Montgomery Ward Department Store, 1971

Montgomery Ward Department Store, 1971, originally uploaded by Gatochy.

Click image for 1404 x 893 size. Scanned from Taschen's "All-American Ads of the 70s". The Mickey Mouse Club kids.

"Tapping their way to stardom. Wards clothes for today's kids.

What every kid knows is that where it's at is where it was. Like twirly skirts. And cowboy shirts. And ingenue dresses. And plaids, paisley and patchwork prints. All the great looks of the past that are the great looks of today.

But Wards has made a change. All those yesteryear-looking clothes are made in right now, easy to care for fabrics. When we give your kids the clothes they want we give you the clothes you want them to have. Open a Wards 'Charg-All' account. It make shopping simpler in our stores and catalog.

Montgomery Ward
Wards. The unexpected."