comes in white, pink, naturelle and brunette, and it carries the famous Garden Court perfume of 32 chosen fragrances. Use garden Court Double Combination Cream as foundation."