Seven-Up, 1979

Seven-Up ad, 1979, originally uploaded by Gatochy.

Scanned from Taschen's "All-American Ads of the 70s". Click image for 534 x 700 size.

"America's turning 7UP

All over America things are looking up. Because people are enjoying a crisper, more active kind of life.

Everywhere you look, they're jogging, swimming, backpacking, hiking, doing what they love to do.

And there's one taste as crisp, clean and refreshing as this new direction America's turning to. The taste of 7UP."