Nestle, 1943

1943.11.xx Good Housekeeping P145, originally uploaded by Wishbook.

Good Housekeeping, November 1943

"His one weakness-

... Toll House Cookies from home. Now that nestle's Semi-Sweet Chocolate is harder to get - because so much of it is going to the fighting forces in emergency and combat rations - put it to the best possible use. Make up a batch of those golden-brown, crunchy Toll House Cookies and send it to that soldier boy of yours. He always did go for those crisp, brown cookies containing whole pieces of netle's Semi-Sweet Chocolate. You'll find the easy-to-make recipe on every package.

When your dealer is temporarily out of Nestle's Chocolate products, please be patient. Remember the demands of our armed forces are heavy, but they just come first."