Clairol, 1969

Clairol ad, 1969, originally uploaded by Gatochy.

Click image for 777 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"Blonding simplified.

Clairol announces new Born Blonde Lightener in its own complete kit. Lifts out dark color faster than anything even Clairol has ever made!

Now blonding is this simple: (1) Lift the dark color out of your hair with new, speeded-up Born Blonde Lightener, in its own we've-thought-of-everything kit.

(2) Shampoo in one of the 12 pale, shimmery shades of Born Blonde, the no-peroxide toner that took the tears out of blonding. Who but Clairol could have done it?"