Naugahyde, 1961

Naugahyde ad, 1961, originally uploaded by Gatochy.

Click image for 785 x 1000 size. Scanned from The Golden Age of Advertising - the 60s.

"The indistructible Nauga.

Sadder but wiser mothers pray for permanent furniture. The Nauga answers those prayers. With the hide off his back. Naugahyde vinyl fabric. Naugahyde is so tough, it breaks a kid's spirit. So comfortable, it gets overused. So durable, the kids are old before it is.

With Naugahyde you can sail past the Jones's. It can look like the most expensive fabrics. Linen. Tweed. Silk. Leather. Wood. Brocade. Burlap! Bamboo! 500 bewildering varieties and every single one is Naugahyde.

Look for the imaginary Nauga and find beautifully indistructible furniture. His picture is banging on every piece of real Naugahyde. If you can't find the Nauga, find another store.

The Nauga is ugly, but his vinyl hide is beautiful.

Naugahyde is Uniroyal's registered trademark for its vinyl upholstery fabric."