Click image for 1263 x 1789 size. From Taschen's "All-American Ads 1900-1919".
"The Franklin Car
To have defined motoring fineness as motoring efficiency, has been the unique service of the Franklin Car.
This is the simple explanation of the fact that for seventeen years, in economy, comfort, easy handling and long life, the Franklin has given substance and reality to the somewhat shadowy phrase, motoring satisfaction.
20 miles to the gallon of gasoline - instead of 10
10,000 miles to the set of tires - instead of 5,000"
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