Jell-O, 1912

Jell-O ad, 1912, originally uploaded by Gatochy.

From Taschen's "All-American Ads 1900-1919". Click image for 861 x 1277 size.

"America's Most Famous Dessert

Two Perfect Things.

As the welcome valentine combines just enough sentiment with beauty, so the perfect dessert has just enough flavor, is just sweet enough or tart enough, and just substantial enough.

Ask any well-informed woman what dessert possesses these qualities and she will tell you Jell-O.

A Jell-O dessert can be made in a minute. The package of Jell-O to make it costs only 10 cents at any grocer's.

These are seven delightful Jell-O flavors: Strawberry, Raspberry, Lemon, Orange, Cherry, Peach, Chocolate.

The splendid recipe book, 'Desserts of the World,' illustrated in ten colors and gold, will be sent free to all who write and ask us for it."