Royal, 1969

Royal ad, 1969, originally uploaded by Gatochy.

Scanned from The Golden Age of Advertising - the 60s. Click image for 554 x 733 size.

"It's so beautiful... so dependable... and you save $95.00

In simple truth, the $95 saving on every typewriter is only the third reason why the new Royal Electress is such an extraordinary value among office electrics.

The first reason: This beautiful typewriter produces beautiful results: print work as neat and uniform as a business card.

The second reason: It's a strong, trustworthy typewriter. It's dependability results from new engineering simplification that eliminates 645 parts in type bar linkages alone. Yet, the Royal Electress is a full-sized electric with every feature you want and a few found nowhere else.

All this at $95 less than you'd pay for most comparable electrics. Why not let your office staff meet the Electress in person? Your Royal Representative will be happy to demonstrate its advantages. Just call him. He's in the Yellow Pages.

Every year, more Royal typewriters are bought in America than any other brand."