Lightolier, 1965

Lightolier ad, 1965, originally uploaded by Gatochy.

Click image for 774 x 996 size. Scanned from The Golden Age of Advertising - the 60s.

"You can cram for exams
read in bed
spotlight a painting
make it a night-light
play the piano
type your homework
rock the baby
do your nails
pay your bills
highlight your objets d'art
reread your love letters
sort your sea shells
and do it beautifully, too... with

Lytegem
The new high-intensity lamp

Lytegem's clean, pure design goes beautifully with any decorating style. Pivots at the base, swivels at the head. Telescopes to any position, in any direction - puts the right amount of light right where you want it! (Even wall-mounted.) In a wide range of decorator colors, with pure white, efficient lighting equal to conventional lamps with 100-watt bulbs, plus an exclusive built-in anti-glare band. (See Baton, the only two-light, single-shade, high-intensity lamp. Perfect for home and office!) $17.95 including extra bulb, at fine stores everywhere.

Lightolier

Shown here actual size."