Click image for 567 x 874 size. From Taschen's "All-American Ads 1900-1919".
"Instead of Linen -
Indian Head Cloth
Reg. U. S. Pat. Off.
84 Years in Fashion
This quaint dress appears in Godey's Lady's Book for 1835. The last word in Paris fashions, it was just as modish then as the Indian Head frocks of today. Indian Head has been steadily growing in feminine favor ever since we first began to weave it 84 years ago. Now it is the recognized white fabric for smart tub dresses and sport clothes for women and children.
Indian Head is both fashionable and practical. Fashionable because it has a beautiful finish and tailors well. Practical because it wears well and launders crisp as new. It does not wrinkle easily and is slow to show soil.
'Indian Head" always is in (?) letters on selvage. Made 27, 32, 36, 44 and 54 inches wide and sold everywhere. Identify ready-to-wear clothes of Indian Head by woven label.
We will replace with equal yardage any piece of Indian Head which does not give satisfactory wear (...)"
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