AT&T Long Distance, 1970

AT&T Long Distance ad, 1970, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 590 x 800 size.

"How to branch out without pulling up your roots

Cover ground by phone. Specifically, by a new money-saving Long Distance service called WATS -- Wide Area Telecommunications Service. With WATS, you pay a flat monthly charge regardless of the number or length of your calls. It's not unusual to get more than twice as much calling time for your Long Distance dollars. And you can buy WATS nationally or regionally. Ask one of our Communications Consultants what WATS can do for your business."