Wednesday, March 9, 2011

Instant Ralston Whole Wheat Cereal, 1952


1952.01.14 Life Magazine P006, originally uploaded by Wishbook.
Life Magazine, 1952.

"Cooks in 10 seconds

Twice as much wheat germ as whole wheat

Quickest cooking hot cereal there is!

It's America's No. 1 Hot Whole Wheat cereal!

Warms you up! Builds you up! Costs LESS than 2c a serving!

Extra Natural protection!

P. S. Ever try it with BROWN sugar? Kids LOVE it!"

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