Bell System Telephones, 1978

Bell System Telephones ad, 1978, originally uploaded by Gatochy.

Click image for 625 x 800 size. Scanned from Taschen's "All-American Ads of the 70s".

"For me, the choice was obvious.

There's a big choice in telephones these days. But the choice doesn't have to be difficult.

To find the right style and the right quality, just come right to Bell.

Because Bell telephones give you all sorts of shapes and colors and styles to choose from.

All Bell quality. And all kinds of customized calling services as well.

So, you can get a phone that's genuinely you, and still get a phone that's genuine Bell.

What could be more obvious?

Bell System

Be Choosey"