Swans Down Cake Flour, 1917

Swans Down Cake Flour, 1917, originally uploaded by Gatochy.

Click image for 581 x 876 size. From Taschen's "All-American Ads 1900-1919".

"Have a Piece!

This golden layer cake, with its rich, creamy coconut frosting, is home made. Indiscribably delicious. Because it contains butter, sugar, eggs, milk, cake flour, etc., it has real food value and is distinctly economical.

It is easy for you to make a good, nourishing and economical cake with Swans Down Cake Flour. This well-known flour contains only the lighter, fluffier portions of the wheat and therefore greatly constributes to the lightness and fine texture of the cake.

Swans Down Cake Flour
Prepared Not Self-Rising

The cost of the flour used in one cake is a very small part of the total expense, and yet these few cents' worth of flour have more to do with the success of the cake than all the other ingredients.

Thrifty housewives realize the food economy of good home-made cake, You will, too, once you bake cake with Swans Down Cake Flour, using smaller quantities of butter, eggs, sugar and milk than you have been accustumed.

A one-cake size package and 'Cake Secrets' - our valuable (?) of choice recipes - sent for five two-cent stamps. If the best fancy grocer in your locality does not sell Swans Down Cake Flour, write us now, giving your grocer's name.

Igleheart Brothers, Evansville, Ind."